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Advertising in AI Chatbots: Early Observations and Considerations for Responsible Implementation

June 10, 2026

by Jason Snyder, Privacy Counsel, The NAI Introduction In January 2026, OpenAI announced it would begin testing advertising in ChatGPT. By March, the company had announced plans to roll out ads to all free and low-cost users in the United States. These announcements were met with both enthusiasm and skepticism: some of the world’s largest

The NAI Summit 2026 presents: A Fireside Chat with CalPrivacy’s Executive Director Tom Kemp

June 9, 2026

At the NAI Summit 2026, the NAI’s VP and General Counsel Tony Ficarrotta sat down with California Privacy Protection Agency Executive Director Tom Kemp for a candid fireside chat on California’s evolving privacy landscape. Kemp shared his vision for making privacy “easy” for both consumers and businesses and laid out what’s coming next. The conversation

Inside the NAI Summit 2026: Key Takeaways for Moving Privacy Forward

May 28, 2026

The NAI Summit 2026 brought together industry leaders, state and federal regulators, congressional staff, and academics for two days of candid conversations about the future of data-driven advertising, data privacy, and the technologies reshaping both. From the Federal Trade Commission’s (FTC) focus on preventing concrete consumer harm and prioritizing enforcement, to the California Privacy Protection

The NAI Submits Preliminary Comments Re: CA Notices & Disclosures and Employee Data

May 21, 2026

On May 20, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Notices & Disclosures and Employee Data. In summary, the NAI recommends that CalPrivacy should: Read the full comments here:

The NAI Submits Preliminary Comments Re: CalPrivacy’s Delete Request and Opt-Out Platform Audits

May 7, 2026

On May 7, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Delete Request and Opt-Out Platform (“DROP”) Audits. The comments call on CalPrivacy to design audit regulations grounded in a central principle: audits should assess whether each broker has implemented reliable deletion processes tailored to its actual data environment, with

Privacy Posture and Deal Value: Lessons from the NAI/Wilson Sonsini Workshop

May 4, 2026

By Daniel Chen, Megan Cox, Tony Ficarrotta & Matthew Staples On April 21, 2026, the NAI and Wilson Sonsini Goodrich & Rosati co-hosted “Privacy Issues in Deal Diligence,” a half-day workshop at WSGR’s Palo Alto office convening in-house counsel, privacy leaders, and outside advisors from across the advertising technology industry. The event brought together perspectives

The NAI Provides Input on CalPrivacy Preliminary Comment Invitation to Reduce Friction in Privacy Rights and Opt-Out Signals

April 7, 2026

On April 6, 2026, the NAI (Network Advertising Initiative) submitted comments in response to CalPrivacy’s preliminary request for input on reducing friction in the exercise of privacy rights and the use of opt-out preference signals (OOPS). As a nonprofit self-regulatory association representing a broad range of digital advertising companies, we welcomed the opportunity to provide

The NAI Develops Factor Analysis for Health-Related Sensitive Personal Information

February 24, 2026

Toward Clarity in Health-Related Advertising Privacy: A Practical Framework for Identifying Sensitive Health Data The treatment of health-related personal information in the U.S. privacy landscape is complex and continually evolving. As U.S. laws and regulations have created a series of protections for health-related data outside of traditional healthcare contexts, businesses operating in the digital advertising

MCP and Agents: Perils and Prospects

February 17, 2026

By Ted Sweetser, VP, Strategic Partnerships @ PurpleLab Artificial intelligence has moved beyond conversation. What began as a chat interface is rapidly evolving into systems capable of autonomous action. As organizations adopt agentic AI and frameworks such as the Model Context Protocol (MCP), they must reassess both opportunity and risk. From Interface to Infrastructure At

Lessons Learned from 2025 CalPrivacy Enforcement

January 22, 2026

A Guest Blog by Nikki Muggli and Noor Sandhu | January 22, 2026 Introduction CalPrivacy’s 2025 enforcement actions against American Honda Motor Co., Todd Snyder, and Tractor Supply marked the beginning of a more technical and outcomes-focused approach to California Consumer Privacy Act (CCPA) enforcement. These actions follow a gradual ramp-up in activity since CalPrivacy

David LeDuc Featured on The Monopoly Report Podcast Discussing the Future of Self-regulation in Digital Ad Privacy

January 21, 2026

The NAI’s David LeDuc sits down with host Alan Chapell to discuss the NAI’s reinvention of its self-regulatory efforts in light of the influx of U.S. state privacy laws. They discuss what a good privacy law looks like, the challenges around finding the right balance, California’s new Deletion tool, and the likelihood of a U.S.

Press Release: NEW Board of Directors for 2026/2027 Term

January 20, 2026

[01/20/2026 – Washington, D.C.] – The NAI today announced its Board of Directors for the 2026–2027 term, welcoming five new industry experts and reappointing twelve returning members. “We are excited to expand our board with representatives from four new member companies—leaders across the advertising and technology ecosystem who bring diverse expertise and perspectives,” said NAI

From Cookies to Context, without Losing Performance: How AI is Building Alternative Pathways for Healthcare Brands

December 2, 2025

Kelsey Kimball, SVP Commercial, illuma Three people are researching a particular medicine online. One is a patient, newly diagnosed and seeking relief from symptoms. The second is a caregiver, worried about availability and costs; and the third is a physician, researching any possible interactions with other medications. As we know, a person’s online journey is rarely

The NAI Sends Letter to CalPrivacy Supporting New Regulations under CCPA

November 20, 2025

On November 20, the NAI sent a letter to Tom Kemp, Executive Director of the California Privacy Protection Agency (CalPrivacy), expressing support for a proposal discussed at the agency’s November 7 Board meeting. During that meeting, CalPrivacy announced that it has identified Opt-Out Preference Signals (OOPS) as a priority area for upcoming regulations under the California Consumer Privacy Act (CCPA).

The NAI and IAB Comment on CFPB ANPRM

October 20, 2025

On October 20, 2025, the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB) submitted joint comments to the Consumer Financial Protection Bureau (CFPB) emphasizing the essential role that responsible, data-driven advertising plays in promoting economic growth and competition. The reasonable use of data allows companies of all sizes, particularly small and medium-sized businesses, to effectively reach audiences, compete with