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Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis

NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement

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NAI Legal and Regulatory Analysis: Sensitive Health Information

Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways

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Comparing U.S. Comprehensive State Privacy Laws: Treatment of Pseudonymous Data

As of August 2023, 13 states have passed comprehensive data privacy law (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but

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Press Releases

Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis

NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement

Read More

NAI Shares Goals of WA Health Data Law

WASHINGTON, DC (April 27, 2023) – The NAI released the following statement by President & CEO Leigh Freund on Washington State’s My Health My Data Act, signed into law today:

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The Network Advertising Initiative Taps SafeGuard Privacy to Fully Automate its Compliance Efforts

NEW YORK (PRWEB) April 3, 2023 – The Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem, today announced it is

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Public Policy

NAI Legal and Regulatory Analysis: Sensitive Health Information

Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways

Read More

State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to Know

By Meaghan Donahue (meaghan@thenai.org) and Ryan Smith (ryan@thenai.org) On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to

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NAI Comments on the Comments on the CCPA’s Preliminary Rulemaking on Cybersecurity, Risk Assessments and Automated Decisionmaking

The NAI would like to thank the California Privacy Protection Agency for the opportunity to provide comments on the CCPA’s preliminary rulemaking on cybersecurity, risk assessment and automated decisionmaking. Please

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