admin, Author at The NAI: Network Advertising Initiative

Will Privacy Be Discussed During AdWeek in New York?

September 29, 2014

When NAI is there, most definitely. We understand the privacy challenges faced by our members and the brands they partner with. In fact, here at NAI, we are working on

Promoting the Ethical & Innovative Use of Data for Digital Advertising

September 26, 2014

Last week at the IAPP’s 2014 Privacy Academy in San Jose, CA, IAPP Vanguard Award recipient David Hoffman, who serves as Intel’s director of security policy and its global privacy officer, called

What will a Post-Cookie World Look Like?

September 23, 2014

I had the honor of speaking last week at the International Association of Privacy Professionals (IAPP) Privacy Academy and CSA Congress 2014. The formal title of my presentation was “The Future

On Regulation: A Response to The Economist’s Special Report on Advertising and Technology

September 22, 2014

NAI Counsel & Assistant Director of Compliance Anthony Matyjaszewski responds to the Economist Special Report on Advertising and Technology. When the Economist published a Special Report on Advertising and Technology

A Look Ahead: Summary of NAI All-Member Call Held This Week

September 12, 2014

NAI conducted a member update conference call earlier this week. More than 50 NAI members participated and during the hour-long conference call, the NAI team briefed members on important issues

NAI President Marc Groman Featured on IAPP Website

September 11, 2014

NAI’s Marc Groman is featured on The International Association of Privacy Professionals (IAPP) website this week. His post titled, “More IT Spending Is No Substitute for a Data Management Plan, Even for

A Dozen Privacy Rock Stars Makes One Great Organization

September 2, 2014

Any reader of this blog knows that NAI is a non-profit, self-regulatory organization dedicated to responsible data collection and use for digital advertising. What you may not know is that

AlleyWatch’s “People Who are Changing Advertising” List Features NAI Members

August 22, 2014

AlleyWatch.com this week listed the “15 People In NYC Who Are Changing Advertising That You Need to Know About.” We are beaming with pride here at NAI as eight of

NAI to Tackle Use of Precise Location Data

August 19, 2014

A blog post by Shaq Katikala, NAI’s Compliance and Technology Fellow. The Network Advertising Initiative’s Mobile Application Code is scheduled to go into effect in 2015. Under this code, NAI members must obtain

New Survey Shows Growing Consumer Acceptance of Mobile Tracking – Will Industry Meet Consumer Education and Choice Challenges?

August 8, 2014

According to a post on Adotas, a recent survey of 1,000 consumers by the firm Punchtab found that “nearly a third of consumers (27%) say they are likely to allow retailers to track

NAI President Marc Groman Weighs in on the Value of Self-Regulation

August 6, 2014

A recent article on the Broadcasting & Cable website reported on comments by the Center for Digital Democracy (CDD) to the White House’s National Telecommunications & Information Administration (NTIA) that industry self-regulation has been a failure

Showing Law Firms What Makes NAI Unique

August 1, 2014

A blog post by Noga Rosenthal, NAI’s General Counsel and Vice President for Compliance and Policy. I recently delivered a presentation about the NAI’s self-regulatory framework and compliance program to the

Consumer Education Must Truly Educate

July 23, 2014

A blog post by Ryan Cliche, NAI’s Chief Operating Officer. In its Final Privacy Report issued in 2012, the FTC called upon all stakeholders to expand their efforts to educate consumers about commercial

Reinventing NAI

July 14, 2014

A blog post by Bruce Morris, NAI’s VP for Member Services & Business Development. If you haven’t noticed, NAI has dramatically changed over the past three years. Since I am a

Member Viewpoint: Datonics

July 10, 2014

An interview with Michael Benedek, President & CEO, Datonics What does Datonics do? Datonics (www.datonics.com), a member of the AlmondNet Group, is an Internet data marketplace. We offer media-buying and