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A Primer: Privacy-Enhancing Technologies (PETs) in Digital Advertising

October 6, 2025
The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications. The NAI’s goal is to inform organizations about how to better protect consumer privacy, safeguard proprietary data, and manage compliance obligations while still enabling effective data-driven advertising.  To that
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New NAI Membership Criteria Distinguishes NAI Members as Trustworthy Stewards of Data in Light of New National Security Framework

October 1, 2025
As the leading self-regulatory organization dedicated to responsible data collection and use for digital advertising, the NAI is announcing a new membership requirement designed to ensure that working with NAI members meets a key element of the DOJ Rule on Preventing Access to U.S. Sensitive Personal Data and Government-Related Data by Countries of Concern or
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The NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566

September 25, 2025
On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the opt-out preference signals (OOPS) it would require browser providers to implement will represent authentic consumer choices and be free of anti-competitive default settings that pre-suppose
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The NAI Releases New Consumer Resources for Online Privacy

September 15, 2025
Sunsets Legacy Opt-Out Tools in Efforts to Promote User Choice in Accordance with New Legal Requirements Washington, D.C. (09/15/2025) – Today, the NAI is releasing a major update to its consumer resources for online privacy that align with its Self-Regulatory Framework, a new model for digital advertising self-regulation to support member companies’ compliance with U.S.
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The NAI Comments on Draft Amendments to the Colorado Privacy Act (CPA) Rules

September 11, 2025
On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking was initiated in response to the passing of the Children’s Privacy Amendment, which amended the Colorado Privacy Act to provide heightened protections for minors’ online
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Privacy Lessons and Takeaways for AdTech from the Privacy Enhancing Technologies Symposium 2025

Chloe Cowan
August 13, 2025
A Guest Blog by Chloe Cowan | August 13, 2025 The 2025 Privacy Enhancing Technologies Symposium (PETS 2025) held at Georgetown University in Washington, DC, July 14–19, brought together leading academics and privacy technologists to discuss key international research initiatives related to data privacy and security. Some of the insights drawn from recent research show
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The NAI Comments on Proposed Rules under the NJ Data Privacy Act

August 1, 2025
On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the ranks of other states that have undertaken rulemaking to implement new privacy laws. While the NAI is offering comments on many detailed points in the
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The NAI Comments of Colorado Privacy Act, Childrens Privacy Amendment

July 16, 2025
On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules that protect the privacy of children and teens while offering guidance on how the Colorado Department of Law should evaluate when a controller has “willfully
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The NAI Submits Testimony Opposing California Location Bill, Urges Amendment

July 9, 2025
On July 8, the Network Advertising Initiative (NAI) submitted testimony opposing AB 322 unless it is amended. The NAI and its members strongly support the goals of this legislation to create necessary protections for Californians’ sensitive precise geolocation data, but are concerned that the bill as currently drafted is overly broad and would have the
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The NAI Comments on CPPA Delete Request and Opt-Out Platform (DROP) System Requirements

June 16, 2025
On June 10, the NAI submitted comments on the California Privacy Protection Agency’s (CPPA) proposed regulations regarding the Delete Request and Opt–out Platform (“DROP”) System Requirements. The NAI offers the recommendations to assist the agency in meeting its consumer privacy objectives for the rulemaking while preserving a free, open, and secure internet for all California
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The NAI Summit 2025: Celebrating 25 Years of Moving Privacy Forward

June 5, 2025
Advertising technology leaders and privacy experts recently celebrated the NAI’s 25th anniversary as a leading privacy self-regulatory organization at its annual NAI Summit, held in San Francisco on May 21-22. The NAI Summit was a productive and thought-provoking event, and featured high-level government officials, ad tech professionals, and industry thought leaders. Participants gathered to celebrate
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The NAI Submits Comments on CCPA Updates, Cybersecurity Audits, Risk Assessments, ADMT, and Insurance Companies

June 3, 2025
On June 2, 2025, the NAI submitted comments to the California Privacy Protection Agency (CPPA) on CCPA updates, cybersecurity audits, risk assessments, ADMT, and insurance companies under the California Consumer Privacy Act (CCPA). The NAI supports of the recent modifications to the proposed regulations and offers additional recommendations, such as: Read the full comments here:
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NAI Submits Testimony to Amend Oregon HB 2008

May 15, 2025
On May 3, the NAI submitted a recommendation to amend Oregon’s HB 2008 in form of a written testimony. The NAI urged the committee to adopt a tailored amendment as NAI’s members strongly support the goals of this legislation to create strong protections for Oregonians sensitive location data; however, concerns that the bill as passed
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NAI Comments on House Privacy Working Group RFI

April 8, 2025
On April 7, the NAI submitted comments to the House Energy and Commerce Committee’s Privacy Working Group regarding the review of existing privacy laws and seeking input on a prospective federal comprehensive data privacy and security framework (“National Privacy Framework”). The current patchwork of U.S. state consumer privacy laws provides inconsistent protection for American consumers
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