FTC’s Ohlhausen Questions Privacy Recommendations
May 21, 2013
The Federal Trade Commission’s 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen Ohlhausen suggested on Tuesday.
Five Reasons You Need to Be in NYC at the NAI Summit on May 21
April 26, 2013
As the agenda comes together for the first annual NAI Member Summit in NYC, we are looking forward to what is shaping up to be the must-attend event for third-party organizations that are interested in shaping in the future of our industry. If you are sitting on the fence, here are just five of the many reasons
Chango – What Publishers Want to Know About Data Collection
April 25, 2013
An Interview with Ben Plomion, VP of Marketing & Partnerships at Chango Q: Who is Chango and what does your business do? A: Chango is a Programmatic Marketing Platform (PMP) that allows marketers, agencies and publishers to organize their data and execute highly data-driven marketing campaigns. Q: How long have you been an NAI Member, and
Looking Back at Yesterday’s Hearing, Looking Forward to our Summit
April 25, 2013
Yesterday afternoon, I attended the Senate Commerce Committee hearing titled “A Status Update on the Development of Voluntary Do-Not-Track Standards.” The four witnesses at the hearing were Lou Mastria, Managing Director of the DAA, Harvey Anderson of Mozilla, Justin Brookman of CDT, and Adam Thierer. You can find their testimony on the Senate Commerce Committee website. The
Our Internet privacy is at risk — but not dead (yet)
April 22, 2013
Law enforcement agencies routinely obtain location and call data from wireless carriers — some 1.3 million times in 2011 alone, according to documents obtained by a U.S. Senate committee. Thanks to laws written when fax machines were considered high-tech, government agencies can access data from cloud storage with minimal judicial oversight. And with potential laws
US Internet Users Understand and Value Interest-Based Advertising, According to DAA Survey
April 22, 2013
Recently, the DAA announced the results of a poll that surveyed 1,000 US adults on their attitudes and opinions regarding online advertising and interest-based ads. The survey findings indicate that US Internet users are becoming more savvy about Internet advertising and the massive amount of content it supports, and are largely comfortable with the value-for-value exchange that
ValueClick Partners with National Oceanic and Atmospheric Administration & National Center for Missing and Exploited Children
April 10, 2013
An Interview with Jason Bier, Chief Privacy Officer of ValueClick Q: What does ValueClick do? A: ValueClick, Inc. provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally. Our customers include direct marketers, brand advertisers, the advertising agencies, and traffic distribution partners. Q: How long have you been
NAI: Ad Networks Still Need Opt-In Consent For Names, Email Addresses
March 1, 2013
For the first time in five years, the self-regulatory group Network Advertising Initiative is updating its code of conduct. At first glance, despite some minor tweaks, the new proposed privacy rules don’t appear all that different from the old ones. Generally, the organization still says ad networks (as well as exchanges, demand-side platforms and other
NAI Seeking Public Comment on Revised Code of Conduct
March 1, 2013
Today, following many one-on-one conversations and working sessions with dozens of NAI member companies, we announced the release of our revised Code of Conduct. With this official public release of the draft code, we continue to seek feedback from NAI member companies, but also from stakeholders outside of the NAI. We began the process of updating