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Public Policy Updates

The NAI serves as the leading voice of digital advertising companies and third-party advertisers in public policy discussions before the U.S. government, states, and governments around the world. We are committed to promoting public policies that balance strong consumer privacy protections with consumer demands for a vibrant digital content ecosystem, supported by innovative digital advertising.

To that end, the NAI also works closely with member companies to facilitate cooperation around key legal and compliance issues, and to develop analysis to enhance NAI members’ understanding of various legal requirements as they apply to the digital advertising ecosystem.

The NAI also continues to be a champion of strong industry self-regulation and co-regulation, whereby industry efforts can play a complimentary role to new regulations as a means of supplementing and enhancing new regulations as a method for companies to demonstrate their compliance with legislative and regulatory requirements.

Recent Public Policy Updates

Prepared Remarks from NAI President & CEO Leigh Freund for NTIA Virtual Listening Session on Personal Data: Privacy, Equity, and Civil Rights

January 11, 2022

On behalf of the Network Advertising Initiative (“NAI”), President & CEO Leigh Freund joined a virtual listening session hosted by the National Telecommunications and Information Administration (“NTIA”) to discuss solutions

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NAI Comments: The Washington State Public Disclosure Commission (“PDC”): How to Improve Digital Political Advertising Disclosure in the State

November 11, 2021

The Network Advertising Initiative (“NAI”) appreciates the opportunity to provide comments on the Washington State Public Disclosure Commission deliberations on how to improve digital political advertising.

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Preliminary Comments on Proposed Rulemaking Under the California Privacy Rights Act

November 9, 2021

On behalf of the Network Advertising Initiative (“NAI”), thank you for the opportunity to providepreliminary comments on proposed rulemaking under the California Privacy Rights Act (“CPRA”).

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Joint Ad Trade Letter on Massachusetts Privacy Bills

October 26, 2021

On behalf of the advertising industry, we oppose the privacy bills discussed during the October 13, 2021 Joint Committee on Advanced Information Technology, the Internet, and Cybersecurity hearing,1 and we

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Ad Trade Comments to TN Joint Ad Hoc Committee to Review Data Privacy

October 26, 2021

On behalf of the advertising industry, we oppose the privacy bills discussed during theOctober 13, 2021 Joint Committee on Advanced Information Technology, the Internet, andCybersecurity hearing,1 and we offer this

Joint Ad Trade Letter on Colorado SB 21-190

June 1, 2021

On behalf of the advertising industry, we oppose Colorado SB 21-190 as currently drafted, and we offer these comments summarizing our concerns with the proposed legislation. We and the companies

Joint Ad Trade Letter on New York SB 6701

May 21, 2021

On behalf of the advertising industry, we oppose New York SB 6701, the “New York Privacy Act,” and we offer this letter to express our concerns about this overly restrictive

Joint Ad Trade Letter on Alaska HB 159

April 28, 2021

On behalf of the advertising industry, we oppose Alaska HB 159. We and the companies we represent, many of whom do substantial business in Alaska, strongly believe consumers deserve meaningful

Joint Ad Trade Letter on New Hampshire HB 384

April 28, 2021

On behalf of the advertising industry, we oppose New Hampshire HB 384, and we offer these detailed comments summarizing our concerns about this overly restrictive legislation.

Letter on Florida Bills

April 21, 2021

On behalf of the advertising industry, we oppose Florida SB 1734 and HB 969 (the “Bills”). We offer the following comments summarizing our concerns with the proposed legislation and ask

FINAL Joint Ad Trade Letter on Alaska HB 159 and SB 116

April 14, 2021

On behalf of the advertising industry, we oppose Alaska HB 159 and SB 116. We and the companies we represent, many of whom do substantial business in Alaska, strongly believe

FINAL Joint Ad Trade Letter on Florida HB 969

April 14, 2021

On behalf of the advertising industry, we oppose Florida HB 969, and we offer the following comments summarizing our concerns with the proposed legislation and offering suggested amendments to the

Joint Industry Letter on FL SB 1734 and HB 969

April 6, 2021

The undersigned trade associations, companies, and organizations collectively represent a broad cross-section of the United States business community spanning various industries, including advertising and marketing, mail delivery services, Internet and

Ad Trade Letter on Montana SB 242

March 24, 2021

On behalf of the advertising industry, we oppose Montana SB 242, and we offer the following comments summarizing our concerns with the proposed legislation. SB 242 would cause significant confusion

Joint Ad Trade Letter on Florida SB 1734

March 24, 2021

On behalf of the advertising industry, we oppose Florida SB 1734 in its current form, and we offer these comments summarizing our concerns and recommending key amendments to the proposed

Joint Ad Trade Letter on Florida HB 969 – House Civil Justice Property Rights Subcommittee

March 24, 2021

On behalf of the advertising industry, we oppose Florida HB 969, and we offer the following comments summarizing our concerns with the proposed legislation and offering suggested amendments to the

NAI Comments: Bringing Dark Patterns to Light: An FTC Workshop

March 16, 2021

At a time when Americans are spending more time than ever on connected devices, this discussionabout “dark patterns” is important and timely. While there are different definitions of this term,

Joint Ad Trade Letter on Hawaii SB 1009

February 23, 2021

On behalf of the advertising industry, we provide the following comments on Hawaii SB 1009. While we support the legislature’s intent to provide Hawaiians with strong privacy protections, we oppose

Joint Ad Trade Letter on OK HB 1602

February 23, 2021

On behalf of the advertising industry, we provide the following comments on HB 1602, the Oklahoma Computer Data Privacy Act (“OCDPA”). We and the companies we represent strongly believe consumers

Joint Ad Trade Letter on New Hampshire HB 384

February 23, 2021

On behalf of the advertising industry, we oppose New Hampshire HB 384, and we offer these detailed comments summarizing our concerns about this overly restrictive legislation.

Public Policy Leadership for Ad-Tech Companies

February 16, 2021

The Network Advertising Initiative (NAI) is the leading ad-tech industry association, helping member companies navigate the increasingly challenging legal and regulatory environment. The NAI’s advocacy program also promotes and protects

Executive Summary of Ad Trade Letter Regarding North Dakota HB 1330

January 26, 2021

We are leading national advertising and marketing trade associations comprised of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the

Joint Ad Trade Letter on WA SB 5062 (Washington Privacy Act of 2021)

January 21, 2021

On behalf of the digital advertising industry, we provide comments on SB 5062, the Washington Privacy Act of 2021 (“WPA”). As the nation’s leading advertising and marketing trade associations, we

Testimony on WA SB 5062 (Washington Privacy Act of 2021)

January 21, 2021

On behalf of the ANA, the 4A’s, the AAF, the IAB, and the NAI, thank you for the opportunity to provide comments on SB 5062 (“WPA”). In addition to this

Joint Ad Trade Letter on the Virginia Data Protection Act

January 7, 2021

On behalf of the digital advertising industry, thank you for the opportunity to provide comments on the Virginia Consumer Data Protection Act (“CDPA” or “Act”). As the nation’s leading advertising

Joint Ad Trade Comments on Third Set of Modifications to CCPA Regulations

October 30, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We provide

Joint Industry Letter on CPRA

October 14, 2020

The undersigned trade associations, companies, and organizations collectively represent a broad cross-section of the California business community as well as the global marketplace spanning various industries including advertising and marketing,

Joint Ad Trade Letter on the Washington Privacy Act of 2021

September 30, 2020

On behalf of the digital advertising industry, thank you for the opportunity to provide comments on the Washington Privacy Act of 2021 draft legislation (“WPA”). As the nation’s leading advertising

Ad Trade Response to Texas Privacy Council Survey

August 24, 2020

This initial comment is provided by the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), the

Ad Trade Letter on HI HB 2572

June 29, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including many businesses in Hawaii. These companies range from small businesses to

NAI Letter to Rep. Schiff Regarding Ad Blocking on News Sites

June 2, 2020

On behalf of the Network Advertising Initiative (NAI) and our members, thank you for your recent inquiry about digital advertising practices during the COVID-19 pandemic and the potential negative effects

NAI Summary of CPRA

May 13, 2020

This summary represents the NAI’s preliminary analysis of the changes to the CCPA proposed by the CPRA ballot initiative. This summary is intended only to highlight proposed changes of particular

Ad Trade Letter on LA HB 654

May 13, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country, from small businesses to household brands, advertising agencies, and technology providers, including

Political File Requirements- Presentation by Perkins Coie

April 13, 2020

Joint Ad Trade Comments on Second Set of Modifications to Proposed CCPA Regulations

March 27, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We provide

NAI Comment Letter – CCPA Second Set of Modified Regulations

March 27, 2020

The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of

Ad Trade Testimony on Hawaii HB 2572

March 16, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including businesses in Hawaii, from small businesses to household brands, advertising agencies,

NAI Comment Letter: COPPA Rule Review

February 25, 2020

Ad trade/ NAI Letter to Hawaii

February 24, 2020

Ad Trade Letter regarding WA 2742

February 2, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We write

Ad Trade Letter requesting enforcement of CCPA

January 29, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands across every segment of the advertising industry, including a

NAI Comment Letter: COPPA Rule Review

December 19, 2019

On behalf of the Network Advertising Initiative (NAI), thank you for providing the opportunity to revisit the crucial priority of protecting children on the internet. NAI submits these comments in

NAI Analysis – CCPA Sales

November 1, 2019

Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis

CCPA Amendment Summary

October 1, 2019

NAI Analysis of Verifiable Consumer Requests under the CCPA

September 1, 2019

This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify