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Public Policy Updates

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The NAI Submits Comments to CalPrivacy Audit Division Technical Inquiry

November 3, 2026

On November 2, 2026, the NAI responded to the California Privacy Protection Agency’s (CalPrivacy) Audits Division request for technical input on emerging technologies. On how to distinguish a statistical correlation from an actionable sensitive inference, the NAI recommended that the agency recognize the thresholds in its Demographic Health Advertising Best Practices: audience segments covering at

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The NAI Comments on Vermont Age-Appropriate Design Code Proposed Rules

October 5, 2026

On October 2, the NAI submitted comments to Vermont Attorney General Charity Clark on proposed rules implementing the Vermont Age-Appropriate Design Code (VTAADC). The NAI supports the law’s goal of protecting minors from harmful data practices and manipulative design, but cautions that the draft rules’ blanket exclusion of all advertising would eliminate even low-risk practices

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The NAI Comments on FTC Proposed Enforcement Policy Statement on Personalized Pricing

September 30, 2026

On September 25, the NAI submitted comments to the Federal Trade Commission on its Proposed Enforcement Policy Statement Regarding Personalized Pricing. The NAI agrees that covertly raising prices based on consumer data can violate Section 5 of the FTC Act, but urges the Commission to make clear that data-driven discounts, such as loyalty programs, targeted

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Press Releases

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The NAI Releases 2025 Annual Report Highlighting First-of-a-Kind Privacy Self‑Regulation in Digital Advertising

May 13, 2026

Findings from More Than 70 Member Privacy Reviews Highlight Industry Progress and a Roadmap for Compliance in an Era of Accelerating State Enforcement WASHINGTON, D.C. — May 13, 2026 The NAI, the leading non‑profit self‑regulatory association dedicated to responsible data practices in digital advertising, today released its 2025 Annual Report, marking 25 years of privacy

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Statement from NAI President & CEO Leigh Freund on the CalPrivacy Settlement with PlayOn Sports Decision

March 3, 2026

WASHINGTON, D.C. (March 3, 2026) – Today, President & CEO of the NAI, Leigh Freund issued the following statement in response to the CalPrivacy Enforcement Division’s settlement with PlayOn Sports. “Companies across the digital media industry should take note of this important enforcement decision reached by CalPrivacy. Among the concerns raised, the agency highlights that a

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The NAI Issues Statement on California’s Enactment of AB 566

October 9, 2025

WASHINGTON, D.C. (October 9, 2025) – Yesterday, California Governor Gavin Newsom signed AB 566, a law requiring all web browsers to provide  opt-out preference signals. In response, NAI President and CEO, Leigh Freund, provided the following statement. “While the NAI supports easy to use consumer controls, I’m disappointed that California is mandating browser-based opt-out preference signals

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Blog

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The NAI Highlights Public Health Benefits of Digital Health Advertising, Enabling Policy Principles

October 22, 2026
As federal and state lawmakers deliberate on strategies to safeguard consumer information, health-related data remains a central priority. To support these discussions, the Network Advertising Initiative (NAI) has introduced Benefits of Digital Health Advertising, a comprehensive platform presenting evidence on how digital health advertising enhances public health outcomes and equity, while emphasizing the critical role
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An Updated Template for State Law Processing Terms

September 21, 2026
The NAI is releasing Version 2.0 of its Template State Privacy Law Processing Addendum (the “Addendum”). The central design goal of this update was durability: terms that keep working as the statutory landscape keeps moving. The template is available to members and non-members alike to use and draw from. It is intended to supplement whatever
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