Public Policy Updates
The NAI serves as the leading voice of digital advertising companies and third-party advertisers in public policy discussions before the U.S. government, states, and governments around the world. We are committed to promoting public policies that balance strong consumer privacy protections with consumer demands for a vibrant digital content ecosystem, supported by innovative digital advertising.
To that end, the NAI also works closely with member companies to facilitate cooperation around key legal and compliance issues, and to develop analysis to enhance NAI members’ understanding of various legal requirements as they apply to the digital advertising ecosystem.
The NAI also continues to be a champion of strong industry self-regulation and co-regulation, whereby industry efforts can play a complimentary role to new regulations as a means of supplementing and enhancing new regulations as a method for companies to demonstrate their compliance with legislative and regulatory requirements.
Recent Public Policy Updates
NAI Submits Comments to CFPB on Financial Advertising
On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data
NAI Comments on Colorado Universal Opt-Out Shortlist
On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following
NAI Comments on NTIA Kids Online Health and Safety RFC
On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online.
NAI Comments on Health Data Privacy RFI
On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should
How Ad-Tech companies help bolster small publishers and advertisers.
Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering to industry best practices for data privacy. Find out
NAI Legal and Regulatory Analysis: Sensitive Health Information
Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways
NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNR
On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to update the agency’s Health Breach Notification Rule (HBNR). NAI’s
NAI Comments on CFPB RFI
On July 14, 2023 the NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and make recommendations
State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to Know
By Meaghan Donahue (email@example.com) and Ryan Smith (firstname.lastname@example.org) On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to
NAI Comments on the Comments on the CCPA’s Preliminary Rulemaking on Cybersecurity, Risk Assessments and Automated Decisionmaking
The NAI would like to thank the California Privacy Protection Agency for the opportunity to provide comments on the CCPA’s preliminary rulemaking on cybersecurity, risk assessment and automated decisionmaking. Please
NAI Comments on the Washington My Health My Data Act
The NAI would like to thank you for the opportunity to provide feedback on H.B. 1155, the Washington My Health My Data Act. Please see our full testimony below.
NAI comments to NTIA RFC on Privacy, Equity and Civil Rights
The Network Advertising Initiative (NAI), would like to thank the National Telecommunications and Information Administration (“NTIA”) for the opportunity to provide comments on the intersection of privacy, equity, and civil
NAI Comments on the FTC Petition for Rulemaking to Regulate Programmatic Advertising.
Thank you to the Federal Trade Commission for the opportunity to comment on the “Petition For Rulemaking Under 15 U.S.C. § 57(a) Seeking Regulation Of Advertising Technology Companies And Agencies
NAI Submits Testimony on Washington H.B. 1155
We want to thank the Washington State House Civil Rights and Judiciary Committee for the opportunity to provide feedback on H.B. 1155, the Washington My Health My Data Act.
NAI Comments on Version 2 of the Colorado Privacy Act
The Network Advertising Initiative (“NAI”) appreciates the opportunity to comment in response to Version 2 of the Proposed Draft Rules (“Revised Draft Rules”) for the Colorado Privacy Act(“CPA”).
NAI Submits Comments To The FTC ANPR
We want to thank the Federal Trade Commission for the opportunity to comment on the Advanced Notice of Proposed Rulemaking (“ANPR”) for a Trade Regulation on Commercial Surveillance and Data
NAI Comments on The Modified Proposed CPRA Regulations
The Network Advertising Initiative (“NAI”) appreciates the opportunity to provide comments on the proposed modified regulations under the California Privacy Rights Act(“CPRA”).
NAI Comments on CPA Proposed Draft Rules
On behalf of the Network Advertising Initiative, thank you for the opportunity to providepreliminary comments on proposed rulemaking under the Colorado Privacy Act.
NAI Comments on Proposed Regulation Under the CPRA
The NAI comments call on the California Privacy Protection Agency to amend their proposed regulations regarding the use of Opt-out Preference Signals, which could be used to unfairly disadvantage businesses across
Prepared Remarks for CPA Pre-Rulemaking Listening Session
The NAI’s Vice President of Public Policy, David LeDuc, delivered remarks at a Colorado Privacy Act pre-rulemaking listening session held by the Colorado Attorney General’s Office. We emphasized the importance
NAI Preliminary Comments on Proposed Rulemaking under the Colorado Privacy Act
The NAI submitted comments to the Office of the Attorney General (OAG) in Colorado on proposed rulemaking under the Colorado Privacy Act. The NAI supports the OAG in its principle-guided
NAI Comments to NTIA on Competition in Mobile App Ecosystem
In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused on eliminating harmful or
Best Practices for User Choice and Transparency
This Resource, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better understand the practice of dark patterns and
Prepared Remarks for CPPA Stakeholder Session
The NAI’s VP of Public Policy, David LeDuc, joined the CPPA for a stakeholder session prior to the development of draft implementing regulations for the CPRA. We urged the CPPA
NAI Regulatory Summary and Analysis: Statement of the Federal Trade Commission on Breaches by Health Apps and Other Connected Devices
The NAI has published a Regulatory Summary and Analysis in response to the FTC’s September 2021 Policy Statement on the Health Breach Notification Rule, and its recent guidance updated in
NAI Comments: Petition for Rulemaking to Prohibit Surveillance Advertising
The NAI filed comments with the Federal Trade Commission (FTC) in response to a petition proposing an FTC rulemaking on unfair competition that would result in a ban on “surveillance
Prepared Remarks from NAI President & CEO Leigh Freund for NTIA Virtual Listening Session on Personal Data: Privacy, Equity, and Civil Rights
On behalf of the Network Advertising Initiative (“NAI”), President & CEO Leigh Freund joined a virtual listening session hosted by the National Telecommunications and Information Administration (“NTIA”) to discuss solutions
NAI Comments: The Washington State Public Disclosure Commission (“PDC”): How to Improve Digital Political Advertising Disclosure in the State
The Network Advertising Initiative (“NAI”) appreciates the opportunity to provide comments on the Washington State Public Disclosure Commission deliberations on how to improve digital political advertising.
Preliminary Comments on Proposed Rulemaking Under the California Privacy Rights Act
On behalf of the Network Advertising Initiative (“NAI”), thank you for the opportunity to providepreliminary comments on proposed rulemaking under the California Privacy Rights Act (“CPRA”).
NAI Comments: Bringing Dark Patterns to Light: An FTC Workshop
At a time when Americans are spending more time than ever on connected devices, this discussionabout “dark patterns” is important and timely. While there are different definitions of this term,
Public Policy Leadership for Ad-Tech Companies
The Network Advertising Initiative (NAI) is the leading ad-tech industry association, helping member companies navigate the increasingly challenging legal and regulatory environment. The NAI’s advocacy program also promotes and protects
Testimony on WA SB 5062 (Washington Privacy Act of 2021)
On behalf of the ANA, the 4A’s, the AAF, the IAB, and the NAI, thank you for the opportunity to provide comments on SB 5062 (“WPA”). In addition to this
NAI Letter to Rep. Schiff Regarding Ad Blocking on News Sites
On behalf of the Network Advertising Initiative (NAI) and our members, thank you for your recent inquiry about digital advertising practices during the COVID-19 pandemic and the potential negative effects
NAI Summary of CPRA
This summary represents the NAI’s preliminary analysis of the changes to the CCPA proposed by the CPRA ballot initiative. This summary is intended only to highlight proposed changes of particular
Political File Requirements- Presentation by Perkins Coie
NAI Comment Letter – CCPA Second Set of Modified Regulations
The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of
NAI Comment Letter: COPPA Rule Review
NAI Comment Letter: COPPA Rule Review
On behalf of the Network Advertising Initiative (NAI), thank you for providing the opportunity to revisit the crucial priority of protecting children on the internet. NAI submits these comments in
NAI Analysis – CCPA Sales
Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis
CCPA Amendment Summary
NAI Analysis of Verifiable Consumer Requests under the CCPA
This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify
NAI Comments to California AG Xavier Becerra re: CCPA Regulations
The Network Advertising Initiative (“NAI”) is pleased to submit this letter in response to the Department of Justice’s request for comments regarding implementing regulations it may promulgate under the California
NAI Comments to FTC re: Consumer Privacy Hearings
Thank you for to opportunity to submit comments in advance of the upcoming hearing on Consumer Privacy, scheduled for February 12-13. Please find below detailed responses to the questions for
NAI Comments to NTIA re: National Privacy Framework
Thank you for providing this thoughtful, comprehensive approach to enhancing consumer privacy and balancing the need to promote robust innovation, and for the opportunity to comment. The NAI concurs that