Policy & News Search Results
NAI Sends Letter to House Energy and Commerce Committee Opposing APRA, Recommending Further Amendments
On June 25, the NAI sent a letter to the House Committee on Energy and Commerce urging the Committee to continue working to further improve the American Privacy Rights Act
NAI Preliminary Comments to CPPA re: Data Broker Deletion Registry
On June 25, the NAI submitted preliminary comments on the California Privacy Protection Agency’s (CPPA) proposed rulemaking to implement the Data Broker Delete Requests and Opt-Out Platform (“DROP”). As a
NAI Summit 2024 – Moving Privacy Forward
Change is Essential – and Good for the Industry Leading digital advertising companies joined the NAI in New York in May for its annual Summit to hear from state and
Washington My Health My Data Act Now in Effect: Key Considerations for the Digital Advertising Industry
By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30
Location Data for Tomorrow: NAI Shaping Industry Guidelines
By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion
NAI Comments on COPPA NPRM
On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to
Expectations for Digital Advertising and Data Privacy in 2024
By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what
NAI Submits Comments to CFPB on Financial Advertising
On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data
NAI Comments on Colorado Universal Opt-Out Shortlist
On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following
NAI Comments on NTIA Kids Online Health and Safety RFC
On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online.
NAI Comments on Health Data Privacy RFI
On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should
Tony Ficarrotta Returns to the NAI as VP and General Counsel
Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology
Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis
NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement
NAI Legal and Regulatory Analysis: Sensitive Health Information
Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways
Comparing U.S. Comprehensive State Privacy Laws: Treatment of Pseudonymous Data
As of August 2023, 13 states have passed comprehensive data privacy law (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but
Comparing U.S. Comprehensive State Privacy Laws: Enforcement and Opportunity to Cure
As of July 2023, 13 states have passed comprehensive data privacy laws (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but
NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNR
On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to update the agency’s Health Breach Notification Rule (HBNR). NAI’s
NAI Comments on CFPB RFI
On July 14, 2023 the NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and make recommendations