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The FTC Should Integrate Strong Self-Regulation into Any Privacy Rules

January 10, 2023

On November 22, we called on the Federal Trade Commission (FTC) to integrate self-regulation by the digital advertising industry into any rules created by the agency’s ongoing regulatory process around privacy. These recommendations were included in our comments to the FTC’s Advance Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and lax data security practices.”

A Quick Look Back Before Looking Forward

January 5, 2023

2023 is starting with a bang! We’re only five days into the new year and are already seeing significant regulatory actions that will change our industry’s data practices in foundational ways. The proposed fines levied against Apple and Meta by European data protection authorities in this first week of 2023 are likely to force companies

NAI Member Webinar with Kelley Drye: Assessing Key Priorities for CPRA Implementation Across the Digital Ads Industry

December 14, 2022

On December 9, 2022, the NAI hosted experts from Kelley Drye to provide NAI members with a detailed and comprehensive overview of the California Privacy Rights Act (CPRA) requirements for Ad-tech. Partners Aaron Burstein, Laura Riposo VanDruff, and Alysa Hutnik answered the industry’s most pressing questions regarding the CPRA. The focus was on key topics,

Agenda for the NAI Meetup @ Brand Safety Week!

October 27, 2022

On November 3, 2022, at One Liberty Plaza in New York From 1:30 – 4:00pm ET Join privacy experts from leading platforms, data companies, brands, and agencies for lively discussions about what new technologies, laws, and consumer expectations around privacy mean for the present and future of digital advertising. Check out our speakers and agenda

Takeaways For Digital Advertising Businesses from the FTC Staff Report on Dark Patterns

October 20, 2022

By Ryan Smith (ryan@thenai.org) On September 15, 2022, the FTC released a staff report (“Staff Report”)1 on dark patterns, based in part on a 2021 workshop for which the Network Advertising Initiative (“NAI”) submitted comments.2 The Staff Report is largely in line with what the NAI has previously published on dark patterns.3 The NAI agrees

Privacy-Focused Ad Industry Leaders to Convene at NAI Meetup @ Brand Safety Week

October 7, 2022

How digital advertising companies maneuver the ever-changing regulatory landscape for privacy and digital advertising is becoming more difficult – even as companies’ commitment to consumer privacy as a brand value is growing. To reinforce and explain the opportunities and risks around consumer privacy, the Network Advertising Initiative is hosting an event at Brand Safety Week

2021 NAI Annual Report: Members Extend Commitment to Robust Industry Standards Despite Evolving Regulatory Landscape

August 30, 2022

The Network Advertising Initiative (NAI) 2021 Annual Report gives us a chance to look back on the past year and reflect on the forces that are shaping the digital advertising industry. Those include an increasing emphasis on privacy, states passing their own privacy laws, robust legislative activity on a federal level, and the Federal Trade

NAI Members and Digital Advertising Companies Should Take Note of FTC Warning on Sensitive Data, Particularly Claims of “Anonymization”

July 29, 2022

On July 11, 2022, the Federal Trade Commission (“FTC”) published an important blog post that serves as a public warning to the industry, reiterating its commitment to “fully enforcing the law against illegal use and sharing of highly sensitive data,” noting that “[c]ompanies that make false claims about anonymization can expect to hear from the

NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership

June 23, 2022

The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq, Foursquare and Precisely PlaceIQ as the initial members agreeing to make this higher-level commitment to privacy for consumer’s location data. The Enhanced Standards create restrictions

The NAI Releases Draft Guidelines for Deterministic Addressability Solutions, Seeks Input from Stakeholders

March 31, 2022

Since its inception twenty years ago, the NAI has sought to promote heightened standards in consumer privacy and data protection in digital advertising. The NAI is committed to ensuring that innovations and developments in advertising technology are matched with a set of guiding standards that ensure greater data privacy controls for consumers. The movement in

NAI Summit Agenda Focuses on the Future of Digital Advertising from Privacy, Legal and Self-Regulatory Perspective

March 30, 2022

The 2022 NAI Summit, Privacy, Trust, and Accountability: The Foundation for Ad Tech’s Future, will be held in Brooklyn, NY April 27-28. Participants from across our industry will have the opportunity to discuss, network, and learn from speakers and peers who are leaders in privacy and digital advertising. We’ve put together a robust Summit Agenda.

Getting to Know the Latest State Consumer Privacy Law: Key Takeaways for the Digital Advertising Industry

David LeDuc and Meaghan Donahue

March 25, 2022

By David LeDuc, Vice President, Public Policy, and Meaghan M. Donahue, Counsel, Compliance & Policy On March 24, 2022, Utah Governor Spencer J. Cox signed the Utah Consumer Privacy Act (“UCPA”) (S.B. 227), making The Beehive State the fourth to pass a comprehensive privacy law, following California (“CCPA” & “CPRA”), Virginia (“VCDPA”), and Colorado (“CPA”). The

FTC Commissioner Noah Phillips on the Outlook for Privacy and Digital Ads

February 14, 2022

FTC Commissioner Noah Phillips joined NAI members, staff, and industry stakeholders on December 8, 2021 for a conversation on the outlook for privacy and digital advertising. Commissioner Phillips was joined by Professor James Cooper, the Director of the Program on Economics and Privacy at George Mason University, for a one-on-one conversation on where the FTC

The Pitfalls of “Ban Surveillance Advertising”

February 1, 2022

Advocates are putting increased pressure on lawmakers and regulators to ban what they describe as “surveillance advertising.” The group Accountable Tech – part of the coalition committed to fighting “Big Tech” – recently submitted a “Petition for Rulemaking to Prohibit Surveillance Advertising” to the Federal Trade Commission (FTC). The NAI submitted comments on behalf of

NAI Celebrates Data Privacy Day by Expanding Participation in Working Groups to Industry Partners

January 28, 2022

This Data Privacy Day finds the digital advertising industry at a critical juncture, with consumer privacy concerns emerging as both a challenge and an opportunity for the ecosystem. Technology is evolving more rapidly than ever, and with new innovation brings a responsibility for more accountability to the user of such technology. With consumer trust lagging,