Policy & News Search Results
Advertising in AI Chatbots: Early Observations and Considerations for Responsible Implementation
by Jason Snyder, Privacy Counsel, The NAI Introduction In January 2026, OpenAI announced it would begin testing advertising in ChatGPT. By March, the company had announced plans to roll out
The NAI Summit 2026 presents: A Fireside Chat with CalPrivacy’s Executive Director Tom Kemp
At the NAI Summit 2026, the NAI’s VP and General Counsel Tony Ficarrotta sat down with California Privacy Protection Agency Executive Director Tom Kemp for a candid fireside chat on
Inside the NAI Summit 2026: Key Takeaways for Moving Privacy Forward
The NAI Summit 2026 brought together industry leaders, state and federal regulators, congressional staff, and academics for two days of candid conversations about the future of data-driven advertising, data privacy,
The NAI Submits Preliminary Comments Re: CA Notices & Disclosures and Employee Data
On May 20, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Notices & Disclosures and Employee Data. In summary, the NAI recommends that CalPrivacy should:
The NAI Releases 2025 Annual Report Highlighting First-of-a-Kind Privacy Self‑Regulation in Digital Advertising
Findings from More Than 70 Member Privacy Reviews Highlight Industry Progress and a Roadmap for Compliance in an Era of Accelerating State Enforcement WASHINGTON, D.C. — May 13, 2026 The
The NAI Submits Preliminary Comments Re: CalPrivacy’s Delete Request and Opt-Out Platform Audits
On May 7, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Delete Request and Opt-Out Platform (“DROP”) Audits. The comments call on CalPrivacy to design
Privacy Posture and Deal Value: Lessons from the NAI/Wilson Sonsini Workshop
By Daniel Chen, Megan Cox, Tony Ficarrotta & Matthew Staples On April 21, 2026, the NAI and Wilson Sonsini Goodrich & Rosati co-hosted “Privacy Issues in Deal Diligence,” a half-day
The NAI Provides Input on CalPrivacy Preliminary Comment Invitation to Reduce Friction in Privacy Rights and Opt-Out Signals
On April 6, 2026, the NAI (Network Advertising Initiative) submitted comments in response to CalPrivacy’s preliminary request for input on reducing friction in the exercise of privacy rights and the
Statement from NAI President & CEO Leigh Freund on the CalPrivacy Settlement with PlayOn Sports Decision
WASHINGTON, D.C. (March 3, 2026) – Today, President & CEO of the NAI, Leigh Freund issued the following statement in response to the CalPrivacy Enforcement Division’s settlement with PlayOn Sports. “Companies
The NAI Develops Factor Analysis for Health-Related Sensitive Personal Information
Toward Clarity in Health-Related Advertising Privacy: A Practical Framework for Identifying Sensitive Health Data The treatment of health-related personal information in the U.S. privacy landscape is complex and continually evolving.
MCP and Agents: Perils and Prospects
By Ted Sweetser, VP, Strategic Partnerships @ PurpleLab Artificial intelligence has moved beyond conversation. What began as a chat interface is rapidly evolving into systems capable of autonomous action. As
Lessons Learned from 2025 CalPrivacy Enforcement
A Guest Blog by Nikki Muggli and Noor Sandhu | January 22, 2026 Introduction CalPrivacy’s 2025 enforcement actions against American Honda Motor Co., Todd Snyder, and Tractor Supply marked the
David LeDuc Featured on The Monopoly Report Podcast Discussing the Future of Self-regulation in Digital Ad Privacy
The NAI’s David LeDuc sits down with host Alan Chapell to discuss the NAI’s reinvention of its self-regulatory efforts in light of the influx of U.S. state privacy laws. They
From Cookies to Context, without Losing Performance: How AI is Building Alternative Pathways for Healthcare Brands
Kelsey Kimball, SVP Commercial, illuma Three people are researching a particular medicine online. One is a patient, newly diagnosed and seeking relief from symptoms. The second is a caregiver, worried about
The NAI Sends Letter to CalPrivacy Supporting New Regulations under CCPA
On November 20, the NAI sent a letter to Tom Kemp, Executive Director of the California Privacy Protection Agency (CalPrivacy), expressing support for a proposal discussed at the agency’s November 7 Board
The NAI and IAB Comment on CFPB ANPRM
On October 20, 2025, the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB) submitted joint comments to the Consumer Financial Protection Bureau (CFPB) emphasizing the essential role that responsible, data-driven advertising plays in promoting
The NAI Issues Statement on California’s Enactment of AB 566
WASHINGTON, D.C. (October 9, 2025) – Yesterday, California Governor Gavin Newsom signed AB 566, a law requiring all web browsers to provide opt-out preference signals. In response, NAI President and CEO,
A Primer: Privacy-Enhancing Technologies (PETs) in Digital Advertising
The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications. The NAI’s goal is