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Meaghan Donahue Joins the NAI Team as Counsel

January 10, 2022
The NAI has hired Meaghan Donohue as Counsel for Compliance and Policy, building on a team of experts in data privacy, public policy, and advertising law, during a time of increased emphasis on the NAI’s three pillars of Privacy, Trust, and Accountability. With experience in privacy, telecommunications, and policy, Meaghan will be a key resource
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NAI Opt-Out for Email-Linked Digital Advertising is Live

June 29, 2021
Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising, and announcing the development of the industry’s first email-based consumer choice mechanism for Tailored Advertising. The NAI’s email-based consumer choice mechanism is now live on
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NAI Publishes 2020 Annual Report

April 23, 2021
The Network Advertising Initiative (NAI) recently published its 2020 Annual Report, which provides us with an opportunity to reflect on an unprecedented year, as the pandemic slowed many industries, and recently announced changes to the Chrome browser and iOS 14,  coupled with new state legislation, increased the urgency for the digital media and advertising industries to rethink many
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“Dark” and “Light” Patterns: When is a Nudge a Problem?

March 29, 2021
At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead or manipulate users by obscuring, subverting or impairing consumer autonomy, decision-making, or choice. The challenging task in assessing a dark pattern is differentiating from a
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Benefits of Tailored Advertising

March 26, 2021
Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re proud to support tailored advertising, the free content it enables, and small business that rely upon it to reach audience segments.  See what we mean:
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Virginia CDPA: Stepchild of GDPR, Cousin of WPA, Second Cousin of CCPA

March 1, 2021
Less than two months into 2020, Virginia is poised to become the third state to enact a comprehensive consumer privacy bill, following California (twice) and Nevada. As of this writing, identical versions of the bill have been passed by the House and Senate, setting the Consumer Data Protection Act (CDPA) (SB 1392, HB 2307) up for a
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Privacy Manager Consumer Interface Represents a Milestone for Connected TVs

February 10, 2021
Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu and can use to make choices to control the collection and use of their household’s personal data. It is a milestone for privacy protection on
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Is This the Congress to Pass Privacy Legislation?

January 19, 2021
Enacting a national consumer privacy framework is a clear priority among leaders on Capitol Hill in both parties and with the incoming Biden-Harris administration. Following the election in November, the NAI held a great panel discussion exploring the outlook for a national consumer privacy framework in 2021, with a focus on key issues for digital
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2020: Compliance Progress Under the Updated NAI Code

December 16, 2020
After what has been an unusual year globally, the NAI compliance team is finalizing the 2020 compliance review process. This annual undertaking by all NAI member companies and NAI staff went on as scheduled, with no major complications, in spite of the many challenges this year has brought, including the global health crisis, resulting financial
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Publishers and Brands Beware: Service Provider Approach to CCPA is Risky

October 13, 2020
Preparations for compliance with the California Consumer Privacy Act (CCPA) have been checkered with uncertainty ever since the law passed in 2018, with many questions still unanswered about how the CCPA and its implementing regulations will apply to the digital advertising ecosystem.   One strategy for CCPA compliance that many businesses are exploring (or are already
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Guidance for Members Working with Partners on Health Advertising

August 25, 2020
The NAI has been pleased with the positive response to its Guidance for NAI Members: Health Audience Segments (Guidance), and we continue to receive questions from member companies about the applicability of this document to various digital advertising products and scenarios. One of the questions the NAI has fielded on several occasions relates to how the Guidance
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