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Public Policy Update

NAI Welcomes Bipartisan, Bicameral Effort to Enact a Uniform National Privacy Framework

April 9, 2024

Efforts should focus on preserving beneficial uses of data, and protecting consumers from harm WASHINGTON, DC (April 9, 2024) – The Network Advertising Initiative (NAI) released the following statement from

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Blog

Washington My Health My Data Act Now in Effect: Key Considerations for the Digital Advertising Industry 

April 2, 2024

By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30

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Blog

Location Data for Tomorrow: NAI Shaping Industry Guidelines

March 12, 2024

By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion

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Public Policy Update

NAI Comments on COPPA NPRM

March 12, 2024

On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to

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Blog

NAI Comments on COPPA NPRM

March 12, 2024

On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to

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Press Release

The NAI Supports Limits on the Sale of U.S. Consumer Data  

February 28, 2024

Washington, DC (February 28, 2024) – The Network Advertising Initiative (NAI) released the following statement from NAI President and CEO Leigh Freund. “The NAI supports the President’s plan to ban

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Press Release

NAI Working with Members to Develop New Industry Guidelines for Sensitive Location Data

January 24, 2024

WASHINGTON, DC (January 24, 2024) – The Network Advertising Initiative (NAI) today released the following statement from NAI President and CEO Leigh Freund. “Data providers are continuing to grapple with the

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Blog

Expectations for Digital Advertising and Data Privacy in 2024

January 10, 2024

By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what

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Blog

NAI Submits Comments to CFPB on Financial Advertising

January 2, 2024

On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data

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Public Policy Update

NAI Submits Comments to CFPB on Financial Advertising

January 2, 2024

On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data

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Public Policy Update

NAI Comments on Colorado Universal Opt-Out Shortlist

December 12, 2023

On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following

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Blog

NAI Comments on Colorado Universal Opt-Out Shortlist

December 12, 2023

On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following

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Public Policy Update

NAI Comments on NTIA Kids Online Health and Safety RFC

November 17, 2023

On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online.

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Blog

NAI Comments on NTIA Kids Online Health and Safety RFC

November 17, 2023

On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online.

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Press Release

The NAI Unveils Best Practices for Health Advertising

November 8, 2023

New best practices advocate for the use of demographic data for health advertising, rather than sensitive personal health information. WASHINGTON, DC (November 8, 2023) – The Network Advertising Initiative (NAI)

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Press Release

NAI Comments on Health Data Privacy RFI

September 29, 2023

WASHINGTON, DC (September 29, 2023) – On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight

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Blog

NAI Comments on Health Data Privacy RFI

September 29, 2023

On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should

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Public Policy Update

NAI Comments on Health Data Privacy RFI

September 29, 2023

On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should

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