Audience-Matched Advertising Opt Out Member Guidance

The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and

NAI Consumer Survey on Privacy and Digital Advertising

The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy.  The survey results feature three key findings: Consumers have significant

NAI Consumer Survey Reveals Strong Support for Ad-Supported Media and Federal Privacy Framework

The Network Advertising Initiative (NAI) today released a report summarizing the findings of a recent survey among 10,000 internet users in America to find out more about what they think

CCPA Amendment Summary

NAI Analysis of Verifiable Consumer Requests under the CCPA

This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify

2018 Annual Compliance Report Released

The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI

NAI Hails Revised Transparency and Consent Framework

Yesterday, the IAB Europe and IAB Tech Lab announced the release of an updated version of the Transparency & Consent Framework (TCF 2.0), an industry-developed tool supporting advertising technology companies,

NAI Reacts to New York City Location Data Proposal

In response to the location privacy bill introduced in the New York City Council on July 23, 2019, NAI President and CEO, Leigh Freund, offered the following statement.

The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and

NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration

IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations

NAI Elects New 2019 Board of Directors

The Network Advertising Initiative (NAI), the leading non- profit self-regulatory association comprised of third-party digital advertising companies, announced the election of its 2019 Board of Directors. The NAI Board is

Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance

Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman

NAI Announces Revised 2020 Code of Conduct

The Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and use for digital advertising, announces the publication of its 2020 Code of Conduct. This document

NAI Announces Leadership Role to Promote Robust Federal Privacy Law

Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America.  The mission of the

NAI Comments to California AG Xavier Becerra re: CCPA Regulations

The Network Advertising Initiative (“NAI”) is pleased to submit this letter in response to the Department of Justice’s request for comments regarding implementing regulations it may promulgate under the California

How the NAI Protects Consumers’ Sensitive Information in Digital Advertising

Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially

Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy

Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of

NAI Comments to FTC re: Consumer Privacy Hearings

Thank you for to opportunity to submit comments in advance of the upcoming hearing on Consumer Privacy, scheduled for February 12-13. Please find below detailed responses to the questions for