2013 Year in Review and Look Forward
December 19, 2013
As many take the next two weeks to unplug and recharge their batteries, I wanted to take the opportunity to reflect on what has been a tremendous year for the NAI. First and foremost, I want to thank all of the NAI members and the staff for the hard work and dedication that went
AppNexus, the NAI, and the Future of Self-Regulation
December 18, 2013
The following is a guest blog post from David Wainberg, Privacy & Policy Counsel for AppNexus and NAI Board member. At AppNexus we believe that third-party advertising makes the Internet better. We also believe that it is in our long-term interest to ensure a positive user experience of advertising on the Internet. In order to
Why Educating Consumers is Essential to the Future of Online Advertising
November 6, 2013
Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn’t easy. That’s because it is a really complex topic, and there’s a lot of inaccurate or misleading information out there. That is why the NAI believes it is critical to try to help consumers understand IBA, the
DAA-Zogby Poll Results
November 6, 2013
Consumers want to control their own online experience, and they value tools that help them achieve that control. The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising. A new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA),
Privacy Advocates, online ad groups still doubt Do Not Track talks
October 31, 2013
Key participants in the talks to create a Do Not Track tool still think the group should disband, even though its leaders have decided to keep going. Privacy advocates and representatives from the online advertising industry — who usually disagree on matters of online privacy — echoed their calls to end the stalled and contentious
Why we believe in self-regulation
October 16, 2013
The short answer is “it works.” Self-regulation has come under attack recently, particularly in the context of over-simplified debates about browser-based choice mechanisms. These discussions, which tend to be written in sound bites, focus on two core elements of self-regulatory programs: transparency and user control. Through the use of trillions of icons in advertisements, disclosures
Member Viewpoint: Casale Media
September 30, 2013
An Interview with Julia Casale, Chief Marketing Officer, Casale Media Q: What does Casale Media do? A: We are an advertising technology company. We design and build the robust, evolutionary computing systems that power both our programmatic exchange platform, Index, and our premium advertising network, MediaNet. Q: What prompted you to join the NAI, and how long have you
On Joining the NAI Staff – Noga Rosenthal, General Counsel and VP, Compliance & Policy
September 23, 2013
Last week, I left my longtime post as General Counsel and Senior Vice President of 24/7 Media to join the NAI full time. Although I will truly miss my old colleagues and the work I was doing with 24/7 Media as their global legal strategy lead, I am exceedingly excited about the road ahead. I’ve
Do Not Track group should give up, departing online ad reps say
September 17, 2013
A key stakeholder is pulling out of talks to create a “do not track” list similar to the popular do not call lists that prevent telemarketers from calling people at home. The decision by the Digital Advertising Alliance (DAA) to leave the talks is likely to lead to legislation that would impose a do not
Member Viewpoint: Lotame
September 17, 2013
An Interview with Angelique Okeke, Senior Counsel, Lotame Q: What does Lotame do? A: Lotame is a marketing technology company and our proprietary unifying data management platform allows publishers, marketers and other agencies to collect or learn more about the data on their online properties and then activate that data through delivery of relevant advertising and content customized
Network Advertising Initiative (NAI) Announces Industry Speaking Line Up for Fall
September 16, 2013
NAI Staff and Board Members to Discuss Industry Self-Regulation for Online Advertising, Consumer Privacy, Do Not Track, and Rapidly-Evolving Business Models and Technologies Across Industry Events This Fall Today, Programmatic I/O kicks off a robust fall speaking circuit for NAI staff and board members. See below for a list of where we’ll be and when
NAI Partners with MMA on Mobile Application Code Webinar
September 6, 2013
On August 21, the NAI partnered with the MMA on a webinar titled The NAI Mobile Application Code: Extending Third-Party Compliance into the Mobile Ecosystem. This webinar discusses the basics of the NAI compliance program and how it will be adapted to the mobile environment, the most important provisions of the NAI Mobile Application Code, and how the
Member ViewPoint: m6d
August 29, 2013
An Interview with Andrew Pancer, COO, m6d Q: What does Media6Degrees do? A: Media6Degrees’ (m6d) audience-based buying platform, ProspectRank™, delivers relevant audiences to marketers by capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites in real-time. Additionally, with our recent acquisition of EveryScreen Media (ESM),