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The NAI Highlights Public Health Benefits of Digital Health Advertising, Enabling Policy Principles

October 22, 2026
As federal and state lawmakers deliberate on strategies to safeguard consumer information, health-related data remains a central priority. To support these discussions, the Network Advertising Initiative (NAI) has introduced Benefits of Digital Health Advertising, a comprehensive platform presenting evidence on how digital health advertising enhances public health outcomes and equity, while emphasizing the critical role
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An Updated Template for State Law Processing Terms

September 21, 2026
The NAI is releasing Version 2.0 of its Template State Privacy Law Processing Addendum (the “Addendum”). The central design goal of this update was durability: terms that keep working as the statutory landscape keeps moving. The template is available to members and non-members alike to use and draw from. It is intended to supplement whatever
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Trust, Verified: Four Guiding Principles for Building a Defensible Health-Adjacent Data Partnership for TV Advertising

September 1, 2026
By Andy Dale, General Counsel & Chief Privacy Officer, OpenAP and Ben Chapman, General Counsel & Chief Privacy Officer, Swoop Often, health-adjacent data deals are built to pass a compliance review, not to survive one five years from now. As we built our own partnership between OpenAP, the audience infrastructure behind data-driven television, and Swoop,
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Web Series | Privacy, Data and Measurement in Healthcare Part 4: Fast, Effective, and Private: Rethinking the Tradeoffs in Healthcare Advertising

July 29, 2026
There’s a persistent assumption in healthcare advertising that you can have speed or you can have privacy, but not both — measurement and optimization pulling one way, compliance pulling the other. That tension mostly disappears when privacy is engineered into the foundation rather than bolted on at the end. It starts with a conviction that
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Web Series | Privacy, Data and Measurement in Healthcare Part 3: Closing the Gap Between Privacy Law and Healthcare Ad Tech

July 22, 2026
The latest episode of our web series with PurpleLab tackles a question regulators haven’t fully answered: what counts as health inference risk? HIPAA’s expert determination standard assesses reidentification risk against a specific dataset, recipient, and use case. State privacy laws take a different path — built on personal data consent, opt-outs, and sensitive data labeling
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New Guidance from the NAI on Using AI in Network Advertising

July 20, 2026
A set of plain-English do’s and don’ts for adopting AI-enabled and agentic advertising workflows. Today, the NAI’s released new guidance, Key Do’s & Don’ts for Using AI in Network Advertising, that is designed to help ad-tech companies keep their privacy and data governance practices up-to-date as AI systems used in advertising gain more capabilities and
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Web Series | Privacy, Data and Measurement in Healthcare Part 2: Faster, Safer, Smarter: Redefining Audience Segmentation and Measurement in Healthcare

July 15, 2026
The healthcare marketing landscape is undergoing a massive transformation driven by advanced technologies and deidentified health data. Marketers are now leveraging Large Language Models (LLMs) with Retrieval-Augmented Generation (RAG) architectures to reference rich data sources, such as PurpleLab, enabling highly sophisticated analyses of patient and provider populations. By combining deidentified health data with consumer behavior insights in
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Web Series | Privacy, Data and Measurement in Healthcare Part 1: How Clean Rooms Are Transforming Marketing Accountability

July 8, 2026
Healthcare marketing stands at an inflection point. Real-world data (RWD) and privacy-preserving technologies like clean rooms are no longer optional. They’re reshaping how the industry measures impact and demonstrates ROI. These tools allow marketers to gain deeper, more granular insights into consumer engagement while maintaining rigorous privacy safeguards, enabling a level of precision that was
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The NAI Announces Leadership Changes 

June 24, 2026
Washington, D.C. [06/24/2026] — The President & CEO of the NAI (Network Advertising Initiative), Leigh Freund, announced plans to leave the organization as of July 2, after more than 11 years at the helm of the leading self-regulatory association for the ad-tech industry. The NAI Board is undergoing a search for new leadership and is
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Inside the NAI Summit 2026: Key Takeaways for Moving Privacy Forward

May 28, 2026
The NAI Summit 2026 brought together industry leaders, state and federal regulators, congressional staff, and academics for two days of candid conversations about the future of data-driven advertising, data privacy, and the technologies reshaping both. From the Federal Trade Commission’s (FTC) focus on preventing concrete consumer harm and prioritizing enforcement, to the California Privacy Protection
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Privacy Posture and Deal Value: Lessons from the NAI/Wilson Sonsini Workshop

May 4, 2026
By Daniel Chen, Megan Cox, Tony Ficarrotta & Matthew Staples On April 21, 2026, the NAI and Wilson Sonsini Goodrich & Rosati co-hosted “Privacy Issues in Deal Diligence,” a half-day workshop at WSGR’s Palo Alto office convening in-house counsel, privacy leaders, and outside advisors from across the advertising technology industry. The event brought together perspectives
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