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NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership

June 23, 2022

The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq,

The NAI Releases Draft Guidelines for Deterministic Addressability Solutions, Seeks Input from Stakeholders

March 31, 2022

Since its inception twenty years ago, the NAI has sought to promote heightened standards in consumer privacy and data protection in digital advertising. The NAI is committed to ensuring that

NAI Summit Agenda Focuses on the Future of Digital Advertising from Privacy, Legal and Self-Regulatory Perspective

March 30, 2022

The 2022 NAI Summit, Privacy, Trust, and Accountability: The Foundation for Ad Tech’s Future, will be held in Brooklyn, NY April 27-28. Participants from across our industry will have the

Getting to Know the Latest State Consumer Privacy Law: Key Takeaways for the Digital Advertising Industry

David LeDuc and Meaghan Donahue

March 25, 2022

By David LeDuc, Vice President, Public Policy, and Meaghan M. Donahue, Counsel, Compliance & Policy On March 24, 2022, Utah Governor Spencer J. Cox signed the Utah Consumer Privacy Act (“UCPA”)

FTC Commissioner Noah Phillips on the Outlook for Privacy and Digital Ads

February 14, 2022

FTC Commissioner Noah Phillips joined NAI members, staff, and industry stakeholders on December 8, 2021 for a conversation on the outlook for privacy and digital advertising. Commissioner Phillips was joined

The Pitfalls of “Ban Surveillance Advertising”

February 1, 2022

Advocates are putting increased pressure on lawmakers and regulators to ban what they describe as “surveillance advertising.” The group Accountable Tech – part of the coalition committed to fighting “Big

NAI Celebrates Data Privacy Day by Expanding Participation in Working Groups to Industry Partners

January 28, 2022

This Data Privacy Day finds the digital advertising industry at a critical juncture, with consumer privacy concerns emerging as both a challenge and an opportunity for the ecosystem. Technology is

Meaghan Donahue Joins the NAI Team as Counsel

January 10, 2022

The NAI has hired Meaghan Donohue as Counsel for Compliance and Policy, building on a team of experts in data privacy, public policy, and advertising law, during a time of

The NAI Emphasizes Privacy, Trust and Accountability with the Launch of Our New Website at TheNAI.org

November 11, 2021

The NAI is proud to announce a refreshed brand identity and modern website to reflect the growth and expanding mission of our organization, members, and industry. As the NAI continues

The NAI Welcomes New Staff Members to the Team: Cathy Lee, Ryan Smith, and Fatiha Tabibipour

October 19, 2021

The NAI is expanding its expertise and resources in data privacy, public policy, and advertising law with the recent hirings of Cathy Lee and Ryan Smith, each as Counsel for

NAI Opt-Out for Email-Linked Digital Advertising is Live

June 29, 2021

Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,

NAI Publishes 2020 Annual Report

April 23, 2021

The Network Advertising Initiative (NAI) recently published its 2020 Annual Report, which provides us with an opportunity to reflect on an unprecedented year, as the pandemic slowed many industries, and recently announced changes

“Dark” and “Light” Patterns: When is a Nudge a Problem?

March 29, 2021

At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead

Contemplating a Duties-Based Privacy Framework to Protect Privacy in the United States

March 29, 2021

The future of privacy law and regulation in the United States could be shifting from the notice and consent regime to that of a duties-based framework. There is evidence that

Benefits of Tailored Advertising

March 26, 2021

Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re