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Web Series | Privacy, Data and Measurement in Healthcare Part 2: Faster, Safer, Smarter: Redefining Audience Segmentation and Measurement in Healthcare

July 15, 2026

The healthcare marketing landscape is undergoing a massive transformation driven by advanced technologies and deidentified health data. Marketers are now leveraging Large Language Models (LLMs) with Retrieval-Augmented Generation (RAG) architectures to

Web Series | Privacy, Data and Measurement in Healthcare Part 1: How Clean Rooms Are Transforming Marketing Accountability

July 8, 2026

Healthcare marketing stands at an inflection point. Real-world data (RWD) and privacy-preserving technologies like clean rooms are no longer optional. They’re reshaping how the industry measures impact and demonstrates ROI.

The NAI Announces Leadership Changes

June 24, 2026

Washington, D.C. [06/24/2026] — The President & CEO of the NAI (Network Advertising Initiative), Leigh Freund, announced plans to leave the organization as of July 2, after more than 11

Advertising in AI Chatbots: Early Observations and Considerations for Responsible Implementation

June 10, 2026

by Jason Snyder, Privacy Counsel, The NAI Introduction In January 2026, OpenAI announced it would begin testing advertising in ChatGPT. By March, the company had announced plans to roll out

The NAI Summit 2026 presents: A Fireside Chat with CalPrivacy’s Executive Director Tom Kemp

June 9, 2026

At the NAI Summit 2026, the NAI’s VP and General Counsel Tony Ficarrotta sat down with California Privacy Protection Agency Executive Director Tom Kemp for a candid fireside chat on

Inside the NAI Summit 2026: Key Takeaways for Moving Privacy Forward

May 28, 2026

The NAI Summit 2026 brought together industry leaders, state and federal regulators, congressional staff, and academics for two days of candid conversations about the future of data-driven advertising, data privacy,

Privacy Posture and Deal Value: Lessons from the NAI/Wilson Sonsini Workshop

May 4, 2026

By Daniel Chen, Megan Cox, Tony Ficarrotta & Matthew Staples On April 21, 2026, the NAI and Wilson Sonsini Goodrich & Rosati co-hosted “Privacy Issues in Deal Diligence,” a half-day

The NAI Develops Factor Analysis for Health-Related Sensitive Personal Information

February 24, 2026

Toward Clarity in Health-Related Advertising Privacy: A Practical Framework for Identifying Sensitive Health Data The treatment of health-related personal information in the U.S. privacy landscape is complex and continually evolving.

MCP and Agents: Perils and Prospects

February 17, 2026

By Ted Sweetser, VP, Strategic Partnerships @ PurpleLab Artificial intelligence has moved beyond conversation. What began as a chat interface is rapidly evolving into systems capable of autonomous action. As

Lessons Learned from 2025 CalPrivacy Enforcement

January 22, 2026

A Guest Blog by Nikki Muggli and Noor Sandhu | January 22, 2026 Introduction CalPrivacy’s 2025 enforcement actions against American Honda Motor Co., Todd Snyder, and Tractor Supply marked the

David LeDuc Featured on The Monopoly Report Podcast Discussing the Future of Self-regulation in Digital Ad Privacy

January 21, 2026

The NAI’s David LeDuc sits down with host Alan Chapell to discuss the NAI’s reinvention of its self-regulatory efforts in light of the influx of U.S. state privacy laws. They

From Cookies to Context, without Losing Performance: How AI is Building Alternative Pathways for Healthcare Brands

December 2, 2025

Kelsey Kimball, SVP Commercial, illuma Three people are researching a particular medicine online. One is a patient, newly diagnosed and seeking relief from symptoms. The second is a caregiver, worried about

A Primer: Privacy-Enhancing Technologies (PETs) in Digital Advertising

October 6, 2025

The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications. The NAI’s goal is

New NAI Membership Criteria Distinguishes NAI Members as Trustworthy Stewards of Data in Light of New National Security Framework

October 1, 2025

As the leading self-regulatory organization dedicated to responsible data collection and use for digital advertising, the NAI is announcing a new membership requirement designed to ensure that working with NAI

The NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566

September 25, 2025

On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the