NAI Comments: Petition for Rulemaking to Prohibit Surveillance Advertising

The NAI filed comments with the Federal Trade Commission (FTC) in response to a petition proposing an FTC rulemaking on unfair competition that would result in a ban on “surveillance advertising.” The NAI opposed the proposed prohibition and highlighted that tailored advertising is a key driver of the robust and competitive digital media marketplace that provides substantial benefits to consumers, publishers and advertisers.