Digital Advertising Alliance Issues Mobile Privacy Rules
July 24, 2013
The self-regulatory group Digital Advertising Alliance today is unveiling its long-awaited new mobile privacy code. As expected, the mobile privacy rules are largely consistent with the industry’s long-standing position that
DAA Mobile Privacy Rules Require Opt-In Consent For Address Books, Geolocation
July 24, 2013
The self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobile privacy code, which sets out rules for collecting data and serving ads on smartphones and tablets.
NAI Releases Mobile Application Code
July 24, 2013
This morning, the NAI released the 2013 Mobile Application Code, which expands the NAI’s self-regulatory program to cover data collected across mobile applications. The new guidelines are designed to bring the
Survey Says: 2013 is a Winning Year for Third Parties
July 16, 2013
Only half way through 2013, and it’s already been an exciting year of firsts for the NAI. We held our first annual Member Summit. We released the first draft of a
NAI Issues Revised Code Of Conduct For Interest-Based Advertising
May 22, 2013
Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group’s revised Code of Conduct. The updated code addresses the
Network Advertising Initiative Proposes New Mobile Privacy Rules
May 22, 2013
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version of a code of conduct regarding
Member ViewPoint: eXelate
May 22, 2013
An Interview with Khurrum Malik, CMO, eXelate Q: What does eXelate do? A: eXelate is dedicated to making digital media more relevant for consumers and effective for marketers through our smart