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Study: Third-Party Data Boosts Ad Value

February 10, 2014
This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics.  The findings support a few things that the NAI and its members understand very well: (1) that Interest Based Advertising not only increases relevance for consumers but the economic value of
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A Fond Farewell and Thank You to Jim Campbell

February 5, 2014
It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles for our organization. Throughout his tenure, Jim has also engaged with and supported 100 percent of our members.  I kid you not, Jim can name
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2013 Year in Review and Look Forward

December 19, 2013
As many take the next two weeks to unplug and recharge their batteries, I wanted to take the opportunity to reflect on what has been a tremendous year for the NAI.   First and foremost, I want to thank all of the NAI members and the staff for the hard work and dedication that went
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AppNexus, the NAI, and the Future of Self-Regulation

December 18, 2013
The following is a guest blog post from David Wainberg, Privacy & Policy Counsel for AppNexus and NAI Board member. At AppNexus we believe that third-party advertising makes the Internet better. We also believe that it is in our long-term interest to ensure a positive user experience of advertising on the Internet. In order to
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Why Educating Consumers is Essential to the Future of Online Advertising

November 6, 2013
Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn’t easy. That’s because it is a really complex topic, and there’s a lot of inaccurate or misleading information out there. That is why the NAI believes it is critical to try to help consumers understand IBA, the
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DAA-Zogby Poll Results

November 6, 2013
Consumers want to control their own online experience, and they value tools that help them achieve that control.  The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising. A new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA),
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Why we believe in self-regulation

October 16, 2013
The short answer is “it works.” Self-regulation has come under attack recently, particularly in the context of over-simplified debates about browser-based choice mechanisms. These discussions, which tend to be written in sound bites, focus on two core elements of self-regulatory programs: transparency and user control.  Through the use of trillions of icons in advertisements, disclosures
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Member Viewpoint: Casale Media

September 30, 2013
An Interview with Julia Casale, Chief Marketing Officer, Casale Media Q: What does Casale Media do? A: We are an advertising technology company. We design and build the robust, evolutionary computing systems that power both our programmatic exchange platform, Index, and our premium advertising network, MediaNet.   Q: What prompted you to join the NAI, and how long have you
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Member Viewpoint: Lotame

September 17, 2013
An Interview with Angelique Okeke, Senior Counsel, Lotame Q: What does Lotame do? A: Lotame is a marketing technology company and our proprietary unifying data management platform allows publishers, marketers and other agencies to collect or learn more about the data on their online properties and then activate that data through delivery of relevant advertising and content customized
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NAI Partners with MMA on Mobile Application Code Webinar

September 6, 2013
On August 21, the NAI partnered with the MMA on a webinar titled The NAI Mobile Application Code: Extending Third-Party Compliance into the Mobile Ecosystem. This webinar discusses the basics of the NAI compliance program and how it will be adapted to the mobile environment, the most important provisions of the NAI Mobile Application Code, and how the
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Member ViewPoint: m6d

August 29, 2013
An Interview with Andrew Pancer, COO, m6d Q: What does Media6Degrees do? A: Media6Degrees’ (m6d) audience-based buying platform, ProspectRank™, delivers relevant audiences to marketers by capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites in real-time. Additionally, with our recent acquisition of EveryScreen Media (ESM),
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