On October 2, the NAI submitted comments to Vermont Attorney General Charity Clark on proposed rules implementing the Vermont Age-Appropriate Design Code (VTAADC). The NAI supports the law’s goal of protecting minors from harmful data practices and manipulative design, but cautions that the draft rules’ blanket exclusion of all advertising would eliminate even low-risk practices
On September 25, the NAI submitted comments to the Federal Trade Commission on its Proposed Enforcement Policy Statement Regarding Personalized Pricing. The NAI agrees that covertly raising prices based on consumer data can violate Section 5 of the FTC Act, but urges the Commission to make clear that data-driven discounts, such as loyalty programs, targeted
On September 9, the NAI sent a letter to California Governor, Gavin Newsom, urging a veto of AB 1542, warning that its outright ban on selling or sharing sensitive personal information—even with consumer consent—would restrict beneficial uses like health advertising and location-based services while disproportionately benefiting the largest tech platforms. The NAI calls instead for
Findings from More Than 70 Member Privacy Reviews Highlight Industry Progress and a Roadmap for Compliance in an Era of Accelerating State Enforcement WASHINGTON, D.C. — May 13, 2026 The NAI, the leading non‑profit self‑regulatory association dedicated to responsible data practices in digital advertising, today released its 2025 Annual Report, marking 25 years of privacy
WASHINGTON, D.C. (March 3, 2026) – Today, President & CEO of the NAI, Leigh Freund issued the following statement in response to the CalPrivacy Enforcement Division’s settlement with PlayOn Sports. “Companies across the digital media industry should take note of this important enforcement decision reached by CalPrivacy. Among the concerns raised, the agency highlights that a
WASHINGTON, D.C. (October 9, 2025) – Yesterday, California Governor Gavin Newsom signed AB 566, a law requiring all web browsers to provide opt-out preference signals. In response, NAI President and CEO, Leigh Freund, provided the following statement. “While the NAI supports easy to use consumer controls, I’m disappointed that California is mandating browser-based opt-out preference signals
