NAI Membership Benefits

NAI Membership Benefits

As the leading self-regulatory association for digital advertising technology companies, the NAI (Network Advertising Initiative) offers its members many impactful benefits.

Public Policy Advocacy
Influence the policy conversation in D.C., as well as states, and set our industry’s agenda for policymakers:

• The NAI is the leading association representing advertising technology companies before Congress, the Executive Branch, state legislators, and other policymakers. The NAI promotes public policies that balance the need for strong consumer data privacy protections with preserving the robust, data-driven digital advertising industry. NAI members set the agenda for NAI’s public policy engagement. See our latest public policy engagement here. 
• The NAI is more than just an advocate; we are a partner committed to helping our members achieve strategic goals that align with public policies. Membership provides companies with a role in shaping the ad-tech industry and in setting the national conversation around data privacy.

Regulatory Engagement
Gain insights about the regulatory environment and contribute to educating regulators:

• In conjunction with our public policy advocacy efforts, the NAI engages deeply with federal and state regulators in the U.S., such as the FTC and state attorneys general, to gain a better understanding of their legal interpretations, objectives, and priorities.
• As the enforcement of privacy laws in the U.S. continues to ramp up, the NAI is a consistent, credible voice to regulators, providing a practical point of view about how those laws apply to a complex digital advertising ecosystem. See examples of our latest comments to state and federal regulators, as well as legal analysis and industry best practices related to key privacy issues. 
• The NAI also plays an instrumental role in educating regulators and enforcement officials about how NAI’s framework, guidance and best practices align with legal requirements.

Privacy Assessment Program
Show your commitment to industry-leading privacy practices

• The NAI’s commitment to providing leading standards and best practices for companies is well-known among industry participants and regulators. By joining the NAI, members can demonstrate a clear commitment to best-in-class standards to prospective business partners and regulators.
• NAI members can opt to participate in the NAI’s existing consumer choice mechanisms, including the NAI’s email-based opt out mechanism, and will be invited to use any consumer choice mechanisms the NAI may develop in the future.
• NAI member companies participate in our annual privacy assessments and benchmarking program. These include annual meetings with expert NAI staff to review industry-specific privacy and compliance questions intended to help member companies understand legal and compliance requirements. 
• The NAI privacy assessments also help members with benchmarking against peer companies. The NAI provides insights into how the rest of the industry is addressing the most challenging new state and federal requirements, including global privacy controls, geofencing restrictions, contracting, due diligence, and sensitive information such as health, ethnicity, political, and children’s data.
• For more information about the evolution of the NAI’s compliance program toward a focus on legal compliance, see this 2023 announcement. We are continuing to evolve this program over the next 12-18 months, a process that will be largely driven by NAI members actively participating in the program.

Note: The NAI does not provide legal advice or act as attorneys for member companies.

Participation in NAI Working Groups
Working groups provide members the opportunity to collaborate on some of the most pressing challenges facing the industry

• As part of the NAI, members gain complimentary access and unlimited participation to working groups and task forces centered on industry-specific topics. These groups let members build strong industry partnerships and develop solutions needed for businesses to thrive in a privacy-centric future.
• The NAI currently hosts two working groups on a monthly basis: (1) Public Policy Working Group; (2) Legal, Regulatory & Data Governance Working Group, with the following task forces:
  • NAI Framework Task Force
  • California DELETE Act Task Force
  • Clean Processing Task Force
  • Model Notice Task Force
  • Sensitive/Health Data Task Force
  • Precise Location Data Task Force

For more information please click here to learn more

Access to NAI Resources and Thought Leadership Contribution
Gain access to best-in-class standards and best practices while sharing your insights on future NAI resources

• Members receive the detailed biweekly Digital Download newsletter, which offers an analysis of the latest regulatory and legislative actions that affect ad-tech businesses and dives into industry developments on a national and international level.
• As a leading voice for self-regulation, the NAI regularly produces industry-defining reports, analyses, guidance recommendations, and best practices on regulatory, legislative, and policy subject matters.

Participation in Events
Join other industry leaders in-person and online to discuss the latest trends and issues impacting digital advertising

• The NAI hosts and sponsors various public as well as members-only events in Washington D.C. and around the country as well as virtual events. These events provide members with the opportunity to connect with each other and hear from leading voices on both sides of the industry.
• Members-only pricing for attending the annual NAI Summit.

Eligibility for NAI Board Membership
Help shape the organization with your experience and future vision

• The NAI Board of Directors is the leading set of members that work closely with NAI staff in setting priorities, strategy, and operational objectives of the organization. The NAI membership holds elections for its Board once every two years.
• Only NAI member companies are eligible to serve on its Board of Directors.