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NAI Releases Mobile Application Code

July 24, 2013
This morning, the NAI released the 2013 Mobile Application Code, which expands the NAI’s self-regulatory program to cover data collected across mobile applications. The new guidelines are designed to bring the high standards of the 2013 NAI Code of Conduct to mobile devices while simultaneously providing ample flexibility for the still-young mobile ecosystem to develop. As the NAI
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Survey Says: 2013 is a Winning Year for Third Parties

July 16, 2013
Only half way through 2013, and it’s already been an exciting year of firsts for the NAI. We held our first annual Member Summit. We released the first draft of a mobile code for cross-app data collection, which we’ll finalize in the coming weeks. We also conducted our first annual member survey, and our members’ responses
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Member ViewPoint: eXelate

May 22, 2013
An Interview with Khurrum Malik, CMO, eXelate Q: What does eXelate do? A: eXelate is dedicated to making digital media more relevant for consumers and effective for marketers through our smart data and analytics platform. Our smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities.
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Five Reasons You Need to Be in NYC at the NAI Summit on May 21

April 26, 2013
As the agenda comes together for the first annual NAI Member Summit in NYC, we are looking forward to what is shaping up to be the must-attend event for third-party organizations that are interested in shaping in the future of our industry.  If you are sitting on the fence, here are just five of the many reasons
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Chango – What Publishers Want to Know About Data Collection

April 25, 2013
An Interview with Ben Plomion, VP of Marketing & Partnerships at Chango Q: Who is Chango and what does your business do? A: Chango is a Programmatic Marketing Platform (PMP) that allows marketers, agencies and publishers to organize their data and execute highly data-driven marketing campaigns. Q: How long have you been an NAI Member, and
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Looking Back at Yesterday’s Hearing, Looking Forward to our Summit

April 25, 2013
Yesterday afternoon, I attended the Senate Commerce Committee hearing titled “A Status Update on the Development of Voluntary Do-Not-Track Standards.” The four witnesses at the hearing were Lou Mastria, Managing Director of the DAA, Harvey Anderson of Mozilla, Justin Brookman of CDT, and Adam Thierer. You can find their testimony on the Senate Commerce Committee website. The
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US Internet Users Understand and Value Interest-Based Advertising, According to DAA Survey

April 22, 2013
Recently, the DAA announced the results of a poll that surveyed 1,000 US adults on their attitudes and opinions regarding online advertising and interest-based ads.  The survey findings indicate that US Internet users are becoming more savvy about Internet advertising and the massive amount of content it supports, and are largely comfortable with the value-for-value exchange that
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ValueClick Partners with National Oceanic and Atmospheric Administration & National Center for Missing and Exploited Children

April 10, 2013
An Interview with Jason Bier, Chief Privacy Officer of ValueClick Q: What does ValueClick do? A: ValueClick, Inc. provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally. Our customers include direct marketers, brand advertisers, the advertising agencies, and traffic distribution partners. Q: How long have you been
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NAI Seeking Public Comment on Revised Code of Conduct

March 1, 2013
Today, following many one-on-one conversations and working sessions with dozens of NAI member companies, we announced the release of our revised Code of Conduct. With this official public release of the draft code, we continue to seek feedback from NAI member companies, but also from stakeholders outside of the NAI.   We began the process of updating
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NAI Releases 2012 Compliance Report

February 7, 2013
This morning, the NAI released the 2012 Annual Compliance Report, which describes the NAI’s multi-pronged approach to self-regulation and summarizes the NAI’s findings. The 2012 annual compliance review found that NAI members, on the whole, comply with the NAI’s Code of Conduct and take their responsibilities seriously. This is a story about innovative digital advertising companies
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Looking Ahead

January 30, 2013
It’s amazing how quickly we’ve settled in to 2013, but here we are, well into Q1. 2012 was a groundbreaking year for the NAI. I’m even more excited about what’s ahead. From my perspective, 2013 will be all about promoting the value and critical role of responsible third parties in the digital advertising ecosystem. It’s
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Member ViewPoint: PubMatic

December 21, 2012
PubMatic and IDC recently released an RTB forecast relevant to many of our members. In this Five Questions interview, Richard Sobel, director of product marketing and platform strategy, discusses the company’s membership, the study and more. Q: When did PubMatic join NAI and what was the impetus? A:  PubMatic joined the NAI at the beginning
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NAI Year-End Blog Post

December 21, 2012
I’ve been Executive Director of NAI for a year, and I’m proud of what we’ve accomplished as an organization. While I’m cognizant of the challenges ahead, I’m enthusiastic and excited about the future. I feel privileged to have the opportunity to work with the NAI’s supportive staff and Board of Directors, and especially with our
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Everyone Wins With Effective Self-Regulation

November 15, 2012
Few people are as passionate about self-regulation as I am.  As the Executive Director of NAI, I get to see every day the commitment our member companies make to meet NAI’s high standards.  These companies —  third-party advertising networks, exchanges, and platforms — deserve tremendous credit for their efforts but they don’t always get it.
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NAI – WC3 Position Paper Post

November 14, 2012
As many of you know, the NAI has been an active participant in the W3C meetings focused on Do Not Track. Recently, David Wainberg, our Counsel and Senior Director of Technology, submitted a position paper to the organization as input to their “Do Not Track and Beyond” Workshop scheduled for November 26-27 in Berkeley, California.
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