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Comparing U.S. Comprehensive State Privacy Laws: Treatment of Pseudonymous Data

Katherine Danko

August 14, 2023

As of August 2023, 13 states have passed comprehensive data privacy law (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but that law primarily applies to a narrower set of the largest internet companies). This number is expected to rise in the continued absence of a

Comparing U.S. Comprehensive State Privacy Laws: Enforcement and Opportunity to Cure

Micah Russel

August 14, 2023

As of July 2023, 13 states have passed comprehensive data privacy laws (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but which primarily applies to a small set of the largest internet companies). Cure provisions, both “rights to cure” and “opportunity to cure” are common elements

NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNR

August 9, 2023

On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to update the agency’s Health Breach Notification Rule (HBNR). NAI’s comments, while agreeing with the Commission on many of the proposed changes to the HBNR, also recommended a series of additional modifications to prevent the

NAI Comments on CFPB RFI

July 20, 2023

On July 14, 2023 the NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and make recommendations to the CFPB and other policymakers to enhance consumer privacy and data protection, while also maximizing competition across the digital media industry:

NAI Reimagines its Compliance Program for a New Era

June 27, 2023

The NAI is implementing a comprehensive plan to revamp its compliance program to help member companies adjust to a growing variety of state privacy laws and evolving federal and state regulatory initiatives. Today the NAI, in furtherance of its commitment to strong industry self-regulatory frameworks, is announcing a restructuring of its Code of Conduct (Code)

Comparing New Health Privacy Laws and Their Impact on the Digital Advertising Industry

June 12, 2023

By Meaghan Donahue – [last updated June 29, 2023] In the wake of the U.S. Supreme Court’s Dobbs v. Jackson Women’s Health decision, the 2023 legislative session has seen a number of states attempt to pass health-specific privacy laws that put limits on the collection, sharing, and selling of non-HIPAA personal health data. As of

NAI Summit 2023: A Panoramic View of Privacy and Regulation

May 30, 2023

This year’s annual NAI summit was such a blast! We were joined by industry leaders, ad-tech movers and shakers, and our fellow digital advertising peers for two amazing days in Seattle to discuss the most important challenges and opportunities facing the digital advertising, and opportunities to increase privacy, accountability and trust across our industry. We took

NAI in the News: Defining Dark Patterns

May 25, 2023

By Ryan Smith NAI Counsel for Compliance and Policy Ryan Smith authored an article in the May 2023 edition of the TechReg Chronicle on defining dark patterns and examining FTC enforcement actions to determine best practices. Analyzing recent FTC enforcement actions against Epic Games, Inc., and Vonage Holdings Corp., the article examines past FTC actions

Responsible Interoperability: expanding the network effect of the Web to better serve all people and organizations

April 19, 2023

By Joshua Koran I am honored to join the NAI Board and apply my industry experience to work with other members to continue to ensure openness, interoperability, fairness, and competition in the digital advertising world. Through accident of birth, I grew up in Silicon Valley. As a result, I was fortunate to experience the internet

The NAI welcomes InMarket’s Joshua Koran to the NAI Board of Directors

April 10, 2023

Joshua Koran is a pioneer in digital advertising and online privacy. As the Chief Product Officer of InMarket, Joshua is responsible for the vision and product development of the company’s award-winning media exploration, engagement and in-flight optimization solutions. Prior to joining InMarket, Joshua served as Executive Vice President of Data and Policy at Criteo. He

State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to Know

March 30, 2023

By Meaghan Donahue (meaghan@thenai.org) and Ryan Smith (ryan@thenai.org) On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to enact comprehensive privacy legislation, joining California, Colorado, Connecticut, Utah, and Virginia. The law will take effect on January 1, 2025. SF 262 most closely tracks

NAI Shares Contracting Template to Aid Compliance; Free Webinar March 20

March 7, 2023

With newly enacted privacy state laws coming into effect in 2023, it is more important than ever for industry leaders to have a clear and comprehensive agreement in place for companies acting as both service providers and third parties. To help advertising and publisher partners address new contracting requirements in 2023, the NAI has developed

The FTC Should Integrate Strong Self-Regulation into Any Privacy Rules

January 10, 2023

On November 22, we called on the Federal Trade Commission (FTC) to integrate self-regulation by the digital advertising industry into any rules created by the agency’s ongoing regulatory process around privacy. These recommendations were included in our comments to the FTC’s Advance Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and lax data security practices.”

A Quick Look Back Before Looking Forward

January 5, 2023

2023 is starting with a bang! We’re only five days into the new year and are already seeing significant regulatory actions that will change our industry’s data practices in foundational ways. The proposed fines levied against Apple and Meta by European data protection authorities in this first week of 2023 are likely to force companies

NAI Member Webinar with Kelley Drye: Assessing Key Priorities for CPRA Implementation Across the Digital Ads Industry

December 14, 2022

On December 9, 2022, the NAI hosted experts from Kelley Drye to provide NAI members with a detailed and comprehensive overview of the California Privacy Rights Act (CPRA) requirements for Ad-tech. Partners Aaron Burstein, Laura Riposo VanDruff, and Alysa Hutnik answered the industry’s most pressing questions regarding the CPRA. The focus was on key topics,