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Will Privacy Be Discussed During AdWeek in New York?

September 29, 2014
When NAI is there, most definitely.  We understand the privacy challenges faced by our members and the brands they partner with.  In fact, here at NAI, we are working on them every day. Companies big and small are looking to target across channels, formats, screens and platforms in an effort to reach consumers at every
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Promoting the Ethical & Innovative Use of Data for Digital Advertising

September 26, 2014
Last week at the IAPP’s 2014 Privacy Academy in San Jose, CA, IAPP Vanguard Award recipient David Hoffman, who serves as Intel’s director of security policy and its global privacy officer, called on privacy professionals to make a pledge by Tweeting the hashtag #datainnovationpledge and to make a virtual promise to “promote the ethical and innovative use of data.”
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What will a Post-Cookie World Look Like?

September 23, 2014
I had the honor of speaking last week at the International Association of Privacy Professionals (IAPP) Privacy Academy and CSA Congress 2014. The formal title of my presentation was “The Future of Maintaining State: Business and Policy Considerations for Next-Generation Tracking in the Mobile Environment.” A simpler title for my presentation could have been “What is
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A Look Ahead: Summary of NAI All-Member Call Held This Week

September 12, 2014
NAI conducted a member update conference call earlier this week.  More than 50 NAI members participated and during the hour-long conference call, the NAI team briefed members on important issues and shared some new and exciting updates. I had the opportunity to formally introduce new members of the NAI team.  Jurgen Van Staden serves as
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NAI President Marc Groman Featured on IAPP Website

September 11, 2014
NAI’s Marc Groman is featured on The International Association of Privacy Professionals (IAPP) website this week. His post titled, “More IT Spending Is No Substitute for a Data Management Plan, Even for Nonprofits,” was published on the IAPP Privacy Perspectives blog. Groman writes – “The fact is, to prevent the types of high-profile security breaches referenced in
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A Dozen Privacy Rock Stars Makes One Great Organization

September 2, 2014
Any reader of this blog knows that NAI is a non-profit, self-regulatory organization dedicated to responsible data collection and use for digital advertising. What you may not know is that NAI is led by an elected Board of Directors from a diverse cross-section of member companies.  Time for a little boasting. No other industry organization
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NAI to Tackle Use of Precise Location Data

August 19, 2014
A blog post by Shaq Katikala, NAI’s Compliance and Technology Fellow.   The Network Advertising Initiative’s Mobile Application Code is scheduled to go into effect in 2015. Under this code, NAI members must obtain a user’s Opt-in Consent when using Precise Location Data for Cross-App Advertising. NAI acknowledges that definitions in the mobile space are challenging, including the task
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New Survey Shows Growing Consumer Acceptance of Mobile Tracking – Will Industry Meet Consumer Education and Choice Challenges?

August 8, 2014
According to a post on Adotas, a recent survey of 1,000 consumers by the firm Punchtab found that “nearly a third of consumers (27%) say they are likely to allow retailers to track their mobile location in exchange for valuable coupons, shorter checkout times and sales promotion.” In addition, “while privacy was the primary concern against mobile tracking
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NAI President Marc Groman Weighs in on the Value of Self-Regulation

August 6, 2014
A recent article on the Broadcasting & Cable website reported on comments by the Center for Digital Democracy (CDD) to the White House’s National Telecommunications & Information Administration (NTIA) that industry self-regulation has been a failure and that legislation is the only solution to the complex privacy issues we face today.  I would like to share some observations about the issue
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Showing Law Firms What Makes NAI Unique

August 1, 2014
A blog post by Noga Rosenthal, NAI’s General Counsel and Vice President for Compliance and Policy.   I recently delivered a presentation about the NAI’s self-regulatory framework and compliance program to the privacy and advertising practice groups at a major law firm. At the event, the first question I received was, “What makes the NAI different from
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Consumer Education Must Truly Educate

July 23, 2014
A blog post by Ryan Cliche, NAI’s Chief Operating Officer.   In its Final Privacy Report issued in 2012, the FTC called upon all stakeholders to expand their efforts to educate consumers about commercial data privacy practices.  FTC staff pointed out that consumers need more education about various data practices so that they can make informed decisions. Specifically, the
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Reinventing NAI

July 14, 2014
A blog post by Bruce Morris, NAI’s VP for Member Services & Business Development.   If you haven’t noticed, NAI has dramatically changed over the past three years. Since I am a relative newcomer to the organization, I thought our org structure and member benefits were always this way.  However, it’s been pointed out to me on
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Member Viewpoint: Datonics

July 10, 2014
An interview with Michael Benedek, President & CEO, Datonics What does Datonics do? Datonics (www.datonics.com), a member of the AlmondNet Group, is an Internet data marketplace. We offer media-buying and media-sales platforms access to proprietary consumer search, purchase-intent and life-stage data segments. These segments facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on
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