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Privacy Manager Consumer Interface Represents a Milestone for Connected TVs
Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu
Is This the Congress to Pass Privacy Legislation?
Enacting a national consumer privacy framework is a clear priority among leaders on Capitol Hill in both parties and with the incoming Biden-Harris administration. Following the election in November, the
2020: Compliance Progress Under the Updated NAI Code
After what has been an unusual year globally, the NAI compliance team is finalizing the 2020 compliance review process. This annual undertaking by all NAI member companies and NAI staff
Publishers and Brands Beware: Service Provider Approach to CCPA is Risky
Preparations for compliance with the California Consumer Privacy Act (CCPA) have been checkered with uncertainty ever since the law passed in 2018, with many questions still unanswered about how the
Tamera Reynolds and Audrey Trainor Bring Data Privacy, Governance and Compliance Expertise to NAI Board
The NAI welcomes GroupM’s Tamera Reynolds and Audrey Trainor of MediaMath to the NAI Board of Directors. They join Dan Hegwood, Markus Ruhl, and Matthias Mattiesen as new board members
Guidance for Members Working with Partners on Health Advertising
The NAI has been pleased with the positive response to its Guidance for NAI Members: Health Audience Segments (Guidance), and we continue to receive questions from member companies about the applicability of
The CCPA can be enforced as of today – what does that mean, and where does it leave us?
Today is the first day that the California Attorney General (AG) is authorized to bring enforcement actions under the California Consumer Privacy Act (CCPA). It marks the start of what
Best Practices: Non-Marketing Uses of Data
The NAI is proud to publish a new set of best practices, “Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing Purposes.” While the NAI Code
A Productive Spring for the NAI Compliance Team
The Network Advertising Initiative (NAI) compliance team has had a productive spring, publishing the 2019 Annual Report, commencing the 2020 compliance review process, as well as working with members and
It’s Time to Do More: The NAI’s Commitment to Action, Diversity, and Inclusion
The NAI team is deeply troubled by systemic racism and violence against Black people, and in light of the inexcusable killings of George Floyd, Breonna Taylor, Ahmaud Arbery and the
NAI Statement on the Final Proposed Regulations for the CCPA
Last week, the California Office of the Attorney General (OAG) released final proposed regulations (Regulations) to implement the California Consumer Privacy Act (CCPA), drawing to an end a rulemaking process
Join Us for the NAI ‘Reach the Summit’ Virtual Event Series
Event 2: “NAI 2020 Compliance Review Priorities and Hot Topics” Thursday, June 4, 2020 2:00 – 3:00 PM EDT Register here. The NAI is about to embark on its 2020
Clarifying Transparency Requirements in Guidance for NAI Members
In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are
NAI Releases Updated Imprecise Location Guidance
In the last six months, the NAI has released new Health Targeting Guidance and new Guidance on Opt-in Consent. These activities reflect the flexibility of the NAI’s self-regulatory program to adapt quickly to
The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance
The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive
Update on the 2020 NAI Code
After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten
Update on Viewed Content Advertising
The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered
Audience-Matched Advertising Opt Out Member Guidance
The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and