Skip to content

Get the latest.


NAI in the News: Defining Dark Patterns

By Ryan Smith NAI Counsel for Compliance and Policy Ryan Smith authored an article in the May 2023 edition of the TechReg Chronicle on defining dark patterns and examining FTC

Read More

Responsible Interoperability: expanding the network effect of the Web to better serve all people and organizations

By Joshua Koran I am honored to join the NAI Board and apply my industry experience to work with other members to continue to ensure openness, interoperability, fairness, and competition

Read More

The NAI welcomes InMarket’s Joshua Koran to the NAI Board of Directors

Joshua Koran is a pioneer in digital advertising and online privacy. As the Chief Product Officer of InMarket, Joshua is responsible for the vision and product development of the company’s

Read More

Press Releases

NAI Shares Goals of WA Health Data Law

WASHINGTON, DC (April 27, 2023) – The NAI released the following statement by President & CEO Leigh Freund on Washington State’s My Health My Data Act, signed into law today:

Read More

The Network Advertising Initiative Taps SafeGuard Privacy to Fully Automate its Compliance Efforts

NEW YORK (PRWEB) April 3, 2023 – The Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem, today announced it is

Read More

NAI Issues Statement on the American Data Privacy and Protection Act

WASHINGTON, DC (February 28, 2023) – The Network Advertising Initiative today released the following statement by Vice President of Public Policy, David LeDuc on the American Data Privacy and Protection Act: “The

Read More

Public Policy

State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to Know

By Meaghan Donahue ( and Ryan Smith ( On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to

Read More

NAI Comments on the Comments on the CCPA’s Preliminary Rulemaking on Cybersecurity, Risk Assessments and Automated Decisionmaking

The NAI would like to thank the California Privacy Protection Agency for the opportunity to provide comments on the CCPA’s preliminary rulemaking on cybersecurity, risk assessment and automated decisionmaking. Please

Read More

NAI Comments on the Washington My Health My Data Act

The NAI would like to thank you for the opportunity to provide feedback on H.B. 1155, the Washington My Health My Data Act. Please see our full testimony below.

Read More

The NAI fosters trust and innovation in digital advertising.

Code of Conduct

The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.


Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.


NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.

Privacy, Trust & Accountability

Understanding Digital Advertising

Consumer Tools

Join the NAI