NAI joins cross-industry self-regulatory program’s launch of enhanced notice icon

Today the NAI is joining leading advertising and marketing associations in the launch of the cross-industry program for self-regulation of online behavioral advertising. At the program’s web site, www.aboutads.info, companies can now register to use an enhanced notice icon (the “Advertising Option Icon”) to be displayed within or near online ads or on Web pages where data is collected and used for interest-based ads.

Additionally, the program will soon offer an easy-to-use consumer opt out mechanism in which NAI members will participate.

NAI member companies are already deploying enhanced notice mechanisms for hundreds of millions of online advertisements, and the NAI looks forward to working with the cross-industry effort to deploy a comprehensive approach to consumer transparency and choice.

-Chuck Curran, NAI Executive Director