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NAI Members and Digital Advertising Companies Should Take Note of FTC Warning on Sensitive Data, Particularly Claims of “Anonymization”

On July 11, 2022, the Federal Trade Commission (“FTC”) published an important blog post that serves as a public warning to the industry, reiterating its commitment to “fully enforcing the

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NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership

The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq,

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The NAI Releases Draft Guidelines for Deterministic Addressability Solutions, Seeks Input from Stakeholders

Since its inception twenty years ago, the NAI has sought to promote heightened standards in consumer privacy and data protection in digital advertising. The NAI is committed to ensuring that

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Press Releases

NAI: Expansive FTC rulemaking should not be used to threaten business models and circumvent the legislative process

WASHINGTON, DC (August 11, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc on the FTC’s announcement that it is initiating

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NAI Statement on Data Privacy Legislation in the U.S. House

WASHINGTON, DC (June 23, 2022) – The Network Advertising Initiative (NAI) released the following statement by NAI Vice President for Policy David LeDuc about the House Energy & Commerce Committee’s

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Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information

Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare, military and other sensitive locations WASHINGTON, DC (June 22, 2022) – The NAI,

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Public Policy

Prepared Remarks for CPA Pre-Rulemaking Listening Session

The NAI’s Vice President of Public Policy, David LeDuc, delivered remarks at a Colorado Privacy Act pre-rulemaking listening session held by the Colorado Attorney General’s Office. We emphasized the importance

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NAI Preliminary Comments on Proposed Rulemaking under the Colorado Privacy Act

The NAI submitted comments to the Office of the Attorney General (OAG) in Colorado on proposed rulemaking under the Colorado Privacy Act. The NAI supports the OAG in its principle-guided

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NAI Comments to NTIA on Competition in Mobile App Ecosystem

In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused on eliminating harmful or

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Code of Conduct

The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.


Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.


NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.

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