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NAI Consumer Survey on Privacy and Digital Advertising

October 22, 2019

The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy.  The survey results feature three key findings: Consumers have significant

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2018 Annual Compliance Report Released

August 30, 2019

The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI

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The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

July 10, 2019

The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and

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NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration

June 21, 2019

IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations

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Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance

May 14, 2019

Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman

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NAI Announces Leadership Role to Promote Robust Federal Privacy Law

April 8, 2019

Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America.  The mission of the

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How the NAI Protects Consumers’ Sensitive Information in Digital Advertising

February 27, 2019

Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially

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Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy

February 7, 2019

Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of

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How the NAI Helps Protect Consumer Location Data

December 14, 2018

In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use

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Summary of First FTC Hearing on Competition & Consumer Protection in the 21st Century

September 17, 2018

On Thursday, September 13th , the FTC began its Hearings on Competition and Consumer Protection in the 21st Century. It was the first in a series of hearings on whether

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Feedback Requested: The NAI Advanced TV Working Group Publishes Draft Guidance

April 23, 2018

The move from traditional television to smart and connected televisions is accelerating. Few televisions sold today do not have some smart or connectivity feature, and digital advertisers and regulators alike have taken

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NAI Consumer Survey: Digital Advertising, Online Content, and Privacy

April 9, 2018

In late 2017, the NAI was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users. With this

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Member Viewpoint: ShareThis

February 14, 2018

A viewpoint from Ann Kennedy, Chief Product Officer of ShareThis GDPR is Coming. Are You Ready For a New Era of Compliance? The impending arrival of The General Data Protection

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Postcards from London

December 5, 2017

NAI’s travel bonanza is continuing at the start of this holiday season.  This postcard comes from London, where the city is alight with holiday decorations and abuzz with the news

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Brussels, Beer, and Better European Privacy Regulations

November 29, 2017

Greetings from Brussels, the land of French fries and beer, and now the epicenter of fierce efforts to achieve compliance with the historic European privacy regulation, the General Data Protection

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Postcards from Hong Kong

October 13, 2017

你好 Hello from Hong Kong! The second installment of our “Postcards from…” series comes from the other side of the world at the Shangri-La Kowloon in Hong Kong where I

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IAB GDPR Webinar Series: First Webinar

September 26, 2017

On the 28th of September at 10am ET, IAB Europe will hold the first in a series of webinars on the General Data Protection Regulation (GDPR), the new EU data protection

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Robust Self-Regulation: The Role of the NAI Compliance Report

September 18, 2017

“Robust self-regulation” – What does it mean?   The answers can be found in NAI’s annual Compliance Report, the yearly review of our members’ adherence to the NAI Code of

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