NAI Urges Governor Newsom to Veto AB 1542, Calling for Opt-In Consent Standard Instead

On September 9, the NAI sent a letter to California Governor, Gavin Newsom, urgeing a veto of AB 1542, warning that its outright ban on selling or sharing sensitive personal information—even with consumer consent—would restrict beneficial uses like health advertising and location-based services while disproportionately benefiting the largest tech platforms. The NAI calls instead for a revised approach requiring opt-in consent for processing SPI, aligning California with the national standard.

Read the full letter here: