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NAI Opt-Out for Email-Linked Digital Advertising is Live

June 29, 2021

Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,

NAI Publishes 2020 Annual Report

April 23, 2021

The Network Advertising Initiative (NAI) recently published its 2020 Annual Report, which provides us with an opportunity to reflect on an unprecedented year, as the pandemic slowed many industries, and recently announced changes

“Dark” and “Light” Patterns: When is a Nudge a Problem?

March 29, 2021

At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead

Contemplating a Duties-Based Privacy Framework to Protect Privacy in the United States

March 29, 2021

The future of privacy law and regulation in the United States could be shifting from the notice and consent regime to that of a duties-based framework. There is evidence that

Benefits of Tailored Advertising

March 26, 2021

Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re

Virginia CDPA: Stepchild of GDPR, Cousin of WPA, Second Cousin of CCPA

March 1, 2021

Less than two months into 2020, Virginia is poised to become the third state to enact a comprehensive consumer privacy bill, following California (twice) and Nevada. As of this writing,

Privacy Manager Consumer Interface Represents a Milestone for Connected TVs

February 10, 2021

Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu

Is This the Congress to Pass Privacy Legislation?

January 19, 2021

Enacting a national consumer privacy framework is a clear priority among leaders on Capitol Hill in both parties and with the incoming Biden-Harris administration. Following the election in November, the

2020: Compliance Progress Under the Updated NAI Code

December 16, 2020

After what has been an unusual year globally, the NAI compliance team is finalizing the 2020 compliance review process. This annual undertaking by all NAI member companies and NAI staff

Publishers and Brands Beware: Service Provider Approach to CCPA is Risky

October 13, 2020

Preparations for compliance with the California Consumer Privacy Act (CCPA) have been checkered with uncertainty ever since the law passed in 2018, with many questions still unanswered about how the

Tamera Reynolds and Audrey Trainor Bring Data Privacy, Governance and Compliance Expertise to NAI Board

September 30, 2020

The NAI welcomes GroupM’s Tamera Reynolds and Audrey Trainor of MediaMath to the NAI Board of Directors. They join Dan Hegwood, Markus Ruhl, and Matthias Mattiesen as new board members

Guidance for Members Working with Partners on Health Advertising

August 25, 2020

The NAI has been pleased with the positive response to its Guidance for NAI Members: Health Audience Segments (Guidance), and we continue to receive questions from member companies about the applicability of

The CCPA can be enforced as of today – what does that mean, and where does it leave us?

July 1, 2020

Today is the first day that the California Attorney General (AG) is authorized to bring enforcement actions under the California Consumer Privacy Act (CCPA). It marks the start of what

Best Practices: Non-Marketing Uses of Data

June 23, 2020

The NAI is proud to publish a new set of best practices, “Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing Purposes.” While the NAI Code

A Productive Spring for the NAI Compliance Team

June 18, 2020

The Network Advertising Initiative (NAI) compliance team has had a productive spring, publishing the 2019 Annual Report, commencing the 2020 compliance review process, as well as working with members and