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NAI Shares Contracting Template to Aid Compliance; Free Webinar March 20

With newly enacted privacy state laws coming into effect in 2023, it is more important than ever for industry leaders to have a clear and comprehensive agreement in place for

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The FTC Should Integrate Strong Self-Regulation into Any Privacy Rules

On November 22, we called on the Federal Trade Commission (FTC) to integrate self-regulation by the digital advertising industry into any rules created by the agency’s ongoing regulatory process around

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A Quick Look Back Before Looking Forward

2023 is starting with a bang! We’re only five days into the new year and are already seeing significant regulatory actions that will change our industry’s data practices in foundational

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Press Releases

NAI Issues Statement on the American Data Privacy and Protection Act

WASHINGTON, DC (February 28, 2023) – The Network Advertising Initiative today released the following statement by Vice President of Public Policy, David LeDuc on the American Data Privacy and Protection Act: “The

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The NAI’s Statement on President Biden’s Wall Street Journal Op-Ed

WASHINGTON, DC (January 12, 2023) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund in response to President Biden’s Wall Street Journal Op-Ed

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NAI Calls on FTC to Integrate Strong Self-Regulation into Privacy Rules

FTC has a long history of alignment with industry self-regulation WASHINGTON, DC (November 22, 2022) – The Network Advertising Initiative (NAI), an organization representing more than 100 ad-tech companies committed

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Public Policy

NAI Comments on the Washington My Health My Data Act

The NAI would like to thank you for the opportunity to provide feedback on H.B. 1155, the Washington My Health My Data Act. Please see our full testimony below.

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NAI comments to NTIA RFC on Privacy, Equity and Civil Rights

The Network Advertising Initiative (NAI), would like to thank the National Telecommunications and Information Administration (“NTIA”) for the opportunity to provide comments on the intersection of privacy, equity, and civil

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NAI Comments on the FTC Petition for Rulemaking to Regulate Programmatic Advertising.

Thank you to the Federal Trade Commission for the opportunity to comment on the “Petition For Rulemaking Under 15 U.S.C. § 57(a) Seeking Regulation Of Advertising Technology Companies And Agencies

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The NAI fosters trust and innovation in digital advertising.

Code of Conduct

The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.


Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.


NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.

Privacy, Trust & Accountability

Understanding Digital Advertising

Consumer Tools

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