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2021 NAI Annual Report: Members Extend Commitment to Robust Industry Standards Despite Evolving Regulatory Landscape
The Network Advertising Initiative (NAI) 2021 Annual Report gives us a chance to look back on the past year and reflect on the forces that are shaping the digital advertisingRead More
NAI Members and Digital Advertising Companies Should Take Note of FTC Warning on Sensitive Data, Particularly Claims of “Anonymization”
On July 11, 2022, the Federal Trade Commission (“FTC”) published an important blog post that serves as a public warning to the industry, reiterating its commitment to “fully enforcing theRead More
NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership
The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq,Read More
NAI Praises Goals of FTC Staff Report on Dark Patterns
NAI Released Report on Dark Patterns in May WASHINGTON, DC (September 16, 2022) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund inRead More
FTC Proposed Rulemaking Should Avoid Bias and Recognize the Value of Data-Driven Advertising
WASHINGTON, DC (September 7, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc in advance of the FTC’s Commercial Surveillance andRead More
NAI: Expansive FTC rulemaking should not be used to threaten business models and circumvent the legislative process
WASHINGTON, DC (August 11, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc on the FTC’s announcement that it is initiatingRead More
NAI Comments on Proposed Regulation Under the CPRA
The NAI comments call on the California Privacy Protection Agency to amend their proposed regulations regarding the use of Opt-out Preference Signals, which could be used to unfairly disadvantage businesses acrossRead More
Prepared Remarks for CPA Pre-Rulemaking Listening Session
The NAI’s Vice President of Public Policy, David LeDuc, delivered remarks at a Colorado Privacy Act pre-rulemaking listening session held by the Colorado Attorney General’s Office. We emphasized the importanceRead More
NAI Preliminary Comments on Proposed Rulemaking under the Colorado Privacy Act
The NAI submitted comments to the Office of the Attorney General (OAG) in Colorado on proposed rulemaking under the Colorado Privacy Act. The NAI supports the OAG in its principle-guidedRead More
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Code of Conduct
The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.
Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.
NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.