Skip to content

Get the latest.


The NAI Emphasizes Privacy, Trust and Accountability with the Launch of Our New Website at

The NAI is proud to announce a refreshed brand identity and modern website to reflect the growth and expanding mission of our organization, members, and industry. As the NAI continues

Read More

The NAI Welcomes New Staff Members to the Team: Cathy Lee, Ryan Smith, and Fatiha Tabibipour

The NAI is expanding its expertise and resources in data privacy, public policy, and advertising law with the recent hirings of Cathy Lee and Ryan Smith, each as Counsel for

Read More

NAI Opt-Out for Email-Linked Digital Advertising is Live

Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,

Read More

Press Releases

NAI Statement on Proposal to Increase FTC Funding by $1 Billion and Create a Privacy Bureau

WASHINGTON, DC (September 27, 2021) – The following statement by NAI President and CEO Leigh Freund regards the congressional proposal to create a new FTC bureau for privacy and increase

Read More

Farah Zaman Joins the NAI as VP and General Counsel

Will expand capabilities for compliance and advocacy for NAI members;Joins three additional new hires WASHINGTON, DC (September 8, 2021) – The NAI has hired privacy law expert Farah Zaman as

Read More

NAI Announces Privacy Protections for Hashed Email Addresses as Identifiers for Tailored Advertising

Email-based consumer opt-out is live; Scope will expand from Audience Matched Advertising to all Tailored Advertising WASHINGTON, DC (July 22, 2021) – The NAI – the leading self-regulatory association dedicated

Read More

Public Policy

NAI Comments: The Washington State Public Disclosure Commission (“PDC”): How to Improve Digital Political Advertising Disclosure in the State

The Network Advertising Initiative (“NAI”) appreciates the opportunity to provide comments on the Washington State Public Disclosure Commission deliberations on how to improve digital political advertising.

Read More

Preliminary Comments on Proposed Rulemaking Under the California Privacy Rights Act

On behalf of the Network Advertising Initiative (“NAI”), thank you for the opportunity to providepreliminary comments on proposed rulemaking under the California Privacy Rights Act (“CPRA”).

Read More

Joint Ad Trade Letter on Massachusetts Privacy Bills

On behalf of the advertising industry, we oppose the privacy bills discussed during the October 13, 2021 Joint Committee on Advanced Information Technology, the Internet, and Cybersecurity hearing,1 and we

Read More

The NAI fosters trust and innovation in digital advertising.

Code of Conduct

The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.


Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.


NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.

Privacy, Trust & Accountability

Understanding Digital Advertising

Consumer Tools

Join the NAI