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New Survey Shows Growing Consumer Acceptance of Mobile Tracking – Will Industry Meet Consumer Education and Choice Challenges?

August 8, 2014
According to a post on Adotas, a recent survey of 1,000 consumers by the firm Punchtab found that “nearly a third of consumers (27%) say they are likely to allow retailers to track their mobile location in exchange for valuable coupons, shorter checkout times and sales promotion.” In addition, “while privacy was the primary concern against mobile tracking
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NAI President Marc Groman Weighs in on the Value of Self-Regulation

August 6, 2014
A recent article on the Broadcasting & Cable website reported on comments by the Center for Digital Democracy (CDD) to the White House’s National Telecommunications & Information Administration (NTIA) that industry self-regulation has been a failure and that legislation is the only solution to the complex privacy issues we face today.  I would like to share some observations about the issue
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Showing Law Firms What Makes NAI Unique

August 1, 2014
A blog post by Noga Rosenthal, NAI’s General Counsel and Vice President for Compliance and Policy.   I recently delivered a presentation about the NAI’s self-regulatory framework and compliance program to the privacy and advertising practice groups at a major law firm. At the event, the first question I received was, “What makes the NAI different from
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Consumer Education Must Truly Educate

July 23, 2014
A blog post by Ryan Cliche, NAI’s Chief Operating Officer.   In its Final Privacy Report issued in 2012, the FTC called upon all stakeholders to expand their efforts to educate consumers about commercial data privacy practices.  FTC staff pointed out that consumers need more education about various data practices so that they can make informed decisions. Specifically, the
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Reinventing NAI

July 14, 2014
A blog post by Bruce Morris, NAI’s VP for Member Services & Business Development.   If you haven’t noticed, NAI has dramatically changed over the past three years. Since I am a relative newcomer to the organization, I thought our org structure and member benefits were always this way.  However, it’s been pointed out to me on
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Member Viewpoint: Datonics

July 10, 2014
An interview with Michael Benedek, President & CEO, Datonics What does Datonics do? Datonics (www.datonics.com), a member of the AlmondNet Group, is an Internet data marketplace. We offer media-buying and media-sales platforms access to proprietary consumer search, purchase-intent and life-stage data segments. These segments facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on
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Another Look at NAI’s High Standards for Health Data

July 1, 2014
A blog post by Anthony Matyjaszewski, NAI’s Counsel & Assistant Director of Compliance. At last month’s 2014 NAI Member Summit, FTC Commissioner Julie Brill praised the NAI for its self-regulatory initiatives in general, and in particular, for its provisions around the use of health information for Interest-Based Advertising (IBA).  She went on to explain that companies’
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Dream Job, Dream Team

June 27, 2014
A blog post by Jurgen Van Staden, the NAI’s newest team member and Counsel and Assistant Director of Policy. With the NAI, I’ve found a perfect career match and I’m thrilled to now be a part of the NAI’s team of privacy and technology attorneys. During law school, my roommate, a computer science grad student researching
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Energized, Optimistic and Eager to Move Forward with NAI

June 11, 2014
I am reflecting upon last month’s NAI Member Summit and thought I would share some thoughts as well as my vision for the future of NAI.   First, it was incredibly gratifying to hear the remarks of FTC Commissioner Julie Brill at the Summit.  Commissioner Brill is a strong advocate for consumer privacy and a
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NAI Summit Recap

June 5, 2014
Now that our second annual Summit is down in the books, we’d like to thank our members for participating and provide a short recap of the proceedings. Like all NAI events, the Summit is both an important opportunity for members to interact with and learn from one another and share opinions, concerns and insights with
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