Get the latest.
Takeaways For Digital Advertising Businesses from the FTC Staff Report on Dark Patterns
By Ryan Smith (email@example.com) On September 15, 2022, the FTC released a staff report (“Staff Report”)1 on dark patterns, based in part on a 2021 workshop for which the NetworkRead More
Privacy-Focused Ad Industry Leaders to Convene at NAI Meetup @ Brand Safety Week
How digital advertising companies maneuver the ever-changing regulatory landscape for privacy and digital advertising is becoming more difficult – even as companies’ commitment to consumer privacy as a brand valueRead More
NAI Calls on FTC to Integrate Strong Self-Regulation into Privacy Rules
FTC has a long history of alignment with industry self-regulation WASHINGTON, DC (November 22, 2022) – The Network Advertising Initiative (NAI), an organization representing more than 100 ad-tech companies committedRead More
NAI Praises Goals of FTC Staff Report on Dark Patterns
NAI Released Report on Dark Patterns in May WASHINGTON, DC (September 16, 2022) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund inRead More
FTC Proposed Rulemaking Should Avoid Bias and Recognize the Value of Data-Driven Advertising
WASHINGTON, DC (September 7, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc in advance of the FTC’s Commercial Surveillance andRead More
NAI Comments on The Modified Proposed CPRA Regulations
The Network Advertising Initiative (“NAI”) appreciates the opportunity to provide comments on the proposed modified regulations under the California Privacy Rights Act(“CPRA”).Read More
The NAI fosters trust and
innovation in digital advertising.
Code of Conduct
The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.
Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.
NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.