Semasio develops and markets a SaaS platform that turns every contact an agency or advertiser has with internet users into profile data based on a semantic algorithm. Based on these data, the platform generates target groups for specific marketing goals. The profiling and target group generation processes rely solely on statistical modeling and machine learning. Founded in 2010 the company is headquartered in Hamburg, Germany and operates a New York office as well as development centers in Denmark and Portugal. Semasio’s customers include large media and performance agencies.