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NAI Comments on DOJ Rulemaking on Data Brokerage and Bulk Sensitive Data

December 2, 2024
On November 29, the NAI submitted comments in response to the Department of Justice (DOJ) Proposed Rulemaking (NPRM) to regulate transfers of Americans’ sensitive data to foreign adversaries. The draft rule is substantially focused on data used for digital advertising, highlighting research that articulates the potential for threats to national security if this data is
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NAI Comments on Proposed Amendments to the Colorado Privacy Act Rules

November 8, 2024
On November 7, 2024, the NAI submitted comments to the Colorado Department of Law in response to its Request for Comment on the proposed draft amendments to the Colorado Privacy Act (CPA) rules. The comments express strong support for the Department’s proposed amendments, which implement a process for issuing opinion letters and providing interpretive guidance.
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The NAI Welcomes Nick Meyer as Counsel, Compliance and Public Policy 

October 29, 2024
WASHINGTON, DC (October 28, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Nick Meyer is joining the organization as Counsel, Compliance & Public Policy. With several years of experience working for various AdTech companies, Nick is an expert in the digital
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NAI Updates Location Data Privacy Standards Providing Additional Clarity for Identification of Sensitive Points of Interest

October 18, 2024
Keeping with its longstanding leadership in promoting strong location data privacy practices across the digital advertising industry, the NAI is updating its Voluntary Enhanced Standards for Precise Location Information Solution Providers (Enhanced Standards). Initially released in June 2022, the Enhanced Standards prohibit the use, sale, and transfer of U.S. consumer precise location information related to
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NAI Comments on NY Child Data Protection Act NPRM

October 1, 2024
On September 30, the NAI provided comments on the Office of the New York State Attorney General (“OAG”) Advanced Notice of Proposed Rulemaking (“ANPRM”) to assist the office in crafting rules to protect children’s privacy pursuant to the New York Child Data Protection Act (“CDPA”) (New York General Business Law § 899-ee et seq.). The
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NAI Comments on CA Data Broker Registration Regulations

August 20, 2024
On August 20, the NAI submitted comments on the proposed California Data Broker Registration Regulations to the California Privacy Protection Agency (CPPA). In Section I, our comments recommend that the Agency define reproductive health care data (RHCD) as sensitive personal information under the California Consumer Privacy Act (CCPA). This clarification would assist both consumers and
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NAI Preliminary Comments to CPPA re: Data Broker Deletion Registry

June 25, 2024
On June 25, the NAI submitted preliminary comments on the California Privacy Protection Agency’s (CPPA) proposed rulemaking to implement the Data Broker Delete Requests and Opt-Out Platform (“DROP”). As a significant part of the NAI membership is represented on California’s data broker registry, our organization has keen interest in seeing the DROP implemented in a
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NAI Summit 2024 – Moving Privacy Forward

June 4, 2024
Change is Essential – and Good for the Industry Leading digital advertising companies joined the NAI in New York in May for its annual Summit to hear from state and federal regulatory and enforcement officials, privacy leaders, and other key stakeholders about the key privacy and data protection challenges and opportunities facing the industry. This
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Location Data for Tomorrow: NAI Shaping Industry Guidelines

March 12, 2024
By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion in 2023. Location data helps businesses enhance consumer experiences with discounts and offers.  The location data industry is also increasingly being utilized to power offline
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NAI Comments on COPPA NPRM

March 12, 2024
On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to the Children’s Online Privacy Protection Act (“COPPA”) on the initiative to protect youth mental health, safety, and privacy online. The NAI shares the Commission’s goals of
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Expectations for Digital Advertising and Data Privacy in 2024

January 10, 2024
By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what we had previously seen. Notably, expanded protections for personal data related to kids and minors were adopted in states such as Connecticut and Delaware, potentially
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NAI Submits Comments to CFPB on Financial Advertising

January 2, 2024
On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data Rights (“Proposed Rule”) under section 1033 of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. In summary, the NAI opposes the inclusion
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NAI Comments on Colorado Universal Opt-Out Shortlist

December 12, 2023
On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following with respect to the candidate UOOMs included in the shortlist:
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