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NAI Statement on Data Privacy Legislation in the U.S. House

June 23, 2022

WASHINGTON, DC (June 23, 2022) – The Network Advertising Initiative (NAI) released the following statement by NAI Vice President for Policy David LeDuc about the House Energy & Commerce Committee’s

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Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information

June 22, 2022

Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare, military and other sensitive locations WASHINGTON, DC (June 22, 2022) – The NAI,

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NAI’s Best Practices for User Choice and Transparency Help Companies Avoid “Dark Patterns” in Tailored Advertising

May 10, 2022

WASHINGTON, DC (May 10, 2022) – A new resource from the NAI, the leading self-regulatory association dedicated to responsible data collection and its use for advertising technology, informs companies about

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Statement on Legislation to “Ban Surveillance Advertising” Under Consideration by the House Energy & Commerce Committee

March 1, 2022

Bill would strengthen Big Tech and harm small businesses and consumers WASHINGTON, DC (March 1, 2022) – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising

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NAI Board of Directors Adds Expertise on Digital Ad Infrastructure, Risk Management, and Connected TV; Alan Chapell Will Serve as Board Chair, Ileana Falticeni as Vice Chair

February 25, 2022

Board includes members with experience in adtech, policy, and legal sectors WASHINGTON, DC (February 25, 2022) – Today, the NAI announced that 14 industry leaders with deep knowledge and experience

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Statement by the NAI on Google’s Approach to Consumer Privacy and Digital Advertising

February 16, 2022

WASHINGTON, DC (February 16, 2022) – The following statement by NAI President and CEO Leigh Freund regards Google’s announcement on introducing the Privacy Sandbox on Android and creating an opportunity

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Statement on the “Banning Surveillance Advertising Act”

January 20, 2022

Bill would harm small businesses and consumers and strengthen Big Tech WASHINGTON, DC – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising Act introduced by U.S. Representatives

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NAI Statement on Proposal to Increase FTC Funding by $1 Billion and Create a Privacy Bureau

September 27, 2021

WASHINGTON, DC (September 27, 2021) – The following statement by NAI President and CEO Leigh Freund regards the congressional proposal to create a new FTC bureau for privacy and increase

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Farah Zaman Joins the NAI as VP and General Counsel

September 8, 2021

Will expand capabilities for compliance and advocacy for NAI members;Joins three additional new hires WASHINGTON, DC (September 8, 2021) – The NAI has hired privacy law expert Farah Zaman as

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NAI Announces Privacy Protections for Hashed Email Addresses as Identifiers for Tailored Advertising

July 22, 2021

Email-based consumer opt-out is live; Scope will expand from Audience Matched Advertising to all Tailored Advertising WASHINGTON, DC (July 22, 2021) – The NAI – the leading self-regulatory association dedicated

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NAI Statement on Google’s Updated Timeline for Privacy Sandbox Milestones

June 24, 2021

WASHINGTON, DC June 24, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Google’s announcement that it is updating the timeline

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NAI Statement on Google’s Privacy Announcement

March 3, 2021

The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Google today announced that once third-party cookies are phased out, it will not build alternate

Statement by NAI President and CEO Leigh Freund on voters’ approval of Proposition 24, the California Privacy Rights Act (CPRA)

November 5, 2020

WASHINGTON, DC (November 5, 2020) – The Network Advertising Initiative (NAI) released the following statement from President and CEO Leigh Freund following voters’ approval of Proposition 24, the California Privacy Rights

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NAI Warns Brands & Publishers About the Risks of Taking a “Service Provider” Approach to CCPA Compliance

October 14, 2020

The Network Advertising Initiative (NAI) released guidance warning brands and publishers about the risks of adopting a strategy for complying with the California Consumer Privacy Act (CCPA) by designating ad-tech

NAI: Delay in IDFA implementation does not address harm to developers and disparate benefit to Apple

September 3, 2020

WASHINGTON, DC (September 3, 2020) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Apple today announced that it will delay implementation of its requirement

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NAI Praises L.A. City Attorney’s Settlement Over The Weather Channel App & Other Uses

August 19, 2020

Network Advertising Initiative (NAI) President & CEO Leigh Freund issued the following statement on today’s announcement that L.A. City Attorney Mike Feuer has settled a lawsuit that alleged The Weather

NAI Releases Best Practices to Cover Ad Information Used for Research, Public Health, Law Enforcement & Other Uses

June 23, 2020

The Network Advertising Initiative (NAI) released privacy Best Practices for its members to follow if they use data collected for Tailored Advertising or Ad Delivery and Reporting for non-marketing purposes,

NAI: Requiring app-by-app opt-in for personalized ads will confuse consumers, harm developers, and benefit Apple

June 21, 2020

The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Apple’s announcement that it will require consumers to opt in on an app-by-app basis

NAI 2019 Annual Review: Members Are Complying with Code of Conduct

June 4, 2020

The Network Advertising Initiative (NAI) released its latest Annual Report, highlighting its major initiatives and outlining the work of the compliance team during the 2019 compliance season. The Report revealed

NAI Code Provides Foundation for Using Data to Fight Coronavirus While Protecting Privacy

April 9, 2020

In testimony submitted today to the Senate Commerce, Science, and Transportation Committee, Network Advertising Initiative (NAI) President and CEO Leigh Freund highlighted the NAI Code of Conduct as a foundational

NAI Responds to Google Announcement About Chrome’s Support for Third-Party Cookies

January 21, 2020

In response to Google’s announcement Building a more private web: A path towards making third party cookies obsolete, NAI President and CEO, Leigh Freund, offered the following statement.

Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans

December 3, 2019

Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that

NAI Establishes Detailed Requirements for Obtaining Opt-in Consent in Consumer Apps

December 2, 2019

The Network Advertising Initiative (NAI) today released a new Guidance document establishing detailed requirements for NAI members and their partners regarding Opt-In Consent for Precise Location Information and other sensitive

NAI Consumer Survey Reveals Strong Support for Ad-Supported Media and Federal Privacy Framework

October 22, 2019

The Network Advertising Initiative (NAI) today released a report summarizing the findings of a recent survey among 10,000 internet users in America to find out more about what they think

NAI Hails Revised Transparency and Consent Framework

August 22, 2019

Yesterday, the IAB Europe and IAB Tech Lab announced the release of an updated version of the Transparency & Consent Framework (TCF 2.0), an industry-developed tool supporting advertising technology companies,

NAI Reacts to New York City Location Data Proposal

July 25, 2019

In response to the location privacy bill introduced in the New York City Council on July 23, 2019, NAI President and CEO, Leigh Freund, offered the following statement.

NAI Elects New 2019 Board of Directors

May 23, 2019

The Network Advertising Initiative (NAI), the leading non- profit self-regulatory association comprised of third-party digital advertising companies, announced the election of its 2019 Board of Directors. The NAI Board is

NAI Announces Revised 2020 Code of Conduct

May 14, 2019

The Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and use for digital advertising, announces the publication of its 2020 Code of Conduct. This document

NAI Releases Compliance Results for Leading Third-Party Digital Ad Tech Companies

May 3, 2018

The Network Advertising Initiative (NAI) today released its 2017 Annual Compliance Report, a review of members’ adherence to the NAI Code of Conduct (Code) and NAI Mobile Application Code (App

Statement by NAI Board on Marc Groman

October 22, 2014

On behalf of the NAI Board, we wish NAI President and CEO Marc Groman all the best as he prepares to pursue new challenges. We are grateful for his three

Network Advertising Initiative Adds Two Strategic Hires to its Staff

March 20, 2014

The Network Advertising Initiative (NAI) today announced that it has brought on two new staff members to support its growing membership and association needs. Bruce Morris has joined as Vice

NAI Announces Results of Largest Annual Member Compliance Review

March 13, 2014

The Network Advertising Initiative (NAI) today released its 2013 Annual Compliance Report, a comprehensive and detailed review of how the organization’s members, almost 100 third-party digital advertising companies, complied with

NAI Cultivates Compliance and Technology Specialization with 2014 Fellowship; Welcomes First Fellow Shaq Katikala

February 7, 2014

The Network Advertising Initiative (NAI) today announced that it is offering a one-year compliance and technology fellowship for a highly qualified third year law student or recent graduate with an

Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy

October 2, 2013

The Network Advertising Initiative (NAI) today announced that longtime NAI member company representative Noga Rosenthal, formerly senior vice president of 24/7 Media and Media Innovation Group, LLC, has joined the

The NAI Releases Mobile Application Code

July 24, 2013

The Network Advertising Initiative (NAI) today announced that it has finalized the 2013 Mobile Application Code, which expands the organization’s self-regulatory program to cover data collected across mobile applications.

The NAI Announces 2013-2015 Board of Directors

June 4, 2013

The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire

Remarks of Commissioner Maureen K. Ohlhausen at the NAI Summit

May 21, 2013

Thank you for that kind introduction, Will. It is an honor to be the opening keynote speaker at NAI’s Inaugural Member Summit. I reviewed your agenda for the Summit, and

The NAI releases Final 2013 Code of Conduct

May 16, 2013

The Network Advertising Initiative (“NAI”) is the leading self-regulatory body governing “third parties” inthe online advertising ecosystem. The NAI is currently composed of more than 90 member companies andexpanding. Since

The NAI Releases Draft Code of Conduct for Public Comment

March 1, 2013

The Network Advertising Initiative (NAI) today announced the release of its revised draft Code of Conduct, with updates to reflect current industry best practices for data collection by companies engaged

The NAI Releases 2012 Compliance Report

February 7, 2013

The Network Advertising Initiative (NAI) is the leading self-regulatory body governing “third parties” in the online advertising ecosystem. The NAI’s nearly 100 member companies engage in or support Online Behavioral

The NAI Releases 2011 Compliance Report

February 14, 2012

The Network Advertising Initiative (NAI) today released its 2011 annual compliance report, including a review of its members’ collection, use, and disclosure of data for online behavioral advertising (OBA). The

FTC Chief Privacy Officer Marc Groman Appointed New Executive Director Of NAI

November 17, 2011

Today, the Network Advertising Initiative (NAI) board of directors announced that Marc Groman, the chief privacy officer of the Federal Trade Commission, will become the NAI’s next executive director and

Network Advertising Initiative Releases 2010 Compliance Report

February 18, 2011

The Network Advertising Initiative (NAI) today released its 2010 annual compliance report, including a review of its members’ collection, use, and disclosure of data for online behavioral advertising (OBA). The

The NAI Joins Cross-Industry Self-Regulatory Effort Program Launch of Enhanced Notice Icon

October 4, 2010

A group of the nation’s largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will

IAB and NAI Release Technical Specifications for Enhanced Noitce to Consumers for Online Behavioral Advertising

April 14, 2010

Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) today released the CLEAR (Control Links for Education

Study Finds Behaviorally-Targeted Ads More Than Twice as Valuable, Twice as Effective as Non-Targeted Online Ads

March 24, 2010

The Network Advertising Initiative (NAI) today released the results of a first-of-its-kind study measuring the pricing and effectiveness of behaviorally-targeted (BT) advertising online. Based on proprietary data provided by twelve

Network Advertising Initiative Releases 2009 Annual Compliance Report

December 30, 2009

The Network Advertising Initiative (NAI) today released its 2009 annual compliance report, which reviews its members’ collection, use, and disclosure of data for online behavioral advertising. The report, which is

Network Advertising Initiative Releases Consumer Opt-Out Protector

November 5, 2009

The Network Advertising Initiative (NAI) today released a beta version of the NAI Consumer Opt-Out Protector, a Firefox Add On that allows users to protect their behavioral advertising preferences by

Network Advertising Initiative Applauds New Self-Regulation Principles by Industry Associations

July 2, 2009

The Network Advertising Initiative (NAI) today applauded the announcement of Self-RegulatoryPrinciples for Online Behavioral Advertising by the IAB, DMA, AAAA, ANA, and BBB.

Network Advertising Initiative Announces 2008 NAI Self-Regulatory Code of Conduct for Online Behavioral Advertising

December 16, 2008

Members of the Network Advertising Initiative, a leading self-regulatory organization forcompanies in the online advertising marketplace, today announced the culmination of a yearlong initiative to enhance its Self-Regulatory Code of

Network Advertising Initiative Proposes Updated Principles

April 10, 2008

The Network Advertising Initiative (NAI), a coalition representing companies in the online behavioral advertising marketplace, has released for public comment an updated version of its NAI Principles.

The NAI Announces 2008 Behavioral Advertising Principles Initiative

January 1, 2008

Members of the Network Advertising Initiative, a trade association representing companies in the online behavioral advertising marketplace, today announced a 2008 initiative designed to update key attributes of the NAI