Policy & News Search Results
Why NAI Cannot Support DNT On-by-Default
Media coverage related to Microsoft’s recently expressed intent to implement Internet Explorer 10’s ‘Do Not Track’ (DNT) function by default in its next release has compelled thoughtful responses from many
An Extra Dose of Transparency: Shedding Greater Light on the Use of Health-Related Data for Online Advertising
The NAI is premised on the notion that users are entitled to transparency and choice with respect to the collection and use of data for online behavioral advertising and related
NAI Releases Results of 2011 Compliance Review
Today, the NAI released its 2011 Annual Compliance Report, the third annual report published under the 2008 NAI Code of Conduct. The results of our 2011 annual review are encouraging.
Happy Privacy Day from the NAI!
Advertising makes possible much of the content on the Internet. Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs
A commitment to action
Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We
Cross-Industry Program Broadens Scope of Self Regulation
Today the Digital Advertising Alliance (DAA) took a significant step for online industry self regulation by announcing new principles governing the collection and use of Web usage data. The Multi-Site Data Principles go beyond behavioral advertising,
An Update on NAI Compliance
While the NAI’s work on compliance remains ongoing for 2011, we wanted to provide an update on the results of the NAI review initiated following a July blog posting by a researcher
House Commerce Committee Examines Consumer Privacy Attitudes
Last Thursday, the Subcommittee on Commerce, Manufacturing and Trade of the House Energy & Commerce Committee held a hearing entitled “Understanding Consumer Attitudes About Privacy.”
Moving the Goal Posts Without Changing the Rule Book
Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online
Turning a large ship
Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem
Measuring A Glass As It Fills Up
A study released yesterday by several privacy researchers outlines the authors’ efforts to assess the notice and compliance requirements implemented by the NAI and Digital Advertising Alliance (DAA) as part of our
NAI Files Comments on Preliminary FTC Staff Privacy Report
The NAI today filed comments on the FTC Staff’s Preliminary Report, Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers. In its report, FTC
NAI Comments on Department of Commerce Green Paper
In December, the Department of Commerce’s Internet Policy Task Force issued a Green Paper for public comment: “Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework.”
NAI joins cross-industry self-regulatory program’s launch of enhanced notice icon
Today the NAI is joining leading advertising and marketing associations in the launch of the cross-industry program for self-regulation of online behavioral advertising. At the program’s web site, www.aboutads.info, companies can now register
C-SPAN’s “The Communicators” Series Tackles Online Privacy
This month C-SPAN’s “The Communicators” is featuring a series of interviews on online privacy and telecommunications policy. Last week, FTC Consumer Protection Director David Vladeck gave a regulator’s perspective on the key issues. This week,
NAI Comments on Department of Commerce Internet Inquiry
The Department of Commerce’s Internet Policy Task Force recently initiated a comprehensive review of the nexus between privacy and innovation in the Internet economy, seeking public comment from all Internet
Technical Specifications Established to Support Enhanced Consumer Notice
The NAI and IAB have released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications. Read the CLEAR Ad Notice Technical Specifications and the accompanying release. The CLEAR
ABC News Covers OBA Interest Managers
Yahoo! is one of several NAI member companies that have introduced tools that give consumers an enhanced ability to view and manage their online advertising preferences. We’ve provided links to