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State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to Know

March 30, 2023
By Meaghan Donahue (meaghan@thenai.org) and Ryan Smith (ryan@thenai.org) On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to enact comprehensive privacy legislation, joining California, Colorado, Connecticut, Utah, and Virginia. The law will take effect on January 1, 2025. SF 262 most closely tracks
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NAI Shares Contracting Template to Aid Compliance; Free Webinar March 20

March 7, 2023
With newly enacted privacy state laws coming into effect in 2023, it is more important than ever for industry leaders to have a clear and comprehensive agreement in place for companies acting as both service providers and third parties. To help advertising and publisher partners address new contracting requirements in 2023, the NAI has developed
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The FTC Should Integrate Strong Self-Regulation into Any Privacy Rules

January 10, 2023
On November 22, we called on the Federal Trade Commission (FTC) to integrate self-regulation by the digital advertising industry into any rules created by the agency’s ongoing regulatory process around privacy. These recommendations were included in our comments to the FTC’s Advance Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and lax data security practices.”
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A Quick Look Back Before Looking Forward

January 5, 2023
2023 is starting with a bang! We’re only five days into the new year and are already seeing significant regulatory actions that will change our industry’s data practices in foundational ways. The proposed fines levied against Apple and Meta by European data protection authorities in this first week of 2023 are likely to force companies
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NAI Member Webinar with Kelley Drye: Assessing Key Priorities for CPRA Implementation Across the Digital Ads Industry

December 14, 2022
On December 9, 2022, the NAI hosted experts from Kelley Drye to provide NAI members with a detailed and comprehensive overview of the California Privacy Rights Act (CPRA) requirements for Ad-tech. Partners Aaron Burstein, Laura Riposo VanDruff, and Alysa Hutnik answered the industry’s most pressing questions regarding the CPRA. The focus was on key topics,
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Agenda for the NAI Meetup @ Brand Safety Week!

October 27, 2022
On November 3, 2022, at One Liberty Plaza in New York From 1:30 – 4:00pm ET Join privacy experts from leading platforms, data companies, brands, and agencies for lively discussions about what new technologies, laws, and consumer expectations around privacy mean for the present and future of digital advertising. Check out our speakers and agenda
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Privacy-Focused Ad Industry Leaders to Convene at NAI Meetup @ Brand Safety Week

October 7, 2022
How digital advertising companies maneuver the ever-changing regulatory landscape for privacy and digital advertising is becoming more difficult – even as companies’ commitment to consumer privacy as a brand value is growing. To reinforce and explain the opportunities and risks around consumer privacy, the Network Advertising Initiative is hosting an event at Brand Safety Week
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NAI Members and Digital Advertising Companies Should Take Note of FTC Warning on Sensitive Data, Particularly Claims of “Anonymization”

July 29, 2022
On July 11, 2022, the Federal Trade Commission (“FTC”) published an important blog post that serves as a public warning to the industry, reiterating its commitment to “fully enforcing the law against illegal use and sharing of highly sensitive data,” noting that “[c]ompanies that make false claims about anonymization can expect to hear from the
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NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership

June 23, 2022
The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq, Foursquare and Precisely PlaceIQ as the initial members agreeing to make this higher-level commitment to privacy for consumer’s location data. The Enhanced Standards create restrictions
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Getting to Know the Latest State Consumer Privacy Law: Key Takeaways for the Digital Advertising Industry

David LeDuc and Meaghan Donahue
March 25, 2022
By David LeDuc, Vice President, Public Policy, and Meaghan M. Donahue, Counsel, Compliance & Policy On March 24, 2022, Utah Governor Spencer J. Cox signed the Utah Consumer Privacy Act (“UCPA”) (S.B. 227), making The Beehive State the fourth  to pass a comprehensive privacy law, following California (“CCPA” & “CPRA”), Virginia (“VCDPA”), and Colorado (“CPA”). The
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FTC Commissioner Noah Phillips on the Outlook for Privacy and Digital Ads

February 14, 2022
FTC Commissioner Noah Phillips joined NAI members, staff, and industry stakeholders on December 8, 2021 for a conversation on the outlook for privacy and digital advertising. Commissioner Phillips was joined by Professor James Cooper, the Director of the Program on Economics and Privacy at George Mason University, for a one-on-one conversation on where the FTC
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