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Public Policy Updates

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The NAI, IAB File Join Amicus Letter in Haynie v. Google, Defend Demographic Ad Targeting

August 20, 2026

On August 18, the IAB and NAI submitted an amicus letter under California Rule of Court 8.500(g) backing the writ of mandate petition from Google and YouTube in Haynie v. Google Inc. The underlying litigation claims that Google breached the Unruh Act’s ban on unreasonable or arbitrary discrimination simply by providing tools for age-based ad

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The NAI Submits Preliminary Comments Re: CA Notices & Disclosures and Employee Data

May 21, 2026

On May 20, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Notices & Disclosures and Employee Data. In summary, the NAI recommends that CalPrivacy should: Read the full comments here:

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The NAI Submits Preliminary Comments Re: CalPrivacy’s Delete Request and Opt-Out Platform Audits

May 7, 2026

On May 7, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Delete Request and Opt-Out Platform (“DROP”) Audits. The comments call on CalPrivacy to design audit regulations grounded in a central principle: audits should assess whether each broker has implemented reliable deletion processes tailored to its actual data environment, with

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Press Releases

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The NAI Releases 2025 Annual Report Highlighting First-of-a-Kind Privacy Self‑Regulation in Digital Advertising

May 13, 2026

Findings from More Than 70 Member Privacy Reviews Highlight Industry Progress and a Roadmap for Compliance in an Era of Accelerating State Enforcement WASHINGTON, D.C. — May 13, 2026 The NAI, the leading non‑profit self‑regulatory association dedicated to responsible data practices in digital advertising, today released its 2025 Annual Report, marking 25 years of privacy

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Statement from NAI President & CEO Leigh Freund on the CalPrivacy Settlement with PlayOn Sports Decision

March 3, 2026

WASHINGTON, D.C. (March 3, 2026) – Today, President & CEO of the NAI, Leigh Freund issued the following statement in response to the CalPrivacy Enforcement Division’s settlement with PlayOn Sports. “Companies across the digital media industry should take note of this important enforcement decision reached by CalPrivacy. Among the concerns raised, the agency highlights that a

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The NAI Issues Statement on California’s Enactment of AB 566

October 9, 2025

WASHINGTON, D.C. (October 9, 2025) – Yesterday, California Governor Gavin Newsom signed AB 566, a law requiring all web browsers to provide  opt-out preference signals. In response, NAI President and CEO, Leigh Freund, provided the following statement. “While the NAI supports easy to use consumer controls, I’m disappointed that California is mandating browser-based opt-out preference signals

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Blog

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Web Series | Privacy, Data and Measurement in Healthcare Part 4: Fast, Effective, and Private: Rethinking the Tradeoffs in Healthcare Advertising

July 29, 2026
There’s a persistent assumption in healthcare advertising that you can have speed or you can have privacy, but not both — measurement and optimization pulling one way, compliance pulling the other. That tension mostly disappears when privacy is engineered into the foundation rather than bolted on at the end. It starts with a conviction that
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Web Series | Privacy, Data and Measurement in Healthcare Part 3: Closing the Gap Between Privacy Law and Healthcare Ad Tech

July 22, 2026
The latest episode of our web series with PurpleLab tackles a question regulators haven’t fully answered: what counts as health inference risk? HIPAA’s expert determination standard assesses reidentification risk against a specific dataset, recipient, and use case. State privacy laws take a different path — built on personal data consent, opt-outs, and sensitive data labeling
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New Guidance from the NAI on Using AI in Network Advertising

July 20, 2026
A set of plain-English do’s and don’ts for adopting AI-enabled and agentic advertising workflows. Today, the NAI’s released new guidance, Key Do’s & Don’ts for Using AI in Network Advertising, that is designed to help ad-tech companies keep their privacy and data governance practices up-to-date as AI systems used in advertising gain more capabilities and
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