admin, Author at The NAI: Network Advertising Initiative

Privacy Advocates, online ad groups still doubt Do Not Track talks

October 31, 2013

Key participants in the talks to create a Do Not Track tool still think the group should disband, even though its leaders have decided to keep going. Privacy advocates and

Why we believe in self-regulation

October 16, 2013

The short answer is “it works.” Self-regulation has come under attack recently, particularly in the context of over-simplified debates about browser-based choice mechanisms. These discussions, which tend to be written

Member Viewpoint: Casale Media

September 30, 2013

An Interview with Julia Casale, Chief Marketing Officer, Casale Media Q: What does Casale Media do? A: We are an advertising technology company. We design and build the robust, evolutionary computing systems that

On Joining the NAI Staff – Noga Rosenthal, General Counsel and VP, Compliance & Policy

September 23, 2013

Last week, I left my longtime post as General Counsel and Senior Vice President of 24/7 Media to join the NAI full time. Although I will truly miss my old

Do Not Track group should give up, departing online ad reps say

September 17, 2013

A key stakeholder is pulling out of talks to create a “do not track” list similar to the popular do not call lists that prevent telemarketers from calling people at

Member Viewpoint: Lotame

September 17, 2013

An Interview with Angelique Okeke, Senior Counsel, Lotame Q: What does Lotame do? A: Lotame is a marketing technology company and our proprietary unifying data management platform allows publishers, marketers and other agencies

Network Advertising Initiative (NAI) Announces Industry Speaking Line Up for Fall

September 16, 2013

NAI Staff and Board Members to Discuss Industry Self-Regulation for Online Advertising, Consumer Privacy, Do Not Track, and Rapidly-Evolving Business Models and Technologies Across Industry Events This Fall Today, Programmatic

NAI Partners with MMA on Mobile Application Code Webinar

September 6, 2013

On August 21, the NAI partnered with the MMA on a webinar titled The NAI Mobile Application Code: Extending Third-Party Compliance into the Mobile Ecosystem. This webinar discusses the basics of the NAI

Member ViewPoint: m6d

August 29, 2013

An Interview with Andrew Pancer, COO, m6d Q: What does Media6Degrees do? A: Media6Degrees’ (m6d) audience-based buying platform, ProspectRank™, delivers relevant audiences to marketers by capturing a unique brand signal from

DAA Mobile Privacy Rules Require Opt-In Consent For Address Books, Geolocation

July 24, 2013

The self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobile privacy code, which sets out rules for collecting data and serving ads on smartphones and tablets.

Privacy Advocates, online ad groups still doubt Do Not Track talks

Why we believe in self-regulation

Member Viewpoint: Casale Media

On Joining the NAI Staff – Noga Rosenthal, General Counsel and VP, Compliance & Policy

Do Not Track group should give up, departing online ad reps say

Member Viewpoint: Lotame

Network Advertising Initiative (NAI) Announces Industry Speaking Line Up for Fall

NAI Partners with MMA on Mobile Application Code Webinar

Member ViewPoint: m6d

Digital Advertising Alliance, Network Advertising Initiative each release guidelines for mobile ad data usage

The Dreaded Restructure; New Mobile Codes

The Mobile Code of Conduct

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads

Digital Advertising Alliance Issues Mobile Privacy Rules

DAA Mobile Privacy Rules Require Opt-In Consent For Address Books, Geolocation