admin, Author at NAI: Network Advertising Initiative

How Ad-Tech Companies Help Bolster Small Publishers and Advertisers

December 18, 2024

[posted Sept 20, 2023; last updated March 11, 2025] Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering

NAI Summit 2024 – Moving Privacy Forward

June 4, 2024

Change is Essential – and Good for the Industry Leading digital advertising companies joined the NAI in New York in May for its annual Summit to hear from state and

NAI: APRA should focus on preserving beneficial uses of data, and protecting consumers from harm

April 18, 2024

Welcomes a bipartisan, bicameral effort to enact a uniform national privacy framework On April 17, the NAI sent a letter to the U.S. House Committee on Energy and Commerce welcoming

NAI Sends Letter to CA Judiciary Committee in Support of Delete Act Amendments

April 18, 2024

On April 16, the NAI sent a letter to California Judiciary Committee stating our support of SB 1076, legislation to provide narrow but important updates to the California Delete Act, while

NAI Welcomes Bipartisan, Bicameral Effort to Enact a Uniform National Privacy Framework

April 9, 2024

Efforts should focus on preserving beneficial uses of data, and protecting consumers from harm WASHINGTON, DC (April 9, 2024) – The Network Advertising Initiative (NAI) released the following statement from

Washington My Health My Data Act Now in Effect: Key Considerations for the Digital Advertising Industry

April 2, 2024

By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30

Location Data for Tomorrow: NAI Shaping Industry Guidelines

March 12, 2024

By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion

Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis

September 6, 2023

NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement

NAI Legal and Regulatory Analysis: Sensitive Health Information

September 5, 2023

Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways

Comparing U.S. Comprehensive State Privacy Laws: Treatment of Pseudonymous Data

Katherine Danko

August 14, 2023

As of August 2023, 13 states have passed comprehensive data privacy law (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but

Comparing U.S. Comprehensive State Privacy Laws: Enforcement and Opportunity to Cure

Micah Russel

August 14, 2023

As of July 2023, 13 states have passed comprehensive data privacy laws (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but

NAI Summit 2023: A Panoramic View of Privacy and Regulation

May 30, 2023

This year’s annual NAI summit was such a blast! We were joined by industry leaders, ad-tech movers and shakers, and our fellow digital advertising peers for two amazing days in Seattle

Responsible Interoperability: expanding the network effect of the Web to better serve all people and organizations

April 19, 2023

By Joshua Koran I am honored to join the NAI Board and apply my industry experience to work with other members to continue to ensure openness, interoperability, fairness, and competition

The NAI welcomes InMarket’s Joshua Koran to the NAI Board of Directors

April 10, 2023

Joshua Koran is a pioneer in digital advertising and online privacy. As the Chief Product Officer of InMarket, Joshua is responsible for the vision and product development of the company’s

State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to Know

March 30, 2023

By Meaghan Donahue (meaghan@thenai.org) and Ryan Smith (ryan@thenai.org) On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to