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Home Policy & News

Self-Regulation…with Teeth

November 7, 2014

I attended the International Association of Privacy Professional’s Digital Advertising & Privacy conference in NYC. The sold out event hit some of the hottest and most critical issues in privacy today and also showcased why NAI is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Not only did the conference

NAI Leading the Way on High Standards for Health Data

October 31, 2014

The use of health data in advertising continues to be a hot topic and the Federal Trade Commission (FTC) has long taken the view that information about health and medical conditions may be sensitive. In a recent speech before the U.S. Chamber of Commerce, FTC Commissioner Julie Brill stated, “Here in the United States I believe we’ve

Passing the Torch at NAI

October 22, 2014

It is my passion for technology, innovation and privacy that first led me to NAI and it has been my privilege to serve as CEO for the past three years, but I’ve decided to pass the torch. I am writing this post to share the news that I have decided not to renew my contract

Looking Toward the Future: NAI’s New Compliance Software

October 17, 2014

NAI reviews its member companies’ compliance with the NAI Code of Conduct on an ongoing basis. Last year, we used an in-house automated tool that looked for issues in the functionality of opt-out cookies. As members fixed these issues promptly after notification, the tool helped consumers have a more consistent experience when exercising choice on

Q&A with Noga Rosenthal, NAI General Counsel and VP for Compliance & Policy

October 10, 2014

On our blog, we’ll be getting to know members of the NAI team by posting special Q&A interviews. First up, Noga Rosenthal. Noga is NAI’s General Counsel and VP for Compliance & Policy. Noga, at NAI, you serve as general counsel and vice president of compliance and policy. What are your chief responsibilities in that

Who Reads those Privacy Policy Statements on Websites? NAI Does!

October 8, 2014

In a recent post “Transparency Should Be the New Privacy,” on the IAPP Blog “Privacy Perspectives,” Richard Beaumont writes: “The privacy policy is the document on any website least likely to inform the visitor in any meaningful way…The reality is that the privacy policy is designed to protect the owners in the case of a

Will Privacy Be Discussed During AdWeek in New York?

September 29, 2014

When NAI is there, most definitely. We understand the privacy challenges faced by our members and the brands they partner with. In fact, here at NAI, we are working on them every day. Companies big and small are looking to target across channels, formats, screens and platforms in an effort to reach consumers at every

Promoting the Ethical & Innovative Use of Data for Digital Advertising

September 26, 2014

Last week at the IAPP’s 2014 Privacy Academy in San Jose, CA, IAPP Vanguard Award recipient David Hoffman, who serves as Intel’s director of security policy and its global privacy officer, called on privacy professionals to make a pledge by Tweeting the hashtag #datainnovationpledge and to make a virtual promise to “promote the ethical and innovative use of data.”

What will a Post-Cookie World Look Like?

September 23, 2014

I had the honor of speaking last week at the International Association of Privacy Professionals (IAPP) Privacy Academy and CSA Congress 2014. The formal title of my presentation was “The Future of Maintaining State: Business and Policy Considerations for Next-Generation Tracking in the Mobile Environment.” A simpler title for my presentation could have been “What is

On Regulation: A Response to The Economist’s Special Report on Advertising and Technology

September 22, 2014

NAI Counsel & Assistant Director of Compliance Anthony Matyjaszewski responds to the Economist Special Report on Advertising and Technology. When the Economist published a Special Report on Advertising and Technology in its September 13, 2014 issue, we were pleased to see the focus on technological advances, many of them from NAI members. But we were

A Look Ahead: Summary of NAI All-Member Call Held This Week

September 12, 2014

NAI conducted a member update conference call earlier this week. More than 50 NAI members participated and during the hour-long conference call, the NAI team briefed members on important issues and shared some new and exciting updates. I had the opportunity to formally introduce new members of the NAI team. Jurgen Van Staden serves as

NAI President Marc Groman Featured on IAPP Website

September 11, 2014

NAI’s Marc Groman is featured on The International Association of Privacy Professionals (IAPP) website this week. His post titled, “More IT Spending Is No Substitute for a Data Management Plan, Even for Nonprofits,” was published on the IAPP Privacy Perspectives blog. Groman writes – “The fact is, to prevent the types of high-profile security breaches referenced in

A Dozen Privacy Rock Stars Makes One Great Organization

September 2, 2014

Any reader of this blog knows that NAI is a non-profit, self-regulatory organization dedicated to responsible data collection and use for digital advertising. What you may not know is that NAI is led by an elected Board of Directors from a diverse cross-section of member companies. Time for a little boasting. No other industry organization

AlleyWatch’s “People Who are Changing Advertising” List Features NAI Members

August 22, 2014

AlleyWatch.com this week listed the “15 People In NYC Who Are Changing Advertising That You Need to Know About.” We are beaming with pride here at NAI as eight of these 15 all-stars are from NAI member companies. AlleyWatch notes that these are the people “who are pushing the platforms and brands and the

NAI to Tackle Use of Precise Location Data

August 19, 2014

A blog post by Shaq Katikala, NAI’s Compliance and Technology Fellow. The Network Advertising Initiative’s Mobile Application Code is scheduled to go into effect in 2015. Under this code, NAI members must obtain a user’s Opt-in Consent when using Precise Location Data for Cross-App Advertising. NAI acknowledges that definitions in the mobile space are challenging, including the task