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How Ad-Tech companies help bolster small publishers and advertisers.

Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering to indsutry best practices for data privacy. Find out

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Tony Ficarrotta Returns to the NAI as VP and General Counsel

Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology

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NAI Events Fall 2023

The NAI has planned exciting events in the Fall of 2023 for NAI members and invited guests. Check them out here:

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Press Releases

Tony Ficarrotta Returns to the NAI as VP and General Counsel

Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology

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Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis

NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement

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NAI Shares Goals of WA Health Data Law

WASHINGTON, DC (April 27, 2023) – The NAI released the following statement by President & CEO Leigh Freund on Washington State’s My Health My Data Act, signed into law today:

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Public Policy

How Ad-Tech companies help bolster small publishers and advertisers.

Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering to indsutry best practices for data privacy. Find out

Read More

NAI Legal and Regulatory Analysis: Sensitive Health Information

Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways

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State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to Know

By Meaghan Donahue (meaghan@thenai.org) and Ryan Smith (ryan@thenai.org) On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to

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The NAI fosters trust and innovation in digital advertising.

Code of Conduct

The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.

Guidance

Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.

Compliance

NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.

Privacy, Trust & Accountability

Understanding Digital Advertising

Consumer Tools

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