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Member Viewpoint: Madison Logic

April 8, 2014

An Interview with Erik Matlick, Chief Executive Officer, Madison Logic Q: What does Madison Logic do?A: Madison Logic provides intent data solutions for B2B marketers and publishers. Using our Content Consumption Monitoring

At Your Service

April 2, 2014

As I assume the role of vice president of member services and business development at NAI, I’d like every one of our members to know how pleased and proud I

Member Viewpoint: eXelate

March 31, 2014

An Interview with Mark Zagorski, Chief Executive Officer, eXelate Q: What does eXelate do?A: eXelate powers smarter digital marketing decisions by offering access to accurate, actionable, and agile data as well as insights

Our Largest Annual Compliance Review to Date

March 13, 2014

Today, the NAI released its fifth Annual Compliance Report, based on our largest Annual Review to date. The 2013 Annual Compliance Report provides a detailed overview of the NAI’s multi-pronged

Study: Third-Party Data Boosts Ad Value

February 10, 2014

This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. The findings support a few things

A Fond Farewell and Thank You to Jim Campbell

February 5, 2014

It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles

Thoughts on an “Updated Privacy Paradigm for the Internet of Things”

January 23, 2014

Catching up on my reading after the New Year, I came across an article by Christopher Wolf and Jules Polonetsky from the Future of Privacy Forum. The article, issued in

Hacking is a Bigger Consumer Concern than Data Collection for Online Advertising

January 7, 2014

With a massive data breach at Target that may have compromised as many as 40 million credit and debit cards splashed across headlines, data security and identity theft are on

2013 Year in Review and Look Forward

December 19, 2013

As many take the next two weeks to unplug and recharge their batteries, I wanted to take the opportunity to reflect on what has been a tremendous year for the

AppNexus, the NAI, and the Future of Self-Regulation

December 18, 2013

The following is a guest blog post from David Wainberg, Privacy & Policy Counsel for AppNexus and NAI Board member. At AppNexus we believe that third-party advertising makes the Internet

Why Educating Consumers is Essential to the Future of Online Advertising

November 6, 2013

Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn’t easy. That’s because it is a really complex topic, and there’s a

DAA-Zogby Poll Results

November 6, 2013

Consumers want to control their own online experience, and they value tools that help them achieve that control. The more Internet users learn about the protections and choices available to

Why we believe in self-regulation

October 16, 2013

The short answer is “it works.” Self-regulation has come under attack recently, particularly in the context of over-simplified debates about browser-based choice mechanisms. These discussions, which tend to be written

Member Viewpoint: Casale Media

September 30, 2013

An Interview with Julia Casale, Chief Marketing Officer, Casale Media Q: What does Casale Media do? A: We are an advertising technology company. We design and build the robust, evolutionary computing systems that

On Joining the NAI Staff – Noga Rosenthal, General Counsel and VP, Compliance & Policy

September 23, 2013

Last week, I left my longtime post as General Counsel and Senior Vice President of 24/7 Media to join the NAI full time. Although I will truly miss my old