Skip to content
logo
How to Opt Out
Understanding Digital Advertising
Consumer Input & Feedback
Careers
Search
Contact
Home Policy & News
Blog
How to Opt Out

Blog

NAI Code Compliance and Enforcement: How It Works

January 26, 2015
As we celebrate our 15th anniversary, we at the NAI are most proud of our ongoing tradition of strong self-regulation which ensures responsible data collection and its use for digital advertising. From time to time, we get questions about how we make sure that our members comply with the standards in our NAI Code. At NAI,
Read More

NAI is Needed Now More Than Ever: Why I Believe in Strong Self-Regulation

December 11, 2014
I am fascinated by Silicon Valley and, as an American, incredibly proud of  the innovation of US companies ranging from startups to household names. Like most consumers, I’m hooked! I use most of the products and services developed in Silicon Valley every day.  A small sample: social networking, email, online shopping,  cloud backup services,  music
Read More

Guest Blog Post: A Free and Open Internet Supports America’s Small Businesses

December 1, 2014
This past Saturday was Small Business Saturday, a day designed to highlight the important role that America’s small businesses play in the U.S. economy. This holiday season, as shoppers support local and small businesses, we should remember the role that the digital advertising community plays in helping to boost small business and promote fair commerce.
Read More

It Is Time to Move On from the W3C “Do Not Track” Process

November 26, 2014
Three years ago, the Network Advertising Initiative (NAI) joined with a wide range of constituencies at the World Wide Web Consortium (W3C) Tracking Protection Working Group in an attempt to turn the phrase “do not track” into a meaningful global privacy standard that addresses both technical and policy challenges. NAI brought a unique perspective to
Read More

NAI’s Staff Brief Members on Groundbreaking Work

November 24, 2014
It’s been quite a month for NAI. We’ve been able to demonstrate to the industry and privacy community why we are the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Last week on our blog, we showcased another example of the depth of the NAI Board’s practical and in-depth knowledge
Read More

NAI Board Members Again Show Why They Are Privacy All-Stars

November 13, 2014
Organizations ranging from PLI to the International Association of Privacy Professionals (IAPP) frequently call on NAI Board members to serve as faculty and lecturers when these groups organize sessions on digital advertising and privacy. That’s because our Board includes leaders in the industry, both on the privacy front and in terms of practical and in depth knowledge of the ad industry.
Read More

Self-Regulation…with Teeth

November 7, 2014
I attended the International Association of Privacy Professional’s Digital Advertising & Privacy conference in NYC.  The sold out event hit some of the hottest and most critical issues in privacy today and also showcased why NAI is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising.  Not only did the conference
Read More

NAI Leading the Way on High Standards for Health Data

October 31, 2014
The use of health data in advertising continues to be a hot topic and the Federal Trade Commission (FTC) has long taken the view that information about health and medical conditions may be sensitive.  In a recent speech before the U.S. Chamber of Commerce, FTC Commissioner Julie Brill stated, “Here in the United States I believe we’ve
Read More

Passing the Torch at NAI

October 22, 2014
It is my passion for technology, innovation and privacy that first led me to NAI and it has been my privilege to serve as CEO for the past three years, but I’ve decided to pass the torch.  I am writing this post to share the news that I have decided not to renew my contract
Read More

Looking Toward the Future: NAI’s New Compliance Software

October 17, 2014
NAI reviews its member companies’ compliance with the NAI Code of Conduct on an ongoing basis. Last year, we used an in-house automated tool that looked for issues in the functionality of opt-out cookies. As members fixed these issues promptly after notification, the tool helped consumers have a more consistent experience when exercising choice on
Read More

Who Reads those Privacy Policy Statements on Websites? NAI Does!

October 8, 2014
In a recent post “Transparency Should Be the New Privacy,” on the IAPP Blog “Privacy Perspectives,” Richard Beaumont writes:  “The privacy policy is the document on any website least likely to inform the visitor in any meaningful way…The reality is that the privacy policy is designed to protect the owners in the case of a
Read More

Will Privacy Be Discussed During AdWeek in New York?

September 29, 2014
When NAI is there, most definitely.  We understand the privacy challenges faced by our members and the brands they partner with.  In fact, here at NAI, we are working on them every day. Companies big and small are looking to target across channels, formats, screens and platforms in an effort to reach consumers at every
Read More

Promoting the Ethical & Innovative Use of Data for Digital Advertising

September 26, 2014
Last week at the IAPP’s 2014 Privacy Academy in San Jose, CA, IAPP Vanguard Award recipient David Hoffman, who serves as Intel’s director of security policy and its global privacy officer, called on privacy professionals to make a pledge by Tweeting the hashtag #datainnovationpledge and to make a virtual promise to “promote the ethical and innovative use of data.”
Read More