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NAI Comments on COPPA NPRM

On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to the Children’s Online Privacy Protection Act (“COPPA”) on the initiative to protect youth mental health, safety, and privacy online. The NAI shares the Commission’s goals of protecting children’s privacy. We appreciate the Commission’s efforts to update the COPPA Rule to ensure children’s privacy remains protected online while providing more guidance and clarity to digital advertisers and other actors operating primarily online.

Read the full comments here:

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