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Public Policy Update

The NAI Sends Letter to CalPrivacy Supporting New Regulations under CCPA

November 20, 2025

On November 20, the NAI sent a letter to Tom Kemp, Executive Director of the California Privacy Protection Agency (CalPrivacy), expressing support for a proposal discussed at the agency’s November 7 Board

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Public Policy Update

The NAI and IAB Comment on CFPB ANPRM

October 20, 2025

On October 20, 2025, the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB) submitted joint comments to the Consumer Financial Protection Bureau (CFPB) emphasizing the essential role that responsible, data-driven advertising plays in promoting

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Public Policy Update

The NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566

September 25, 2025

On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the

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Public Policy Update

The NAI Comments on Draft Amendments to the Colorado Privacy Act (CPA) Rules

September 11, 2025

On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking

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Public Policy Update

The NAI Comments on Proposed Rules under the NJ Data Privacy Act

August 1, 2025

On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the

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Public Policy Update

The NAI Comments of Colorado Privacy Act, Childrens Privacy Amendment

July 16, 2025

On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules

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Public Policy Update

The NAI Submits Testimony Opposing California Location Bill, Urges Amendment

July 9, 2025

On July 8, the Network Advertising Initiative (NAI) submitted testimony opposing AB 322 unless it is amended. The NAI and its members strongly support the goals of this legislation to

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Public Policy Update

The NAI Comments on CPPA Delete Request and Opt-Out Platform (DROP) System Requirements

June 16, 2025

On June 10, the NAI submitted comments on the California Privacy Protection Agency’s (CPPA) proposed regulations regarding the Delete Request and Opt–out Platform (“DROP”) System Requirements. The NAI offers the

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Public Policy Update

The NAI Submits Comments on CCPA Updates, Cybersecurity Audits, Risk Assessments, ADMT, and Insurance Companies

June 3, 2025

On June 2, 2025, the NAI submitted comments to the California Privacy Protection Agency (CPPA) on CCPA updates, cybersecurity audits, risk assessments, ADMT, and insurance companies under the California Consumer Privacy

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Public Policy Update

NAI Submits Testimony to Amend Oregon HB 2008

May 15, 2025

On May 3, the NAI submitted a recommendation to amend Oregon’s HB 2008 in form of a written testimony. The NAI urged the committee to adopt a tailored amendment as

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Public Policy Update

NAI Comments on House Privacy Working Group RFI

April 8, 2025

On April 7, the NAI submitted comments to the House Energy and Commerce Committee’s Privacy Working Group regarding the review of existing privacy laws and seeking input on a prospective

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Public Policy Update

NAI Comments on CFPB Proposed Amendments to Regulation V under FCRA

April 3, 2025

On April 2, 2025, the NAI submitted comments to the Consumer Financial Protection Bureau (CFPB) on its proposed amendments to Regulation V under the Fair Credit Reporting Act (FCRA). The

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Public Policy Update

NAI Comments on CA Bill AB 566 – Opt-out preference signal requirements

March 26, 2025

On March 25, the NAI submitted comments on California Bill AB 566, which addresses opt-out preference signal (OOPS) requirements. The NAI supports easy-to-use choice mechanisms for consumers, including the use

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Public Policy Update

NAI sends letter to NY Governor re: the New York Health Information Privacy Act

March 19, 2025

On March 10, the NAI submitted a letter to New York Governor Hochul seeking tailored amendments to the New York Health Information Privacy Act (S929, “NYHIPA”) as the bill would

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Public Policy Update

NAI Comments on CCPA Updates, Cyber, Risk, ADMT, and Insurance Regulations

February 19, 2025

On February 19, the NAI submitted comments to the California Privacy Protection Agency (CPPA) in response to proposed regulations regarding CCPA Updates, Insurance, Cybersecurity Audits, Risk Assessments, and Automated Decisionmaking

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Public Policy Update

How Ad-Tech Companies Help Bolster Small Publishers and Advertisers

December 18, 2024

[posted Sept 20, 2023; last updated March 11, 2025] Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering

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Public Policy Update

NAI Comments on DOJ Rulemaking on Data Brokerage and Bulk Sensitive Data

December 2, 2024

On November 29, the NAI submitted comments in response to the Department of Justice (DOJ) Proposed Rulemaking (NPRM) to regulate transfers of Americans’ sensitive data to foreign adversaries. The draft

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Public Policy Update

NAI Comments on Proposed Amendments to the Colorado Privacy Act Rules

November 8, 2024

On November 7, 2024, the NAI submitted comments to the Colorado Department of Law in response to its Request for Comment on the proposed draft amendments to the Colorado Privacy

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