Our Team

David is the Vice President of Public Policy at the Network Advertising Initiative (NAI), the leading self-regulatory association for the third-party advertising industry. In this position, David works closely with member companies and represents the industry to promote a strong and responsible ad tech industry.

David is a veteran of IT and public affairs, with extensive experience representing technology companies before the United States Congress, federal regulatory agencies, and state legislatures. Prior to joining NAI, David was the Senior Director for Public Policy at the Software & Information Industry Association, where he led the Association's technology policy efforts for more than 15 years across a wide range of IT issues such as data privacy and security, cybersecurity, digital platform responsibility, and open data standards.

David is a graduate of West Virginia University with a degree in political science.

As Vice President and General Counsel for the NAI, Tony leads the legal function of the organization. This includes working closely with member companies on legal analysis, guidance, and best practices on privacy issues affecting digital advertising and media; leading NAI working groups focused on those issues; and engaging with regulators and policymakers to educate them on those issues and advocate for the NAI's work on advancing privacy in the digital advertising industry. He also manages the legal affairs of the NAI, including corporate governance; antitrust compliance; contracting; and other matters.

Prior to joining the NAI as general counsel, Tony's legal practice focused on privacy law with a specialization in digital media and advertising. He served as Assistant General Counsel at the Interactive Advertising Bureau (IAB), where he played a pivotal role in coordinating with stakeholders across the digital advertising industry to develop state law compliance frameworks and strategies. Tony also previously served on the staff of the Network Advertising Initiative as counsel for compliance & policy, where he helped drive member initiatives for responding to new requirements under the CCPA, and worked on updates to the NAI's privacy-focused Code of Conduct and related industry guidance. In private practice, Tony worked as an attorney at ZwillGen, a privacy and technology specialist firm, where his practice focused on guiding ad-tech platforms, social media companies, and digital publishers on data strategy and privacy compliance. He also advised financial services companies on privacy and other compliance matters as an associate attorney at the international law firm Eversheds Sutherland US LLP.

Tony holds a B.A. from the University of Colorado, Boulder; an M.A. from Georgetown University; and a J.D. from Duke University School of Law, where he graduated cum laude. He is an attorney in good standing and licensed to practice law in the District of Columbia.

As Senior Director of the Privacy Review Program, Megan works closely with NAI members to evaluate practices, strengthen compliance, and advance responsible data use. She leads the Privacy Review Program, identifying priority areas for improvement, and ensure compliance with the NAI Self-Regulatory Framework.

Megan brings a distinguished legal background in privacy and data protection to her role at the NAI, following her tenure as an attorney in the FTC's Division of Privacy and Identity Protection. At the FTC, she led high-impact investigations into privacy and data security across digital platforms, including the advertising space.

As Senior Director of Operations & Strategy, Kate leads the day-to-day operations of the NAI and shapes the short-, medium-, and long-term strategies that drive the organization forward. She oversees the planning and execution of the NAI's flagship events, including the annual NAI Summit, manages sponsor and member relationships, and partners closely with leadership on membership growth, retention, and engagement initiatives.

Prior to joining the NAI, Kate worked at multinational corporations and SMEs in Germany and Singapore, consulting clients and executives across industries including finance, engineering, and manufacturing. She brings a global perspective and a consultative approach to her work, with a passion for continuous learning and a keen understanding of the broader business and regulatory landscape that shapes the advertising technology industry.

Kate holds a B.A. in Business Management from the University of Sunderland (UK) and an M.Sc. in Management Consulting from FOM University of Applied Economics and Management Sciences (Germany). She is a Certified Information Privacy Professional (CIPP/US).

As Privacy Counsel, Nick works with the NAI Privacy Review team to conduct the organization's annual privacy reviews of member companies and assists with onboarding new members. He also works on public policy, legal, and regulatory topics, creating member guidance and best practices.

Nick received his J.D. from the American University Law School and most recently worked as a judicial law clerk to the Honorable Judge Laura A. Cordero at the Superior Court of the District of Columbia. While in law school, Nick interned with the Federal Communications Commission and served as a student attorney with the Glushko-Samuelson Intellectual Property Law Clinic. Prior to law school, Nick spent over five years working in the AdTech industry.

As Privacy Counsel, Jason works with the NAI Privacy Review team to conduct the organization's annual privacy reviews of member companies and assists with onboarding new members. He also works on public policy, legal, and regulatory topics, creating member guidance and best practices.

Jason received his J.D. from Northeastern University. While in law school, Jason interned at Ascend Learning and the Future of Privacy Forum, where he gained experience in key privacy and compliance issues. At FPF, he worked on projects analyzing legislative developments, privacy risks in emerging technologies and Global Privacy Control mechanism. His work at Ascend Learning included research and audits on marketing practices such as session replay technology and children's advertising, supporting the development of compliant and ethical privacy practices.

As Privacy Counsel, Luke works with the NAI Privacy Review team to conduct the organization's annual privacy reviews of member companies and assists with onboarding new members. He also works on public policy, legal, and regulatory topics, creating member guidance and best practices.

Luke received his J.D. from The George Washington University Law School where he was an Articles Editor on the Federal Communications Law Journal and a 2024-2025 Westin Scholar. Previously, Luke worked as a Legal Engineering Senior Associate at a legal-technology startup building an automated AI and privacy governance platform. While in law school, Luke also interned with the NAI, tracking state and federal privacy legislation and reviewing the California Privacy Protection Agency's rulemaking on automated decision-making technology and with the FCC's Wireline Competition Bureau.

Alan Chapell founded Chapell & Associates in October of 2003. Over the past 16 years, Chapell has worked with hundreds of premium adtech, martech and data companies as outside counsel and privacy advisor. He's also been appointed by the U.S. Trustee's office to serve as consumer privacy ombudsman in over 25 bankruptcy cases over the years.

Chapell graduated from the University of Connecticut and Fordham University School of Law and is a member of the New York bar as well as a Certified Information Privacy Professional. He's also a sought-after speaker, podcaster and a regulator contributor to Marketecture Media, Adexchanger and other publications.

Ken Dreifach is a member of ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, internet and ad tech law, with offices in New York, San Francisco, Chicago and Washington D.C. Ken is completing his third term on the NAI Board of Directors, on behalf of NextRoll (parent of AdRoll).

Since 2000, Ken has served in a variety of high-profile roles across the data governance and privacy landscape — as a regulator, a General Counsel and Chief Privacy Officer, and as outside counsel to a range of web-based, mobile, and “offline” data companies. He frequently appears before the FTC and State Attorneys General, usually on behalf of ad tech companies. As LiveRamp's first General Counsel and Chief Privacy Officer from 2010 to 2015, Ken helped it pioneer the data “onboarding” model and privacy best practices that govern it. Ken served as Chief of the New York Attorney General's Internet Bureau (from 2000 to 2006), where he oversaw numerous investigations regarding consumer privacy and other online practices. (Before that, he was a BigLaw litigator.)

Ken graduated from NYU School of Law, and began his career as a judicial clerk for Judge Phyllis Kravitch (U.S. Court of Appeals, 11th Circuit).

Karen Miller Reese is Vice President and Chief Privacy Officer at Yahoo where she is the leader of a global privacy, cybersecurity and data strategy team of attorneys, privacy and policy professionals and technologists in support of Yahoo's worldwide privacy program. She has over twenty years of experience in digital media and advertising, technology and intellectual property.

Prior to leading Yahoo's privacy program, Karen was a commercial transactions attorney at AOL and prior to her almost 17 year career at AOL/Yahoo, Karen was an associate at Venable LLP in Venable's IP Litigation practice. Karen has a JD with high honors from Syracuse University and a double major in Psychology and Political Science with high honors from James Madison University with a minor in Criminal Justice.

Jason Knapp is the Chief Legal Officer and Chief Privacy Officer at InMarket, a leader in real-time marketing and measurement. An expert in applying data privacy standards in the digital marketing and ad tech space, Jason Knapp brings nearly 20 years of experience to the NAI Board. At InMarket, Jason guides the company's legal strategy. He is responsible for scaling the company's data privacy program across the organization and driving InMarket's privacy-forward culture.

Prior to joining InMarket in 2020, Jason lived in Amsterdam and served as general counsel for a marketing tech company Bynder, where he led an international team responsible for all legal and privacy matters focused on accelerating growth and safeguarding the business. In private practice, Jason was a litigator for several years at Jenner & Block LLP in Chicago, advising clients across several industries. He received his B.A. and his J.D., cum laude, from Brigham Young University.

Joshua Anton is the Chief Strategy Officer of Digital Envoy, the leader in IP-Geolocation, overseeing Data Partnerships, M&A and Corporate Strategy. Prior to Digital Envoy, he was the CEO and Founder of X-Mode (Now Outlogic).

Working alongside key stakeholders, Josh has developed and scaled both the privacy and ethics programs used by Digital Envoy today around user-consent, sensitive geo-location filtering and acceptable location data use-cases. Similarly, he has pioneered the business model around how to source and collect first party data at scale. In his free time, Josh enjoys travelling, is a huge foodie, and does motivational speaking. Josh has spoken for TedX UVA and for UniLever on social entrepreneurship.

Brooks Dobbs serves as General Manager of Data Privacy at The Trade Desk. He has extensive expertise in balancing needs of data-driven businesses with growing regulatory and technical challenges relating to the protection and use of personal data. An industry veteran, his experience spans many self-regulatory, public policy, and privacy-enhancing technology arenas.

In addition to his work with the NAI, he also serves on numerous other industry policy and technical working groups addressing efforts including: TCF, DSA Transparency, Data Deletion, Addressability and the Global Privacy Platform. Brooks has three decades of experience in Ad Tech at entities ranging from publishers to intermediaries to agencies and in roles spanning from coding to government affairs. He is currently a member of Network Advertising Initiative's Board of Directors, and previously served as its first Chairman.

Rob Engel is General Counsel for DeepIntent. Prior to joining DeepIntent, Rob represented the healthcare data and technology companies Komodo Health, Clarivate, and Decision Resources Group in various senior legal roles.

Prior to moving in-house, Rob was a litigator for Choate Hall and Stewart and Mirick O'Connell, and clerked for the Honorable Franklin S. Van Antwerpen in the United States Court of Appeals for the Third Circuit. Rob brings expertise in data governance, privacy, and technology to DeepIntent. Rob has a J.D. from Suffolk University Law School and a B.A. in Political Science from Wake Forest University.

Dr. Paul Farrow is a Principal Product Manager at Microsoft, leading teams focused on privacy and advertising technology. He drives innovation in privacy-preserving solutions, like the Ad Selection API, and ensures compliance with global privacy regulations. Known for his strategic leadership and execution, Dr. Farrow advances data-driven advertising while mitigating the impact of identity signal loss.

Michael Freedman is Senior Corporate Counsel with Amazon Ads, where he leads a team advising senior executives on complex legal and operational issues, with particular focus on AI and machine learning features in advertising technology. Since joining Amazon in 2016, Michael has held strategic roles across multiple business units, including supporting e-commerce, Alexa, and healthcare initiatives. As Principal Product Manager for Amazon Marketplace (2021-2022), he led global compliance and performance initiatives serving millions of selling partners.

This combination of legal and product experience provides valuable cross-functional perspective on technology innovation, customer trust, and regulatory compliance. Michael is a Certified Information Privacy Professional (CIPP/US) and actively participates in NAI events and working groups, including the NAI Policy Working Group and Annual Summit, where he engages on emerging issues including AI governance and state privacy law developments.

At Amazon, he serves as a Recruiting Bar Raiser and is a member of the Pro Bono Executive Committee, partnering with teams across the company and law firms on projects supporting several public interest organizations including Mary's Place, Inland Counties Legal Services, and Kids in Need of Defense.

Rachel Glasser is the Chief Privacy Officer at Magnite, a sell-side advertising platform. She leads Magnite's global privacy program, overseeing data governance, regulatory compliance, and responsible data practices. Rachel began her career managing media campaigns client side before transitioning into privacy leadership, giving her a deep understanding of how data powers advertising and how to align that with evolving privacy expectations.

She focuses on operationalizing compliance with U.S. and international privacy laws, including the GDPR, CCPA, and emerging state frameworks, while working closely with industry organizations to promote privacy best practices and sustainable innovation. Rachel holds a B.A. in Politics from Brandeis University and a J.D. from Brooklyn Law School. She is admitted to the bar in New York and New Jersey and is a CIPP/US.

Holly Grochmal is the Chief Legal Officer of Quantcast Corporation where she is responsible for Quantcast's global legal, privacy and public policy functions. Throughout her 20+ year career, Holly has provided strategic and pragmatic leadership in navigating complex digital advertising, privacy, product, licensing and commercial matters. Holly is a frequent contributor to various advertising industry initiatives as well as a speaker on a variety of digital advertising topics.

Prior to joining Quantcast, Holly served as the General Counsel of Pandora Media, including leading the legal teams for Pandora's global advertising technology subsidiaries AdsWizz and Simplecast. Before joining Pandora, Holly was an Assistant General Counsel at E. & J. Gallo Winery where she was responsible for marketing, regulatory compliance and privacy for some of Gallo's largest brands. Holly began her career in private practice as a Merger and Acquisitions and Capital Markets associate at Shearman & Sterling LLP in the Paris, France and Menlo Park offices.

Holly received her JD, cum laude, from Cornell Law School and her B.A. in History and International Studies, magna cum laude, from Colby College.

Jessica Hoffman is Assistant General Counsel for PulsePoint, Inc., a health-focused technology company specializing in programmatic advertising and data-driven healthcare marketing. In this role, Jessica advises on legal, regulatory and operational matters, with a particular emphasis on the compliant and thoughtful use of data in the health space, privacy frameworks and ad-tech automation.

Previously, Jessica built significant experience navigating the digital advertising ecosystem through her work as Senior Legal Counsel at Dentsu, one of the largest global advertising agencies in the world. Prior to that, Jessica was a Partner in a boutique law firm, acting as “outside general counsel” for smaller advertising agencies and tech startups. Combining legal expertise with technology, corporate and regulatory insight, her work spanned key issues in intellectual property, commercial negotiation, software development, data protection, and the evolving intersection of data in advertising platforms and privacy practices.

Jessica is committed to fostering innovation in ad-tech while maintaining rigorous standards of transparency and data stewardship. She holds a strong record of collaborating across disciplines to align business objectives with legal and ethical obligations.

Laura Koulet is Vice President, Head of Legal for Marketing Services at Experian, a global leader in data services, which includes Tapad and Audigent. She advises on complex legal and regulatory issues impacting marketing ecosystems, data privacy, and media monetization—helping shape compliant, innovative strategies for global brands.

Laura began her career in technology as a product manager before moving into law, later serving as General Counsel for a data technology company where she guided the organization through a successful exit. With nearly 20 years of experience at the intersection of law, technology, and data, Laura brings a unique perspective on how policy decisions influence product innovation and consumer trust.

George Pappachen is currently General Counsel and a member of the executive management team at Samba TV (samba.tv) which counts the world's largest media and technology companies as investors and partners. Previously, George was at Amazon Inc. (Amazon.com) managing the legal team supporting all of ad tech, ad sales, and measurement & analytics globally.

Prior to that, George held various senior leadership posts at WPP Inc. (wpp.com), including Managing Director & EVP of the Global Ad Intelligence business, Chief Privacy Officer at Kantar, and Managing Director of WPP's marketing research collaboration with Google. George is Adjunct Professor at NYU Stern School of Business, teaching consumer insights, market research methodologies, and privacy & data protection. George is a graduate of the University of Florida and of St. John's University.

Alex Propes serves as Government Affairs and Public Policy Manager for Google. In this role, he represents Google on several policy issues including advertising, privacy, and youth safety.

Before joining Google, Alex worked at the Interactive Advertising Bureau (IAB), where he was Vice President of Public Policy and International Affairs, overseeing the association's engagements with government officials and political stakeholders. Earlier in his career, he worked for the European-American Business Council, where he worked with U.S. and EU governments on strengthening the global digital economy.

Michael Schoen is the Chief Product & Technology Officer for Simpli.fi, the leader in marketing activation for multi-location brands. In this role, Michael has responsibility for product, engineering, and strategic partnerships.

Most recently, he was the General Manager and Executive Vice President, Marketing Solutions at TransUnion / Neustar, where he was responsible for developing a unified marketing intelligence platform. Prior to joining Neustar in 2014, Michael was the EVP, Product at Cadreon, IPG's cross-channel audience measurement, management and buying platform. Michael was responsible for driving the product strategy, development, and technology partnerships that enabled Cadreon's offerings across all addressable media. Prior to joining Cadreon, Michael was General Manager, Advertising Platforms and VP, Product & Technology at LookSmart, where he was responsible for building out a paid search platform and a publisher syndication business.

Michael holds an AB in Computer Science from Harvard College and an MBA from UCLA.

Charlie Simon is the Vice President of Private Advertising at RTB House, where he leads global privacy and public policy efforts and advises the Board on strategic initiatives. Charlie has more than 15 years of experience in privacy and data governance, and has held senior roles at Google, Nike, and MediaMath, where he co-founded the IAB Europe's Transparency & Consent Framework and architected the company's GDPR response.

This is Charlie's third stint on the NAI Board, having previously represented MediaMath and the Oracle Data Cloud. Charlie holds a B.A. in Philosophy from Oberlin College, is an avid birder, ecologist, and occasional race car driver.