Policy & News Search Results
Web Series | Privacy, Data and Measurement in Healthcare Part 3: Closing the Gap Between Privacy Law and Healthcare Ad Tech
The latest episode of our web series with PurpleLab tackles a question regulators haven’t fully answered: what counts as health inference risk? HIPAA’s expert determination standard assesses reidentification risk against
New Guidance from the NAI on Using AI in Network Advertising
A set of plain-English do’s and don’ts for adopting AI-enabled and agentic advertising workflows. Today, the NAI’s released new guidance, Key Do’s & Don’ts for Using AI in Network Advertising,
Web Series | Privacy, Data and Measurement in Healthcare Part 2: Faster, Safer, Smarter: Redefining Audience Segmentation and Measurement in Healthcare
The healthcare marketing landscape is undergoing a massive transformation driven by advanced technologies and deidentified health data. Marketers are now leveraging Large Language Models (LLMs) with Retrieval-Augmented Generation (RAG) architectures to
Web Series | Privacy, Data and Measurement in Healthcare Part 1: How Clean Rooms Are Transforming Marketing Accountability
Healthcare marketing stands at an inflection point. Real-world data (RWD) and privacy-preserving technologies like clean rooms are no longer optional. They’re reshaping how the industry measures impact and demonstrates ROI.
The NAI Announces Leadership Changes
Washington, D.C. [06/24/2026] — The President & CEO of the NAI (Network Advertising Initiative), Leigh Freund, announced plans to leave the organization as of July 2, after more than 11
Advertising in AI Chatbots: Early Observations and Considerations for Responsible Implementation
by Jason Snyder, Privacy Counsel, The NAI Introduction In January 2026, OpenAI announced it would begin testing advertising in ChatGPT. By March, the company had announced plans to roll out
The NAI Summit 2026 presents: A Fireside Chat with CalPrivacy’s Executive Director Tom Kemp
At the NAI Summit 2026, the NAI’s VP and General Counsel Tony Ficarrotta sat down with California Privacy Protection Agency Executive Director Tom Kemp for a candid fireside chat on
Inside the NAI Summit 2026: Key Takeaways for Moving Privacy Forward
The NAI Summit 2026 brought together industry leaders, state and federal regulators, congressional staff, and academics for two days of candid conversations about the future of data-driven advertising, data privacy,
The NAI Submits Preliminary Comments Re: CA Notices & Disclosures and Employee Data
On May 20, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Notices & Disclosures and Employee Data. In summary, the NAI recommends that CalPrivacy should:
The NAI Releases 2025 Annual Report Highlighting First-of-a-Kind Privacy Self‑Regulation in Digital Advertising
Findings from More Than 70 Member Privacy Reviews Highlight Industry Progress and a Roadmap for Compliance in an Era of Accelerating State Enforcement WASHINGTON, D.C. — May 13, 2026 The
The NAI Submits Preliminary Comments Re: CalPrivacy’s Delete Request and Opt-Out Platform Audits
On May 7, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Delete Request and Opt-Out Platform (“DROP”) Audits. The comments call on CalPrivacy to design
Privacy Posture and Deal Value: Lessons from the NAI/Wilson Sonsini Workshop
By Daniel Chen, Megan Cox, Tony Ficarrotta & Matthew Staples On April 21, 2026, the NAI and Wilson Sonsini Goodrich & Rosati co-hosted “Privacy Issues in Deal Diligence,” a half-day
The NAI Provides Input on CalPrivacy Preliminary Comment Invitation to Reduce Friction in Privacy Rights and Opt-Out Signals
On April 6, 2026, the NAI (Network Advertising Initiative) submitted comments in response to CalPrivacy’s preliminary request for input on reducing friction in the exercise of privacy rights and the
Statement from NAI President & CEO Leigh Freund on the CalPrivacy Settlement with PlayOn Sports Decision
WASHINGTON, D.C. (March 3, 2026) – Today, President & CEO of the NAI, Leigh Freund issued the following statement in response to the CalPrivacy Enforcement Division’s settlement with PlayOn Sports. “Companies
The NAI Develops Factor Analysis for Health-Related Sensitive Personal Information
Toward Clarity in Health-Related Advertising Privacy: A Practical Framework for Identifying Sensitive Health Data The treatment of health-related personal information in the U.S. privacy landscape is complex and continually evolving.
MCP and Agents: Perils and Prospects
By Ted Sweetser, VP, Strategic Partnerships @ PurpleLab Artificial intelligence has moved beyond conversation. What began as a chat interface is rapidly evolving into systems capable of autonomous action. As
Lessons Learned from 2025 CalPrivacy Enforcement
A Guest Blog by Nikki Muggli and Noor Sandhu | January 22, 2026 Introduction CalPrivacy’s 2025 enforcement actions against American Honda Motor Co., Todd Snyder, and Tractor Supply marked the
David LeDuc Featured on The Monopoly Report Podcast Discussing the Future of Self-regulation in Digital Ad Privacy
The NAI’s David LeDuc sits down with host Alan Chapell to discuss the NAI’s reinvention of its self-regulatory efforts in light of the influx of U.S. state privacy laws. They