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Energized, Optimistic and Eager to Move Forward with NAI

June 11, 2014
I am reflecting upon last month’s NAI Member Summit and thought I would share some thoughts as well as my vision for the future of NAI.   First, it was incredibly gratifying to hear the remarks of FTC Commissioner Julie Brill at the Summit.  Commissioner Brill is a strong advocate for consumer privacy and a
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NAI Summit Recap

June 5, 2014
Now that our second annual Summit is down in the books, we’d like to thank our members for participating and provide a short recap of the proceedings. Like all NAI events, the Summit is both an important opportunity for members to interact with and learn from one another and share opinions, concerns and insights with
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2014: The Year Ahead

April 29, 2014
We’ve already gotten 2014 off to a great start, but the months to come hold many more exciting initiatives. First and foremost, of course, is the upcoming NAI Summit, which will be held on Tuesday, May 20, in Washington, DC. This is your chance to not only gain insight into the goings on at NAI and gain
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A Look Back at Q1 2014

April 25, 2014
2014 has already been a busy and exciting year for us at NAI.  For those who missed our recent member call, we’re making a renewed effort to make the changes at NAI at the request of you, our members.  Here are some of the highlights. We engaged a legislative affairs team to assist us with
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Responsible Data Management and Maintaining Consumer Trust

April 17, 2014
This week GfK released a survey about consumer attitudes regarding online privacy. Spending as much time as I have in media, I’m generally skeptical about all polls and surveys because in many cases the questions asked dictate the results. On top of that, I don’t think there were any dramatic revelations in this latest GfK poll.  The
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Ten Reasons Not to Miss the 2014 NAI Summit in Washington, DC

April 16, 2014
The second annual NAI Summit is fast approaching, and as we continue to round out the agenda for an informative and enjoyable day with many of the advertising and privacy industry’s best and brightest, we would like to give you a sneak peek at some of the event’s highlights. Here are just ten of the
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A Note About Q1 2014 Traffic

April 15, 2014
Increasing membership and continued commitment to transparency, notice, and consumer choice led the NAI to fantastic Q1 2014 visitor numbers. Networkadvertising.org received visits from nearly two million unique consumers in the first three months of 2014, up almost 60% from the same time the previous year. For the first time in NAI history, unique visitors to the
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Member Viewpoint: Madison Logic

April 8, 2014
An Interview with Erik Matlick, Chief Executive Officer, Madison Logic Q: What does Madison Logic do?A: Madison Logic provides intent data solutions for B2B marketers and publishers. Using our Content Consumption Monitoring technology, B2B brands are able to maximize the value of the leads they cultivate – from acquisition to loyal customers – and publishers can more
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At Your Service

April 2, 2014
As I assume the role of vice president of member services and business development at NAI, I’d like every one of our members to know how pleased and proud I am to join and help expand the organization as well as get to know you all.  I was chiefly attracted to this role by the
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Member Viewpoint: eXelate

March 31, 2014
An Interview with Mark Zagorski, Chief Executive Officer, eXelate Q: What does eXelate do?A: eXelate powers smarter digital marketing decisions by offering access to accurate, actionable, and agile data as well as insights into online household demographics, purchase intent, and browsing habits.   Q: How long have you been an NAI member? What prompted you to join?  A: eXelate has
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Our Largest Annual Compliance Review to Date

March 13, 2014
Today, the NAI released its fifth Annual Compliance Report, based on our largest Annual Review to date.  The 2013 Annual Compliance Report provides a detailed overview of the NAI’s multi-pronged approach to compliance.  The Report concentrated on the Annual Review of 88 member companies.   I’m proud to report that, after our extensive, rigorous review
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Study: Third-Party Data Boosts Ad Value

February 10, 2014
This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics.  The findings support a few things that the NAI and its members understand very well: (1) that Interest Based Advertising not only increases relevance for consumers but the economic value of
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A Fond Farewell and Thank You to Jim Campbell

February 5, 2014
It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles for our organization. Throughout his tenure, Jim has also engaged with and supported 100 percent of our members.  I kid you not, Jim can name
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