A Look Back at Q1 2014
April 25, 2014
2014 has already been a busy and exciting year for us at NAI. For those who missed our recent member call, we’re making a renewed effort to make the changes
Responsible Data Management and Maintaining Consumer Trust
April 17, 2014
This week GfK released a survey about consumer attitudes regarding online privacy. Spending as much time as I have in media, I’m generally skeptical about all polls and surveys because in many
Ten Reasons Not to Miss the 2014 NAI Summit in Washington, DC
April 16, 2014
The second annual NAI Summit is fast approaching, and as we continue to round out the agenda for an informative and enjoyable day with many of the advertising and privacy
A Note About Q1 2014 Traffic
April 15, 2014
Increasing membership and continued commitment to transparency, notice, and consumer choice led the NAI to fantastic Q1 2014 visitor numbers. Networkadvertising.org received visits from nearly two million unique consumers in the first
Member Viewpoint: Madison Logic
April 8, 2014
An Interview with Erik Matlick, Chief Executive Officer, Madison Logic Q: What does Madison Logic do?A: Madison Logic provides intent data solutions for B2B marketers and publishers. Using our Content Consumption Monitoring
At Your Service
April 2, 2014
As I assume the role of vice president of member services and business development at NAI, I’d like every one of our members to know how pleased and proud I
Member Viewpoint: eXelate
March 31, 2014
An Interview with Mark Zagorski, Chief Executive Officer, eXelate Q: What does eXelate do?A: eXelate powers smarter digital marketing decisions by offering access to accurate, actionable, and agile data as well as insights
Report: Ad Networks Adhering to Strict Privacy Guidelines
March 13, 2014
In a perfect world, the Network Advertising Initiative’s annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising.
Our Largest Annual Compliance Review to Date
March 13, 2014
Today, the NAI released its fifth Annual Compliance Report, based on our largest Annual Review to date. The 2013 Annual Compliance Report provides a detailed overview of the NAI’s multi-pronged
Study: Third-Party Data Boosts Ad Value
February 10, 2014
This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. The findings support a few things
A Fond Farewell and Thank You to Jim Campbell
February 5, 2014
It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles
Thoughts on an “Updated Privacy Paradigm for the Internet of Things”
January 23, 2014
Catching up on my reading after the New Year, I came across an article by Christopher Wolf and Jules Polonetsky from the Future of Privacy Forum. The article, issued in
Hacking is a Bigger Consumer Concern than Data Collection for Online Advertising
January 7, 2014
With a massive data breach at Target that may have compromised as many as 40 million credit and debit cards splashed across headlines, data security and identity theft are on