The Nielsen Marketing Cloud (formerly eXelate)
The Nielsen Marketing Cloud is the first and largest marketplace for privacy friendly targeting data. The Nielsen Marketing Cloud connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the Nielsen Marketing Cloud eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns. The Nielsen Marketing Cloud targeting eXchange stresses transactional transparency, performance accountability and consumer respect.