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The Tapad Graph provides a transparent, privacy-safe approach to globally connect to consumers through their devices and related Identifiers such as phones, tablets and computers, and connected TVs.

Tapad collects and uses information through its own and third party websites and mobile applications, and in connection with the services that we provide to partners and clients such as advertisers, agencies, marketers, and technology firms. Tapad observes these signals generated from internet activity received from devices connected to the internet, and uses various processing logic to establish likely connections and groups together identifiers that are likely associated. We collect information as users browse the internet, and we use common tools such as cookies, SDKs and web server logs.

For more information on Tapad and our processing activities, opt-out options, and other ways to exercise consumer rights, please visit

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