At Your Service
April 2, 2014
As I assume the role of vice president of member services and business development at NAI, I’d like every one of our members to know how pleased and proud I
Member Viewpoint: eXelate
March 31, 2014
An Interview with Mark Zagorski, Chief Executive Officer, eXelate Q: What does eXelate do?A: eXelate powers smarter digital marketing decisions by offering access to accurate, actionable, and agile data as well as insights
Report: Ad Networks Adhering to Strict Privacy Guidelines
March 13, 2014
In a perfect world, the Network Advertising Initiative’s annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising.
Our Largest Annual Compliance Review to Date
March 13, 2014
Today, the NAI released its fifth Annual Compliance Report, based on our largest Annual Review to date. The 2013 Annual Compliance Report provides a detailed overview of the NAI’s multi-pronged
Study: Third-Party Data Boosts Ad Value
February 10, 2014
This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. The findings support a few things
A Fond Farewell and Thank You to Jim Campbell
February 5, 2014
It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles
Thoughts on an “Updated Privacy Paradigm for the Internet of Things”
January 23, 2014
Catching up on my reading after the New Year, I came across an article by Christopher Wolf and Jules Polonetsky from the Future of Privacy Forum. The article, issued in
Hacking is a Bigger Consumer Concern than Data Collection for Online Advertising
January 7, 2014
With a massive data breach at Target that may have compromised as many as 40 million credit and debit cards splashed across headlines, data security and identity theft are on
2013 Year in Review and Look Forward
December 19, 2013
As many take the next two weeks to unplug and recharge their batteries, I wanted to take the opportunity to reflect on what has been a tremendous year for the
AppNexus, the NAI, and the Future of Self-Regulation
December 18, 2013
The following is a guest blog post from David Wainberg, Privacy & Policy Counsel for AppNexus and NAI Board member. At AppNexus we believe that third-party advertising makes the Internet
Why Educating Consumers is Essential to the Future of Online Advertising
November 6, 2013
Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn’t easy. That’s because it is a really complex topic, and there’s a
DAA-Zogby Poll Results
November 6, 2013
Consumers want to control their own online experience, and they value tools that help them achieve that control. The more Internet users learn about the protections and choices available to
Privacy Advocates, online ad groups still doubt Do Not Track talks
October 31, 2013
Key participants in the talks to create a Do Not Track tool still think the group should disband, even though its leaders have decided to keep going. Privacy advocates and