Blog
The NAI Develops Factor Analysis for Health-Related Sensitive Personal Information
February 24, 2026
Toward Clarity in Health-Related Advertising Privacy: A Practical Framework for Identifying Sensitive Health Data The treatment of health-related personal information in the U.S. privacy landscape is complex and continually evolving.
MCP and Agents: Perils and Prospects
February 17, 2026
By Ted Sweetser, VP, Strategic Partnerships @ PurpleLab Artificial intelligence has moved beyond conversation. What began as a chat interface is rapidly evolving into systems capable of autonomous action. As
Lessons Learned from 2025 CalPrivacy Enforcement
January 22, 2026
A Guest Blog by Nikki Muggli and Noor Sandhu | January 22, 2026 Introduction CalPrivacy’s 2025 enforcement actions against American Honda Motor Co., Todd Snyder, and Tractor Supply marked the
David LeDuc Featured on The Monopoly Report Podcast Discussing the Future of Self-regulation in Digital Ad Privacy
January 21, 2026
The NAI’s David LeDuc sits down with host Alan Chapell to discuss the NAI’s reinvention of its self-regulatory efforts in light of the influx of U.S. state privacy laws. They
From Cookies to Context, without Losing Performance: How AI is Building Alternative Pathways for Healthcare Brands
December 2, 2025
Kelsey Kimball, SVP Commercial, illuma Three people are researching a particular medicine online. One is a patient, newly diagnosed and seeking relief from symptoms. The second is a caregiver, worried about
A Primer: Privacy-Enhancing Technologies (PETs) in Digital Advertising
October 6, 2025
The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications. The NAI’s goal is
New NAI Membership Criteria Distinguishes NAI Members as Trustworthy Stewards of Data in Light of New National Security Framework
October 1, 2025
As the leading self-regulatory organization dedicated to responsible data collection and use for digital advertising, the NAI is announcing a new membership requirement designed to ensure that working with NAI
The NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566
September 25, 2025
On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the
The NAI Releases New Consumer Resources for Online Privacy
September 15, 2025
Sunsets Legacy Opt-Out Tools in Efforts to Promote User Choice in Accordance with New Legal Requirements Washington, D.C. (09/15/2025) – Today, the NAI is releasing a major update to its
The NAI Releases New Global Privacy Control Chrome Browser Extension to Facilitate Consumer Opt-Out Requests
September 15, 2025
Today, the NAI has released a Global Privacy Control (GPC) browser extension for Chrome to help consumers exercise their rights under state privacy laws to opt out of targeted advertising
The NAI Comments on Draft Amendments to the Colorado Privacy Act (CPA) Rules
September 11, 2025
On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking
Privacy Lessons and Takeaways for AdTech from the Privacy Enhancing Technologies Symposium 2025
Chloe Cowan
August 13, 2025
A Guest Blog by Chloe Cowan | August 13, 2025 The 2025 Privacy Enhancing Technologies Symposium (PETS 2025) held at Georgetown University in Washington, DC, July 14–19, brought together leading
The NAI Comments on Proposed Rules under the NJ Data Privacy Act
August 1, 2025
On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the
The NAI Comments of Colorado Privacy Act, Childrens Privacy Amendment
July 16, 2025
On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules