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Clarifying Transparency Requirements in Guidance for NAI Members

April 27, 2020

In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are

NAI Releases Updated Imprecise Location Guidance

March 5, 2020

In the last six months, the NAI has released new Health Targeting Guidance and new Guidance on Opt-in Consent. These activities reflect the flexibility of the NAI’s self-regulatory program to adapt quickly to

The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance

January 29, 2020

The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive

Update on the 2020 NAI Code

December 19, 2019

After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten

Update on Viewed Content Advertising

October 29, 2019

The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered

Audience-Matched Advertising Opt Out Member Guidance

October 23, 2019

The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and

NAI Consumer Survey on Privacy and Digital Advertising

October 22, 2019

The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy. The survey results feature three key findings: Consumers have significant

2018 Annual Compliance Report Released

August 30, 2019

The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI

The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

July 10, 2019

The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and

NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration

June 21, 2019

IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations

Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance

May 14, 2019

Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman

NAI Announces Leadership Role to Promote Robust Federal Privacy Law

April 8, 2019

Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America. The mission of the

How the NAI Protects Consumers’ Sensitive Information in Digital Advertising

February 27, 2019

Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially

Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy

February 7, 2019

Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of

How the NAI Helps Protect Consumer Location Data

December 14, 2018

In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use