Blog - Page 44 of 47 - The NAI: Network Advertising Initiative

Looking Back at Yesterday’s Hearing, Looking Forward to our Summit

April 25, 2013

Yesterday afternoon, I attended the Senate Commerce Committee hearing titled “A Status Update on the Development of Voluntary Do-Not-Track Standards.” The four witnesses at the hearing were Lou Mastria, Managing

Our Internet privacy is at risk — but not dead (yet)

April 22, 2013

Law enforcement agencies routinely obtain location and call data from wireless carriers — some 1.3 million times in 2011 alone, according to documents obtained by a U.S. Senate committee. Thanks

US Internet Users Understand and Value Interest-Based Advertising, According to DAA Survey

April 22, 2013

Recently, the DAA announced the results of a poll that surveyed 1,000 US adults on their attitudes and opinions regarding online advertising and interest-based ads. The survey findings indicate that US Internet

ValueClick Partners with National Oceanic and Atmospheric Administration & National Center for Missing and Exploited Children

April 10, 2013

An Interview with Jason Bier, Chief Privacy Officer of ValueClick Q: What does ValueClick do? A: ValueClick, Inc. provides online advertising campaigns and programs for advertisers and advertising agency customers in

World Wide Internet Group Gets Lost in the Weeds As It Tries to Define “Do Not Track”

March 29, 2013

NAI: Ad Networks Still Need Opt-In Consent For Names, Email Addresses

March 1, 2013

For the first time in five years, the self-regulatory group Network Advertising Initiative is updating its code of conduct. At first glance, despite some minor tweaks, the new proposed privacy

NAI Seeking Public Comment on Revised Code of Conduct

March 1, 2013

Today, following many one-on-one conversations and working sessions with dozens of NAI member companies, we announced the release of our revised Code of Conduct. With this official public release of the draft

Ad Nets Step Up Self-Regulation

February 7, 2013

NAI Releases 2012 Compliance Report

February 7, 2013

This morning, the NAI released the 2012 Annual Compliance Report, which describes the NAI’s multi-pronged approach to self-regulation and summarizes the NAI’s findings. The 2012 annual compliance review found that NAI

Looking Ahead

January 30, 2013

It’s amazing how quickly we’ve settled in to 2013, but here we are, well into Q1. 2012 was a groundbreaking year for the NAI. I’m even more excited about what’s

Abacus Deal Is Quaint in Today’s Data Era

January 14, 2013

Member ViewPoint: PubMatic

December 21, 2012

PubMatic and IDC recently released an RTB forecast relevant to many of our members. In this Five Questions interview, Richard Sobel, director of product marketing and platform strategy, discusses the

NAI Year-End Blog Post

December 21, 2012

I’ve been Executive Director of NAI for a year, and I’m proud of what we’ve accomplished as an organization. While I’m cognizant of the challenges ahead, I’m enthusiastic and excited

Do Not Track Is Dying

November 30, 2012

The tantalizing promise of a single button that prevents ads from tracking your online behavior is fizzling fast. More than nine months after the Obama administration, digital advertisers, browser makers

Everyone Wins With Effective Self-Regulation

November 15, 2012

Few people are as passionate about self-regulation as I am. As the Executive Director of NAI, I get to see every day the commitment our member companies make to meet