Policy & News Search Results
Why Educating Consumers is Essential to the Future of Online Advertising
Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn’t easy. That’s because it is a really complex topic, and there’s a
DAA-Zogby Poll Results
Consumers want to control their own online experience, and they value tools that help them achieve that control. The more Internet users learn about the protections and choices available to
Why we believe in self-regulation
The short answer is “it works.” Self-regulation has come under attack recently, particularly in the context of over-simplified debates about browser-based choice mechanisms. These discussions, which tend to be written
Member Viewpoint: Casale Media
An Interview with Julia Casale, Chief Marketing Officer, Casale Media Q: What does Casale Media do? A: We are an advertising technology company. We design and build the robust, evolutionary computing systems that
On Joining the NAI Staff – Noga Rosenthal, General Counsel and VP, Compliance & Policy
Last week, I left my longtime post as General Counsel and Senior Vice President of 24/7 Media to join the NAI full time. Although I will truly miss my old
Member Viewpoint: Lotame
An Interview with Angelique Okeke, Senior Counsel, Lotame Q: What does Lotame do? A: Lotame is a marketing technology company and our proprietary unifying data management platform allows publishers, marketers and other agencies
Network Advertising Initiative (NAI) Announces Industry Speaking Line Up for Fall
NAI Staff and Board Members to Discuss Industry Self-Regulation for Online Advertising, Consumer Privacy, Do Not Track, and Rapidly-Evolving Business Models and Technologies Across Industry Events This Fall Today, Programmatic
NAI Partners with MMA on Mobile Application Code Webinar
On August 21, the NAI partnered with the MMA on a webinar titled The NAI Mobile Application Code: Extending Third-Party Compliance into the Mobile Ecosystem. This webinar discusses the basics of the NAI
Member ViewPoint: m6d
An Interview with Andrew Pancer, COO, m6d Q: What does Media6Degrees do? A: Media6Degrees’ (m6d) audience-based buying platform, ProspectRank™, delivers relevant audiences to marketers by capturing a unique brand signal from
NAI Releases Mobile Application Code
This morning, the NAI released the 2013 Mobile Application Code, which expands the NAI’s self-regulatory program to cover data collected across mobile applications. The new guidelines are designed to bring the
Survey Says: 2013 is a Winning Year for Third Parties
Only half way through 2013, and it’s already been an exciting year of firsts for the NAI. We held our first annual Member Summit. We released the first draft of a
Member ViewPoint: eXelate
An Interview with Khurrum Malik, CMO, eXelate Q: What does eXelate do? A: eXelate is dedicated to making digital media more relevant for consumers and effective for marketers through our smart
Five Reasons You Need to Be in NYC at the NAI Summit on May 21
As the agenda comes together for the first annual NAI Member Summit in NYC, we are looking forward to what is shaping up to be the must-attend event for third-party organizations that
Chango – What Publishers Want to Know About Data Collection
An Interview with Ben Plomion, VP of Marketing & Partnerships at Chango Q: Who is Chango and what does your business do? A: Chango is a Programmatic Marketing Platform (PMP) that
Looking Back at Yesterday’s Hearing, Looking Forward to our Summit
Yesterday afternoon, I attended the Senate Commerce Committee hearing titled “A Status Update on the Development of Voluntary Do-Not-Track Standards.” The four witnesses at the hearing were Lou Mastria, Managing
US Internet Users Understand and Value Interest-Based Advertising, According to DAA Survey
Recently, the DAA announced the results of a poll that surveyed 1,000 US adults on their attitudes and opinions regarding online advertising and interest-based ads. The survey findings indicate that US Internet
ValueClick Partners with National Oceanic and Atmospheric Administration & National Center for Missing and Exploited Children
An Interview with Jason Bier, Chief Privacy Officer of ValueClick Q: What does ValueClick do? A: ValueClick, Inc. provides online advertising campaigns and programs for advertisers and advertising agency customers in
NAI Seeking Public Comment on Revised Code of Conduct
Today, following many one-on-one conversations and working sessions with dozens of NAI member companies, we announced the release of our revised Code of Conduct. With this official public release of the draft