Skip to content

Policy & News Search Results

Public Policy Update

NAI Comments: The Washington State Public Disclosure Commission (“PDC”): How to Improve Digital Political Advertising Disclosure in the State

November 11, 2021

The Network Advertising Initiative (“NAI”) appreciates the opportunity to provide comments on the Washington State Public Disclosure Commission deliberations on how to improve digital political advertising.

Read More
Blog

The NAI Emphasizes Privacy, Trust and Accountability with the Launch of Our New Website at TheNAI.org

November 11, 2021

The NAI is proud to announce a refreshed brand identity and modern website to reflect the growth and expanding mission of our organization, members, and industry. As the NAI continues

Read More
Public Policy Update

Preliminary Comments on Proposed Rulemaking Under the California Privacy Rights Act

November 9, 2021

On behalf of the Network Advertising Initiative (“NAI”), thank you for the opportunity to providepreliminary comments on proposed rulemaking under the California Privacy Rights Act (“CPRA”).

Read More
Blog

The NAI Welcomes New Staff Members to the Team: Cathy Lee, Ryan Smith, and Fatiha Tabibipour

October 19, 2021

The NAI is expanding its expertise and resources in data privacy, public policy, and advertising law with the recent hirings of Cathy Lee and Ryan Smith, each as Counsel for

Read More
Press Release

NAI Statement on Proposal to Increase FTC Funding by $1 Billion and Create a Privacy Bureau

September 27, 2021

WASHINGTON, DC (September 27, 2021) – The following statement by NAI President and CEO Leigh Freund regards the congressional proposal to create a new FTC bureau for privacy and increase

Read More
Press Release

Farah Zaman Joins the NAI as VP and General Counsel

September 8, 2021

Will expand capabilities for compliance and advocacy for NAI members;Joins three additional new hires WASHINGTON, DC (September 8, 2021) – The NAI has hired privacy law expert Farah Zaman as

Read More
Press Release

NAI Announces Privacy Protections for Hashed Email Addresses as Identifiers for Tailored Advertising

July 22, 2021

Email-based consumer opt-out is live; Scope will expand from Audience Matched Advertising to all Tailored Advertising WASHINGTON, DC (July 22, 2021) – The NAI – the leading self-regulatory association dedicated

Read More
Blog

NAI Opt-Out for Email-Linked Digital Advertising is Live

June 29, 2021

Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,

Read More
Press Release

NAI Statement on Google’s Updated Timeline for Privacy Sandbox Milestones

June 24, 2021

WASHINGTON, DC June 24, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Google’s announcement that it is updating the timeline

Read More
Blog

NAI Publishes 2020 Annual Report

April 23, 2021

The Network Advertising Initiative (NAI) recently published its 2020 Annual Report, which provides us with an opportunity to reflect on an unprecedented year, as the pandemic slowed many industries, and recently announced changes

Read More
Press Release

NAI Statement on “The Fourth Amendment Is Not For Sale Act” Introduced Today By U.S. Senators Ron Wyden, D-Ore., and Rand Paul, R-Ky., and 18 Other Senators

April 21, 2021

WASHINGTON, DC (April 21, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding the introduction of “The Fourth Amendment Is Not

Read More
Blog

“Dark” and “Light” Patterns: When is a Nudge a Problem?

March 29, 2021

At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead

Read More
Blog

Contemplating a Duties-Based Privacy Framework to Protect Privacy in the United States

March 29, 2021

The future of privacy law and regulation in the United States could be shifting from the notice and consent regime to that of a duties-based framework. There is evidence that

Read More
Blog

Benefits of Tailored Advertising

March 26, 2021

Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re

Read More
Public Policy Update

NAI Comments: Bringing Dark Patterns to Light: An FTC Workshop

March 16, 2021

At a time when Americans are spending more time than ever on connected devices, this discussionabout “dark patterns” is important and timely. While there are different definitions of this term,

Press Release

NAI Statement on Google’s Privacy Announcement

March 3, 2021

The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Google today announced that once third-party cookies are phased out, it will not build alternate

Blog

Virginia CDPA: Stepchild of GDPR, Cousin of WPA, Second Cousin of CCPA

March 1, 2021

Less than two months into 2020, Virginia is poised to become the third state to enact a comprehensive consumer privacy bill, following California (twice) and Nevada. As of this writing,

Read More
Public Policy Update

Public Policy Leadership for Ad-Tech Companies

February 16, 2021

The Network Advertising Initiative (NAI) is the leading ad-tech industry association, helping member companies navigate the increasingly challenging legal and regulatory environment. The NAI’s advocacy program also promotes and protects