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NAI Releases New Cross-Device Guidance

May 22, 2017

The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance).  The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect

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Five Takeaways from a Fireside Chat with FTC Acting Chairman Maureen Ohlhausen

April 26, 2017

On Wednesday, April 19, 2017 the International Association of Privacy Professionals (IAPP) hosted a fireside chat with Federal Trade Commission Acting Chairman Maureen Ohlhausen as part of their annual Global Privacy Summit

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New Choice Tools Available Now: What You Need to Know

April 12, 2017

We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now!  Rolled out

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Coalition for Better Ads Releases Initial Better Ads Standards

March 22, 2017

Originally posted at www.betterads.org Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The Coalition for Better Ads today released initial Better

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5 Things to Know from an IAPP DC KnowledgeNet Chapter Meeting

March 2, 2017

On Monday, February 27, 2017 the IAPP hosted a DC KnowledgeNet chapter meeting at the offices of Reed Smith LLP. The meeting included a panel discussion featuring federal and state

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Member Update

February 10, 2017

by William Lee and Grant Nelson FTC News |> FTC penalizes Vizio for unfair and deceptive data collection practices Smart TV manufacturer, Vizio, has settled with the FTC and New

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Member Update

February 8, 2017

NAI News |> NAI’s First Ever Privacy Hackathon: May 2017 The NAI is hosting its first privacy hackathon, bringing together hackers of all stripes: designers, programmers, and lawyers to think

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Member Update

February 6, 2017

NAI and DAA News |> New NAI Industry Opt Out Tool Goes Live February 15th Early this year, NAI will be launching the next version of the NAI opt-out tool,

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PrivacyCon 2017 NAI Insights: Trackers, Cross-Device, and Machine Learning Techniques Brought to the FTC’s Attention

January 20, 2017

by William Lee and Grant Nelson The FTC held PrivacyCon 2017 on Thursday, January 12th. Eighteen researchers were selected from about 70 submissions to present their findings to attendees and

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NAI Joins Coalition to Improve Ad Experience for Consumers

October 7, 2016

NAI has joined forces with industry leaders from around the globe as a founding member of the Coalition for Better Ads. The Coalition, which was created to improve consumers’ experience

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Upcoming Network Advertising Initiative Webinar to Help Voters Find Election Day Information

August 29, 2016

We are now just 70 days from the 2016 U.S. presidential election. Between the constant commercials and upcoming debates, Americans are making their decisions. But, too often, voters do not

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Guest Blog: FTC’S Approach to Defining PII Challenges NAI Code of Conduct

June 6, 2016

In April, I followed the advice of a former resident of my hometown to “Go west, young man,” and attended the 2016 NAI Summit in San Francisco. Little did I

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Summit Summary: My Five Takeaways from the 2016 NAI Summit

April 28, 2016

I am pleased to report that our 2016 NAI Summit was a huge success!  It was great to see so many of our members at our first West Coast Summit

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NAI Annual Compliance Report Published

April 11, 2016

The onset of spring brings two certainties: (1) the cherry blossoms blooming in Washington, DC, and (2) publication of the Network Advertising Initiative’s (NAI) Annual Compliance Report, which I am

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The Status of Opt-In Consent Requirements

April 1, 2016

Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising,

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Special Assistant Attorney General of California Justin Erlich Joins Lineup of Summit Speakers

March 9, 2016

We are very pleased to announce that Justin Erlich, the special assistant attorney general to California Attorney General Kamala Harris, will join us at the upcoming NAI Summit in San

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FTC Director Jessica Rich to Headline Upcoming NAI Summit

February 26, 2016

We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on

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NAI in 2016: A Look Ahead

February 8, 2016

Wow! Is it already February? It’s hard to believe that the holidays, CES, and a major DC blizzard are now in the rear view mirror! Here at NAI, we are

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