Digital Advertising Alliance Issues Mobile Privacy Rules
July 24, 2013
The self-regulatory group Digital Advertising Alliance today is unveiling its long-awaited new mobile privacy code. As expected, the mobile privacy rules are largely consistent with the industry’s long-standing position that ad networks and other companies should notify consumers about online behavioral advertising — called cross-app advertising in the mobile environment — and allow people to
DAA Mobile Privacy Rules Require Opt-In Consent For Address Books, Geolocation
July 24, 2013
The self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobile privacy code, which sets out rules for collecting data and serving ads on smartphones and tablets.
NAI Releases Mobile Application Code
July 24, 2013
This morning, the NAI released the 2013 Mobile Application Code, which expands the NAI’s self-regulatory program to cover data collected across mobile applications. The new guidelines are designed to bring the high standards of the 2013 NAI Code of Conduct to mobile devices while simultaneously providing ample flexibility for the still-young mobile ecosystem to develop. As the NAI
Survey Says: 2013 is a Winning Year for Third Parties
July 16, 2013
Only half way through 2013, and it’s already been an exciting year of firsts for the NAI. We held our first annual Member Summit. We released the first draft of a mobile code for cross-app data collection, which we’ll finalize in the coming weeks. We also conducted our first annual member survey, and our members’ responses
NAI Issues Revised Code Of Conduct For Interest-Based Advertising
May 22, 2013
Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group’s revised Code of Conduct. The updated code addresses the increasing complexity of the third-party online advertising ecosystem and introduces new requirements around interest-based data collection and advertising.
Network Advertising Initiative Proposes New Mobile Privacy Rules
May 22, 2013
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version of a code of conduct regarding information collected from apps. The draft rules deal with behavioral targeting, or serving ads based on data collected across more than one app. The organization
Member ViewPoint: eXelate
May 22, 2013
An Interview with Khurrum Malik, CMO, eXelate Q: What does eXelate do? A: eXelate is dedicated to making digital media more relevant for consumers and effective for marketers through our smart data and analytics platform. Our smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities.