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Member Viewpoint: Casale Media

September 30, 2013

An Interview with Julia Casale, Chief Marketing Officer, Casale Media Q: What does Casale Media do? A: We are an advertising technology company. We design and build the robust, evolutionary computing systems that

On Joining the NAI Staff – Noga Rosenthal, General Counsel and VP, Compliance & Policy

September 23, 2013

Last week, I left my longtime post as General Counsel and Senior Vice President of 24/7 Media to join the NAI full time. Although I will truly miss my old

Member Viewpoint: Lotame

September 17, 2013

An Interview with Angelique Okeke, Senior Counsel, Lotame Q: What does Lotame do? A: Lotame is a marketing technology company and our proprietary unifying data management platform allows publishers, marketers and other agencies

Network Advertising Initiative (NAI) Announces Industry Speaking Line Up for Fall

September 16, 2013

NAI Staff and Board Members to Discuss Industry Self-Regulation for Online Advertising, Consumer Privacy, Do Not Track, and Rapidly-Evolving Business Models and Technologies Across Industry Events This Fall Today, Programmatic

NAI Partners with MMA on Mobile Application Code Webinar

September 6, 2013

On August 21, the NAI partnered with the MMA on a webinar titled The NAI Mobile Application Code: Extending Third-Party Compliance into the Mobile Ecosystem. This webinar discusses the basics of the NAI

Member ViewPoint: m6d

August 29, 2013

An Interview with Andrew Pancer, COO, m6d Q: What does Media6Degrees do? A: Media6Degrees’ (m6d) audience-based buying platform, ProspectRank™, delivers relevant audiences to marketers by capturing a unique brand signal from

NAI Releases Mobile Application Code

July 24, 2013

This morning, the NAI released the 2013 Mobile Application Code, which expands the NAI’s self-regulatory program to cover data collected across mobile applications. The new guidelines are designed to bring the

Survey Says: 2013 is a Winning Year for Third Parties

July 16, 2013

Only half way through 2013, and it’s already been an exciting year of firsts for the NAI. We held our first annual Member Summit. We released the first draft of a

Member ViewPoint: eXelate

May 22, 2013

An Interview with Khurrum Malik, CMO, eXelate Q: What does eXelate do? A: eXelate is dedicated to making digital media more relevant for consumers and effective for marketers through our smart

Five Reasons You Need to Be in NYC at the NAI Summit on May 21

April 26, 2013

As the agenda comes together for the first annual NAI Member Summit in NYC, we are looking forward to what is shaping up to be the must-attend event for third-party organizations that

Chango – What Publishers Want to Know About Data Collection

April 25, 2013

An Interview with Ben Plomion, VP of Marketing & Partnerships at Chango Q: Who is Chango and what does your business do? A: Chango is a Programmatic Marketing Platform (PMP) that

Looking Back at Yesterday’s Hearing, Looking Forward to our Summit

April 25, 2013

Yesterday afternoon, I attended the Senate Commerce Committee hearing titled “A Status Update on the Development of Voluntary Do-Not-Track Standards.” The four witnesses at the hearing were Lou Mastria, Managing

US Internet Users Understand and Value Interest-Based Advertising, According to DAA Survey

April 22, 2013

Recently, the DAA announced the results of a poll that surveyed 1,000 US adults on their attitudes and opinions regarding online advertising and interest-based ads. The survey findings indicate that US Internet

ValueClick Partners with National Oceanic and Atmospheric Administration & National Center for Missing and Exploited Children

April 10, 2013

An Interview with Jason Bier, Chief Privacy Officer of ValueClick Q: What does ValueClick do? A: ValueClick, Inc. provides online advertising campaigns and programs for advertisers and advertising agency customers in

NAI Seeking Public Comment on Revised Code of Conduct

March 1, 2013

Today, following many one-on-one conversations and working sessions with dozens of NAI member companies, we announced the release of our revised Code of Conduct. With this official public release of the draft