Support Admin Login Search Contact

Understanding Digital Advertising

Opt Out

About the NAI

Accountability

Understanding Digital Advertising

What is it?

How Does It Work?

How Does It Benefit Me?

What Are My Options?

FAQ

Glossary

Opt Out

Manage My Browser’s Opt Outs

About the NAI

Participants - Precise Location Information Solution Provider Voluntary Enhanced Standards

Accountability

Code of Conduct

Guidance

Compliance

Precise Location Information Solution Provider Voluntary Enhanced Standards

Public Policy Updates

Press Releases

Blog

Events

NAI State Contracting Addendum

Support

Admin Login

Contact

Home Policy & News

Blog

Want to Opt Out?

Blog

NAI Comments on NTIA Kids Online Health and Safety RFC

November 17, 2023

On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online.

NAI Events Winter 2023/2024

October 18, 2023

The NAI has planned exciting events in the Winter of 2023/2024 for NAI members and invited guests. Check them out here:

NAI Comments on Health Data Privacy RFI

September 29, 2023

On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should

How Ad-Tech companies help bolster small publishers and advertisers.

September 20, 2023

Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering to industry best practices for data privacy. Find out

Tony Ficarrotta Returns to the NAI as VP and General Counsel

September 11, 2023

Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology

Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis

September 6, 2023

NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement

NAI Legal and Regulatory Analysis: Sensitive Health Information

September 5, 2023

Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways

Comparing U.S. Comprehensive State Privacy Laws: Treatment of Pseudonymous Data

Katherine Danko

August 14, 2023

As of August 2023, 13 states have passed comprehensive data privacy law (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but

Comparing U.S. Comprehensive State Privacy Laws: Enforcement and Opportunity to Cure

Micah Russel

August 14, 2023

As of July 2023, 13 states have passed comprehensive data privacy laws (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but

Blog

NAI Comments on NTIA Kids Online Health and Safety RFC

NAI Events Winter 2023/2024

NAI Comments on Health Data Privacy RFI

How Ad-Tech companies help bolster small publishers and advertisers.

Tony Ficarrotta Returns to the NAI as VP and General Counsel

Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis

NAI Legal and Regulatory Analysis: Sensitive Health Information

Comparing U.S. Comprehensive State Privacy Laws: Treatment of Pseudonymous Data

Comparing U.S. Comprehensive State Privacy Laws: Enforcement and Opportunity to Cure

NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNR

NAI Comments on CFPB RFI

NAI Reimagines its Compliance Program for a New Era

Comparing New Health Privacy Laws and Their Impact on the Digital Advertising Industry

NAI Summit 2023: A Panoramic View of Privacy and Regulation

NAI in the News: Defining Dark Patterns