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NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership

The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq,

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The NAI Releases Draft Guidelines for Deterministic Addressability Solutions, Seeks Input from Stakeholders

Since its inception twenty years ago, the NAI has sought to promote heightened standards in consumer privacy and data protection in digital advertising. The NAI is committed to ensuring that

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NAI Summit Agenda Focuses on the Future of Digital Advertising from Privacy, Legal and Self-Regulatory Perspective

The 2022 NAI Summit, Privacy, Trust, and Accountability: The Foundation for Ad Tech’s Future, will be held in Brooklyn, NY April 27-28. Participants from across our industry will have the

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Press Releases

NAI Statement on Data Privacy Legislation in the U.S. House

WASHINGTON, DC (July 23, 2022) – The Network Advertising Initiative (NAI) released the following statement by NAI Vice President for Policy David LeDuc about the House Energy & Commerce Committee’s

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Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information

Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare, military and other sensitive locations WASHINGTON, DC (June 22, 2022) – The NAI,

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NAI’s Best Practices for User Choice and Transparency Help Companies Avoid “Dark Patterns” in Tailored Advertising

WASHINGTON, DC (May 10, 2022) – A new resource from the NAI, the leading self-regulatory association dedicated to responsible data collection and its use for advertising technology, informs companies about

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Public Policy

NAI Preliminary Comments on Proposed Rulemaking under the Colorado Privacy Act

The NAI submitted comments to the Office of the Attorney General (OAG) in Colorado on proposed rulemaking under the Colorado Privacy Act. The NAI supports the OAG in its principle-guided

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NAI Comments to NTIA on Competition in Mobile App Ecosystem

In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused on eliminating harmful or

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Best Practices for User Choice and Transparency

This Resource, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better understand the practice of dark patterns and

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The NAI fosters trust and innovation in digital advertising.

Code of Conduct

The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.


Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.


NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.

Privacy, Trust & Accountability

Understanding Digital Advertising

Consumer Tools

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