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NAI Comments on CFPB Proposed Amendments to Regulation V under FCRA

April 3, 2025
On April 2, 2025, the NAI submitted comments to the Consumer Financial Protection Bureau (CFPB) on its proposed amendments to Regulation V under the Fair Credit Reporting Act (FCRA). The NAI expresses concern that the proposal significantly expands the scope of FCRA beyond its intended purpose, potentially introducing broad privacy regulations and national security measures
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NAI Comments on CA Bill AB 566 – Opt-out preference signal requirements

March 26, 2025
On March 25, the NAI submitted comments on California Bill AB 566, which addresses opt-out preference signal (OOPS) requirements. The NAI supports easy-to-use choice mechanisms for consumers, including the use of opt-out preference signals (OOPS). However, the NAI opposes AB 566 because it does not include appropriate safeguards to ensure that the OOPS it would
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NAI Comments on CCPA Updates, Cyber, Risk, ADMT, and Insurance Regulations

February 19, 2025
On February 19, the NAI submitted comments to the California Privacy Protection Agency (CPPA) in response to proposed regulations regarding CCPA Updates, Insurance, Cybersecurity Audits, Risk Assessments, and Automated Decisionmaking Technology under the California Consumer Privacy Act. We offer the following recommendations which we are hopeful will assist the Agency in meeting its objectives for
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What’s In Store for Data Privacy in 2025?

January 14, 2025
By David LeDuc The new year ushered in a new political environment in Washington, and a likely shakeup in the data privacy landscape. The incoming Trump administration and Republican congressional leaders have signaled a different regulatory and legislative approach, even as states continue to push the boundaries of privacy legislation and regulation. Single-party control doesn’t
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How Ad-Tech Companies Help Bolster Small Publishers and Advertisers

December 18, 2024
[posted Sept 20, 2023; last updated March 11, 2025] Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering to industry best practices for data privacy. Find out more about how any publisher can compete with large internet platforms in the latest two-pager below.
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Phreesia: Protecting Health Data to Support Personalized Healthcare and Build Trust

December 9, 2024
By Melissa Mitchell, Chief Privacy Officer, Phreesia Patient data holds tremendous potential to improve health outcomes by enabling personalized care. At Phreesia, we see firsthand the benefits of leveraging patient data. We know that tailored messaging and content, informed by patient health information, can make healthcare more meaningful and effective, and it can help individuals
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The NAI Welcomes Jason Snyder as Counsel, Compliance and Public Policy 

December 6, 2024
WASHINGTON, DC (December 2, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Jason Snyder is joining the organization as Counsel, Compliance & Public Policy.  Jason received his J.D. from Northeastern University. While in law school, Jason interned at Ascend Learning and
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NAI Comments on DOJ Rulemaking on Data Brokerage and Bulk Sensitive Data

December 2, 2024
On November 29, the NAI submitted comments in response to the Department of Justice (DOJ) Proposed Rulemaking (NPRM) to regulate transfers of Americans’ sensitive data to foreign adversaries. The draft rule is substantially focused on data used for digital advertising, highlighting research that articulates the potential for threats to national security if this data is
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NAI Comments on Proposed Amendments to the Colorado Privacy Act Rules

November 8, 2024
On November 7, 2024, the NAI submitted comments to the Colorado Department of Law in response to its Request for Comment on the proposed draft amendments to the Colorado Privacy Act (CPA) rules. The comments express strong support for the Department’s proposed amendments, which implement a process for issuing opinion letters and providing interpretive guidance.
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The NAI Welcomes Nick Meyer as Counsel, Compliance and Public Policy 

October 29, 2024
WASHINGTON, DC (October 28, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Nick Meyer is joining the organization as Counsel, Compliance & Public Policy. With several years of experience working for various AdTech companies, Nick is an expert in the digital
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NAI Updates Location Data Privacy Standards Providing Additional Clarity for Identification of Sensitive Points of Interest

October 18, 2024
Keeping with its longstanding leadership in promoting strong location data privacy practices across the digital advertising industry, the NAI is updating its Voluntary Enhanced Standards for Precise Location Information Solution Providers (Enhanced Standards). Initially released in June 2022, the Enhanced Standards prohibit the use, sale, and transfer of U.S. consumer precise location information related to
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NAI Comments on NY Child Data Protection Act NPRM

October 1, 2024
On September 30, the NAI provided comments on the Office of the New York State Attorney General (“OAG”) Advanced Notice of Proposed Rulemaking (“ANPRM”) to assist the office in crafting rules to protect children’s privacy pursuant to the New York Child Data Protection Act (“CDPA”) (New York General Business Law § 899-ee et seq.). The
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