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Best Practices for User Choice and Transparency
May 10, 2022
This Resource, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better understand the practice of dark patterns and
2015 Update to the NAI Mobile Application Code
July 25, 2021
In 2013, NAI released its first Mobile Application Code in order to clarify how the principles of the 2013 NAI Code of Conduct, including Notice and User Control, applied in
You’ve Got Mail: Introducing the “Postcards From…” Blog Series
July 25, 2021
Some 150 years ago, post offices around the world received the first picture postcards. Designed to be mailed without envelopes and kept as souvenirs, the photos themselves brought news. They
Read the NAI Code
July 23, 2021
The NAI Code of Conduct is a set of self-regulatory principles that require NAI member companies to provide notice and choice with respect to Interest-Based Advertising (IBA), Cross-App Advertising (CAA), and