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NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership
The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq,Read More
The NAI Releases Draft Guidelines for Deterministic Addressability Solutions, Seeks Input from Stakeholders
Since its inception twenty years ago, the NAI has sought to promote heightened standards in consumer privacy and data protection in digital advertising. The NAI is committed to ensuring thatRead More
NAI Summit Agenda Focuses on the Future of Digital Advertising from Privacy, Legal and Self-Regulatory Perspective
The 2022 NAI Summit, Privacy, Trust, and Accountability: The Foundation for Ad Tech’s Future, will be held in Brooklyn, NY April 27-28. Participants from across our industry will have theRead More
NAI Statement on Data Privacy Legislation in the U.S. House
WASHINGTON, DC (July 23, 2022) – The Network Advertising Initiative (NAI) released the following statement by NAI Vice President for Policy David LeDuc about the House Energy & Commerce Committee’sRead More
Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare, military and other sensitive locations WASHINGTON, DC (June 22, 2022) – The NAI,Read More
NAI’s Best Practices for User Choice and Transparency Help Companies Avoid “Dark Patterns” in Tailored Advertising
WASHINGTON, DC (May 10, 2022) – A new resource from the NAI, the leading self-regulatory association dedicated to responsible data collection and its use for advertising technology, informs companies aboutRead More
NAI Preliminary Comments on Proposed Rulemaking under the Colorado Privacy Act
The NAI submitted comments to the Office of the Attorney General (OAG) in Colorado on proposed rulemaking under the Colorado Privacy Act. The NAI supports the OAG in its principle-guidedRead More
NAI Comments to NTIA on Competition in Mobile App Ecosystem
In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused on eliminating harmful orRead More
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Code of Conduct
The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.
Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.
NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.